Unit 3 location part 2
- 1. LOCATION: Field of dreams Unit3 Part 2
- 2. D&D” A new location Brief Whiterose is a group of hotels, restaurants and leisure companies which operates mainly in the UK. It is planning to expand its international operations but the head office in London is no longer big enough so the company is planning to relocate the Hotel Division. You belong to a team that is responsible for identifying a new location for this division, which has 1,000 employees. You are looking for a town where it will be easier to find a spacious office building at a lower cost than in London. You are considering three possible towns – Lutan, Swindon and Exeter.
- 4. Task 1. Decide which factors below are most important for the Whiterose Hotel Division. Can you think of any other factors? suitable commercial premises available dynamic business environment other companies in the same business sector in the area good road and rail communications attractive place close to London
- 5. Task 2 A. Read about Luton: General: Luton is a manufacturing town with a population of 184,000. Economy: A growing economy with many businesses: cars, electronics, aircraft and airlines, travel companies, pharmaceuticals. Infrastructure: Close to M1 motorway. London 30 minutes by rail. Large airport. Commercial premises: There is a wide range of commercial premises available. There are plans to build a new business park and a technology village. Which factors in the list in Task 1 does Luton provide? Make notes below and prepare to present your ideas to the meeting. ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ________________________
- 6. Task 2 B. Read about Swindon: General: Swindon is a famous railway town, in the past a manufacturing town with a population of 157,000. Economy: Many manufacturing companies closed and people lost jobs. New businesses setting up include: car manufacturing, mobile communications, transport. Infrastructure: Close to M4 motorway. Excellent rail communications. London one hour by rail. The nearest airport (one hour by road) is Heathrow, London’s biggest airport. Commercial premises: Modern business parks with high quality office premises. Which factors in the list in Task 1 does Swindon provide? Make notes below and prepare to present your ideas to the meeting. __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ ________________________________________
- 7. Task 2 C. Read about Exeter: General: Exeter is a beautiful historic city with with a population of 113,000. Economy: Government is attracting a new employment to the area. Businesses include: finance companies, banks, electricity. Infrastructure: Close to M5 motorway. London is two hours by rail. Small airport with destinations in the UK and some in Europe. Commercial premises: Modern business parks with high quality office premises. Which factors in the list in Task 1 does Exeter provide? Make notes below and prepare to present your ideas to the meeting. _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ ____________________________________________________
- 8. Task 3 Make a final decision which town offers the best location for the new offices of the Hotel Division. Then write the reasons what factors were considered to make decision. ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ __________________________
- 9. Write it up: Write a memo to the staff of the Hotel Division. Begin as follows: To the staff of the Hotel Division As you already know, the Whiterose Head Office can no longer provide enough space for all our employees. We are therefore planning to relocate the staff of the Hotel Division to new offices in ___________________. We believe that this will be an excellent location for you because _______.
- 10. The end