Unit 30 - Pitch

Magazine
idea for 1st
magazine
Colour
Scheme
Masthead
Target
audience
Frequency
Types of
Images
Brand
Identity
Monthly circulation-
Allows time to get stories and
news on artists new music
Mid shots
Headshots
Well known artists-
Will attract more readers
if they know the artist(s)
New and
upcoming
artists
Will be cheaper
to publish as not
as frequent
Bold, bright and exciting to
make it eye-catching and
draw in the reader. While
fitting in with my genre.
Mainly consist
of an audience
of classes B-C2
will mainly be Explorers
(Maslow) as pop is
quite popular therefore
they could then
consider themselves as
being in with the crowd
after reading this
magazine.
The masthead will always be visible
so the reader will also see it. This
will gain brand identity and possible
re-purchase.
Quite a simplistic font
that would resemble
the brand effectively.
However while also
keeping it simple so it is
readable and not off
putting.
Lyrical - If something is lyrical it is full
of emotion. A name like this would
make the audience want to read to
magazine as they would want to relate
to the emotion.
My magazines of inspiration is
Billboard
Strap lines:
‘sing it’
‘discover the one’
‘stuck in your head’

Font Styles
Coyote Cocogoose Pro-trial PoetsenOne-Regular
Heavitas
Source: https://www.dafont.com/theme.php?cat=501&page=4
Basic > Sans serif
The Next Font Rounded Brush
Rounded Brush filled in
The fonts I have picked out are easy to read and are quite visible. They stand out even
more as they are in bold and most are in capitals. These fonts are also quite
recognizable so consumers would know the brand.

Graphic Layout Conclusion
(Lyrical front cover)
For Lyrical’s front cover I am choosing the first graphic layout as I feel it looks more ascetically
pleasing. I also like the way the Masthead is down the side as it shows my magazine is different to
most others. Having the cover stories in the top right hand corner seems a better idea than having
them on the left hand side next to the main image, as it could draw the readers attention away from
the main image. The headline/anchorage text is more central in the first layout and this will again
seek the readers attention and will get more noticed that it being further down on the page.

Hand drawn Layout Conclusion (Lyrical front
cover)
For Lyrical’s front cover I am choosing the first hand drawn layout as I feel it
looks more ascetically pleasing. I also like the way the Masthead is down the
side as it shows my magazine is different to most others. Having the cover
stories in the top right hand corner seems a better idea than having them on
the left hand side next to the main image, as it could draw the readers
attention away from the main image. The headline/anchorage text is more
central in the first layout and this will again seek the readers attention and
will get more noticed that it being further down on the page.

For Lyrical’s double page spread, I am choosing the first design as having the headline title at the top
part of the page would catch the readers eye, as well as the quote across the middle. Readers do
like to see pictures, therefore having a picture take up half a page would draw them in as they
would also be able to see clearly who the artist is. It also makes the reader think there is less writing
and they could therefore feel more obliged to read the article.
(Lyrical DPS)

For Lyrical’s double page spread, I am choosing the first design as having the headline title at the top
part of the page would catch the readers eye, as well as the quote across the middle. Readers do
like to see pictures, therefore having a picture take up half a page would draw them in as they
would also be able to see clearly who the artist is. It also makes the reader think there is less writing
and they could therefore feel more obliged to read the article.
Hand drawn Layout Conclusion
(Lyrical DPS)

House style (Lyrical)
Colour scheme
The denotation of the colour scheme for the magazine front cover will be exciting yet simple. It will
show that my magazine is worth the read and that readers will not be disappointed with what is inside.
The colour crimson has been chosen for the masthead because I plan on having a blue background. A
crimson type colour will stand out and almost pop from the page. The colour crimson connotes nobility,
high social status and royalty. This then connotes to the reader that the artists who are featured within
my magazine have these qualities. People aspire to be like these artists and have their qualities,
therefore this making readers want to read about them. Crimson also connotes love, this would connote
to audience members that they will love my magazine.
Font style
My magazines masthead font is ‘Poetsen One-Regular’. This is because it is quite easy to read while also
being visible. It is quite a bold font, this meaning it is fairly eye catching and recognisable. For the rest of
my magazine, my font will be ‘Verdana’ this is because it is is a font that is quite spaced out and easy to
read. It is also quite laid back which could connote that there is no pressure within my magazine and
without making the text size to big, the font is originally fairly big which again makes it easier to read.
Social media
Lyrical would be in synergy with social media as this would then appeal to more customers and get my
magazine to be more known. I would use social medias such as Snapchat, Facebook and Instagram etc. I
would use these to keep readers updated as to what was happening within the magazine. There would
also be exclusive interviews, videos and competitions.

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5
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8
9
10 11 12 13 14 15
16 17 18 19 20 21 22 23
24 25 26 27 28 29
contents
Contents
List
Editors
note
Editors note
contact
details
Adver
t
Headline
Article
Headline
ArticleArticle
Headline
Article
HeadlineHeadline
Article Article
Art
icle
Headline
Next
weeks
issue
Article Continu-
ed
Article
Adver
t
Headline
Article
Headline
Article
Tour information
Reviews (e.g.
albums/singles)
Reviews (e.g.
albums/singles)
Mail
Advert Advert competit
ion
DPS - pages 12-13
Ar
tic
le
Art
icle
Flat Plan for ‘Lyrical’

Interview for DPS
This is my draft interview
for my double page
spread.

What will you ‘Repeat’ (Steve Neale – 1980)
Front Cover (Lyrical)
With Steve Neale’s genre theory, he states that ’for media texts to be
successful, they must have elements of repetition and difference' (Neale
1980, 48). He adds that 'difference is absolutely essential to the economy
of genre’ meaning that mere repetition would not necessarily attract an
audience.
With my inspiration magazine being ‘billboard’, I would repeat the
simplicity of their front cover by having only the artists name and a small
bit of information next to the main image so that the reader is focused on
the main story as it may interest them. Most of their magazine covers also
tend to have a coloured background, therefore I would also repeat this as
not only does it keep it simplistic but it also doesn’t distract the reader
from the main image. I will also repeat the front style as I believe it is
attractive to the reader and by having the artists name bigger and bolder
then the rest of the text it could draw in more audience members, this
could be because the artist could appeal to them. A difference I will make
is to put a few more cover lines onto the front cover so other readers who
do not necessarily like the featured artist know who else is in the magazine
of whom they make like and find interesting. I will also add a barcode.
By repeating all of these aspects from my inspired magazine it will
encourage readers to pick up my magazine and read it. As well as it looking
professional, effective and interesting.

What will you ‘Repeat’ (Steve Neale – 1980) DPS
(Lyrical)
With Steve Neale’s genre theory, he states that ’for media texts
to be successful, they must have elements of repetition and
difference' (Neale 1980, 48). He adds that 'difference is
absolutely essential to the economy of genre’ meaning that mere
repetition would not necessarily attract an audience.
With my inspirational magazine being ‘billboard’ I would repeat
the simplicity of their double page spread by having a small part
of the interview on one part of the page and a large picture of
the artist. This will keep the readers attention as the pages wont
be to busy and distracting. They will also be able to see easily
who the article is about. Another aspect that I will repeat is the
small intro blur about the artist. This will give the readers a small
insight into the artist if the artist is not well known to the public,
or if the reader just doesn't know much about the artist.
A difference I will have is I will put my pages in colour as this will
be more eye catching to the reader and wont bore them.
By repeating all of these aspects from my inspired magazine it
will encourage readers to pick up my magazine and read it. As
well as it looking professional, effective and interesting.

Target audience of magazine (Lyrical)
My target audience will have an age range of 16-30 males and females as on the whole it is mainly
young adults that listen to this genre of music and enjoy it. The artists within the ‘pop rock’ genre
are also a mix of female and male hence why I would aim it at both genders. My target audience
would be in the socio-economic classes of B-C2 as they would have to have money to be able to
afford to spend money on a music magazine and time to read it.
Hartley’s Theory
Age – The age range for my magazine to be targeted at would be 16-30 year olds as typically these
are the age that listen to a pop-rock genre.
Gender - Pop-rock can be aimed at both male and female. However, I feel there is more of a female
fan base as there is typically a lot of male artists within this genre. There is however a rising within
the female artists.
Class – My magazine would be focused on middle-working class and young adults. This is because
they will have spare time to read my magazine and take in the information within the articles.

Maslow’s Hierarchy of Needs
Will mainly consist of Explorers as pop-rock is quite popular therefore they could then
consider themselves as being in with the crowd after reading this magazine. They would also
like the different articles that would be featured within the magazine as there would be
more of choice during the month of what they could read.
Katz’ Uses and Gratifications Theory
Inform and educate – the reader would be learning something from reading the content
within my magazine, as they would be reading about one of their favorite artists or even
new upcoming artists
Diversion – the reader would be able to relax and immerse themselves within the content of
the story/interview. It would distract them and allow them to take their mind off of anything
that is currently happening within their life.
Target audience of magazine
(Lyrical continued)

Psychographics
Psychographic is the study and classification of people according to their attitudes,
aspirations, and other psychological criteria, especially in market research. For ‘Lyrical’ and
‘A’ my target audience will be ‘Aspirers’ as they are young adults and may aspire to be like
the famous music artists featured in my magazine. They will also be explorers as again
they are young adults but this also means they will want to explore so that they can
become individual and find out what things they like.

Magazine
idea for 3rd
magazine
Colour
Scheme
Masthead
Target
audience Frequency
Types of
Images
Brand
Identity
Monthly circulation-
Allows time to get stories and
news on artists new music
Mid shots
Headshots
Well known artists-
Will attract more readers
if they know the artist(s)
New and
upcoming
artists
Will be cheaper
to publish as not
as frequent
Mainly consist
of an audience
of classes A-C1
Will mainly be Explorers
(Maslow) as pop-rock is
quite popular therefore they
could then consider
themselves as being in with
the crowd after reading this
magazine.
The masthead will always be visible
so the reader will also see it. This
will gain brand identity and possible
re-purchase.
Quite a simplistic font
that would resemble
the brand effectively.
Quite simplistic colours to
make it not seem to busy
and so it can be easily
readable.
A - Standing for ambitious. Ambitious
means that a great amount of effort and
skill is needed for a task to be achieved.
This could connote to the reader that a lot
of time, effort and hard work has gone into
this magazine.
My magazines of inspiration is
Q
Strap lines:
‘ambitious’
‘discover the one’
The main people reading my
magazine will be quite serious and
want to learn about the artists and
their music

Font Styles
Stay Rad Bonzai Diogenes Mona Shark
Source: https://www.dafont.com/theme.php?cat=501&page=4
The fonts I have picked out stand out as they are in bold and capital, I feel this makes
it quite eye catching. As the brand is just one letter, the fonts make it quite
recognizable and easy to remember to the consumer.
Aerioz
Café & Brewery Unability Aubrey Otrebla

(A front cover)
For A’s front cover I am choosing the first graphic layout as I feel it looks more ascetically pleasing. I
also like the way the strapline is under the masthead as it looks more normal. Having the cover
stories down the right hand side, under the Masthead seems a better idea than having them on the
left hand side next to the main image, as it could connote to the reader more of what the magazine
is about. The headline/anchorage text is more central in the first layout and this will again seek the
readers attention and will get more noticed that it being further down on the page. With the quote
being at an angle also makes it a bit more abstract which could then appeal more to the reader.

(A front cover)
For A’s front cover I am choosing the first hand drawn layout as I feel it looks more ascetically
pleasing. I also like the way the strapline is under the masthead as it looks more normal. Having the
cover stories down the right hand side, under the Masthead seems a better idea than having them
on the left hand side next to the main image, as it could connote to the reader more of what the
magazine is about. The headline/anchorage text is more central in the first layout and this will again
seek the readers attention and will get more noticed that it being further down on the page. With
the quote being at an angle also makes it a bit more abstract which could then appeal more to the
reader.

For A’s double page spread, I am choosing the second design as having the headline title across the
top of the page as well as the drop capital, at the top part of the page would catch the readers eye.
Readers do like to see pictures, therefore having a picture take up half a page would draw them in, it
also makes the reader think there is less writing and they could feel more obliged to read the
article. I also like the quote being near the bottom right as it is not out of the readers view but it
also doesn't distract them from the image or the article.
(A’S DPS)

For A’s double page spread, I am choosing the second design as having the headline title across the
top of the page as well as the drop capital, at the top part of the page would catch the readers eye.
Readers do like to see pictures, therefore having a picture take up half a page would draw them in, it
also makes the reader think there is less writing and they could feel more obliged to read the
article. I also like the quote being near the bottom right as it is not out of the readers view but it
also doesn't distract them from the image or the article.
Hand drawn Layout Conclusion
(A’S DPS)

House style (A)
Colour scheme
The denotation of the colour scheme for the magazine front cover will be simple yet exciting. It will
show that my magazine is worth the read and that readers will not be disappointed. I have chosen to
have the masthead white backing onto a blush filled coloured box, similar to what Q magazine have
done. The background will be a photo of an artist covering the whole page with a background of a grey
gradient, I am not to sure yet. The colour blush connotes happiness, love and youth. This then connotes
to the reader that the artists featured in my magazine have these qualities and that people aspire to be
just like them, therefore this would make readers want to read about them. Blush also connotes love,
this connoting to audience members that they will love my magazine.
Font style
My magazines masthead font is ‘Café & Brewery’. This is because it is quite easy to read while also being
visible. As the masthead is just one letter, it becomes quite recognizable and easy to remember to the
consumer. For the rest of my magazine, my font will be ‘Verdana’ this is because it is is a font that is
quite spaced out and easy to read. It is also quite laid back which could connote that there is no
pressure within my magazine and without making the text size to big, the font is originally fairly big
which again makes it easier to read.
Social media
A would be in synergy with social media as this would then appeal to more customers and get my
magazine to be more known. I would use social medias such as Snapchat, Facebook and Instagram etc. I
would use these to keep readers updated as to what was happening within the magazine. There would
also be exclusive interviews, videos and competitions. There would be versions of my magazine
available on the magazine website and Facebook, this is an example of technological convergence.

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2 3 4
5
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9
10 11 12 13 14 15
16 17 18 19 20 21 22 23
24 25 26 27 28 29
contents
Contents
List
Editors
note
Editors note
contact
details
Adver
t
Headline
Article
Headline
ArticleArticle
Headline
Article
HeadlineHeadline
Article Article
Article
Headline
Next
weeks
issue
Article Continu-
ed
Article
Adver
t
Headline
Article
Headline
Article
Tour information Reviews (e.g.
albums/singles)
Reviews (e.g.
albums/singles)
Mail
Advert
Article
DPS - pages 12-13
Advertcompetit
ion
Flat Plan for ‘A’
adad

What will you ‘Repeat’ (Steve Neale – 1980) Front Cover (A)
With Steve Neale’s genre theory, he states that ’for media texts to be
successful, they must have elements of repetition and difference' (Neale
1980, 48). He adds that 'difference is absolutely essential to the economy
of genre’ meaning that mere repetition would not necessarily attract an
audience.
With my inspiration magazine being ‘Q’, I would repeat the masthead
placement as the top left hand corner is somewhere that is eye catching
and obvious to the reader. I will also repeat the cover lines as it would
interest the reader as to what else would be featured within my magazine.
It would also make the front cover more interesting and fill it out a bit
rather than just having a single picture. Another thing I would repeat is the
artists name and a small bit of information being right next to, or on top of,
the main image so that the reader can be drawn into and get focused on
the main story as it may interest them. A difference I will have is not to
crowd the front cover with to many of other artists names. This could
easily take the focus away from the featured artist.
encourage readers to pick up my magazine and read it. As well as it looking
professional, effective and interesting.

What will you ‘Repeat’ (Steve Neale – 1980) DPS
(A)
With Steve Neale’s genre theory, he states that ’for media texts to
be successful, they must have elements of repetition and
difference' (Neale 1980, 48). He adds that 'difference is absolutely
essential to the economy of genre’ meaning that mere repetition
would not necessarily attract an audience.
With my inspirational magazine being ‘Q’ I would repeat the idea
of a main image taking up one full page and the interview on the
opposite page. This will allow the reader to know exactly who the
interview is about. Another aspect that I will repeat is the large
initial of the artist. I think this is very eye catching and will again
allow the reader to know who the interview is about. I will also
repeat the pull quote on the main image, this is effective as it
allows a small insight into the attitude of the interview and
normally the pull quote is what makes the reader read the article.
A difference I will have is the mood of the article, I will have my
model look slightly more approachable.
encourage readers to pick up my magazine and read it. As well as
it looking professional, effective and interesting.

Target audience of magazine (A)
My target audience will have an age range of 16-30 males and females as on the whole it is mainly
young adults that listen to this genre of music and enjoy it. The artists within the ‘pop rock’ genre
are also a mix of female and male hence why I would aim it at both genders. My target audience
would be in the socio-economic classes of B-C2 as they would have to have money to be able to
afford to spend money on a music magazine and time to read it.
Hartley’s Theory
Age – The age range for my magazine to be targeted at would be 16-30 year olds as typically these
are the age that listen to a pop-rock genre.
Gender - Pop-rock can be aimed at both male and female. However, I feel there is more of a female
fan base as there is typically a lot of male artists within this genre. There is however a rising within
the female artists.
Class – My magazine would be focused on middle-working class and young adults. This is because
they will have spare time to read my magazine and take in the information within the articles.

Maslow’s Hierarchy of Needs
Will mainly consist of Explorers as pop-rock is quite popular therefore they could then
consider themselves as being in with the crowd after reading this magazine. They would also
like the different articles that would be featured within the magazine as there would be
more of choice during the month of what they could read.
Katz’ Uses and Gratifications Theory
Inform and educate – the reader would be learning something from reading the content
within my magazine, as they would be reading about one of their favorite artists or even
new upcoming artists
Diversion – the reader would be able to relax and immerse themselves within the content of
the story/interview. It would distract them and allow them to take their mind off of anything
that is currently happening within their life.
Target audience of magazine
(A continued)

Location Recce
Even though it would
only be small risks, I
still had to think
about these and
highlight them as I
would then able to
look out for these
risks or hazards and
try to prevent them
from happening.

Production Process
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Setting up a date
for publication is
the is the first
thing that is
needed as this
will give the team
a deadline to
work to. A budget
also needs to be
discussed to
ensure that when
the magazine is
published, there
are profits being
made and not
losses
The team will all
come together to
decide what
content and
topics will be in
the magazine,
what main stories
are going around
at the moment
and also what the
biggest story is
that will make the
front cover.
The team will all
come together to
decide what
content and
topics will be in
the magazine,
what main stories
are going around
at the moment
and also what the
biggest story is
that will make the
front cover.
The team will all
come together
to decide what
content and
topics will be in
the magazine,
what main
stories are going
around at the
moment and
also what the
biggest story is
that will make
the front cover.
Teams will
gather
information on
the stories from
‘in-house’ and
‘external’
writers. All this
will be done
alongside
deciding on
what graphics
will be used.
Deciding the
correct graphics
for the
magazine is vital
as this will give
the impression
of the
magazine.
N/A N/A
Complete:
(Monday)
01/03/18
Complete:
(Thursday)
04/03/18
--------------------- ------------------- Complete:
(Tuesday)
09/03/18
Complete: N/A Complete: N/A
Production process is the steps that the staff will take when making and producing the magazine.

Teams will gather
information on
the stories from
‘in-house’ and
‘external’ writers.
All this will be
done alongside
deciding on what
graphics will be
used. Deciding
the correct
graphics for the
magazine is vital
as this will give
the impression of
the magazine.
Teams will gather
information on
the stories from
‘in-house’ and
‘external’ writers.
All this will be
done alongside
deciding on what
graphics will be
used. Deciding
the correct
graphics for the
magazine is vital
as this will give
the impression of
the magazine.
An editor or sub-
editor will start
going through all
the information to
check that all the
facts are correct
and true. They will
also look at the
graphics being
used to see if they
are agreed with
and that they give
the right brand
identity.
At this stage in
production,
layout staff will
start to put
together the
layout of the
magazine. This
will be done using
programs such as
‘InDesign’ and
PageMaker’. The
adverts from the
decided
companies also
get put in at this
stage. Adverts is
where the
magazine makes
most of its profits
so placing the
adverts in the
correct places are
vital.
At this stage in
production,
layout staff will
start to put
together the
layout of the
magazine. This
will be done
using programs
such as
‘InDesign’ and
PageMaker’. The
adverts from the
decided
companies also
get put in at this
stage. Adverts is
where the
magazine makes
most of its
profits so placing
the adverts in the
correct places
are vital.
N/A N/A
-------------------- -------------------- Complete:
(Wednesday)
10/03/18
Complete:
(Friday)
12/03/18
----------------------- Complete: N/A Complete: N/A

The editorial
team now
print out a
hard copy of
the magazine
to enable
them to read
through
checking for
any sorts of
mistakes. It
also allows
them to see
how it look in
a hard copy
compared to
digitally.
The whole magazine
now gets sent to the
printer. After it has
been printed, it is
pre-pressed which is
where it is checked
again for any errors
and that all the texts
and pictures have
been correctly
printed out as well as
the rest of the
magazine. A few
copies get sent to the
publication editor
and if the whole
team is happy and
satisfied with the
prints then the other
thousands of copies
can get printed to
meet the demand of
the magazine
The whole
magazine now gets
sent to the printer.
After it has been
printed, it is pre-
pressed which is
where it is checked
again for any errors
and that all the
texts and pictures
have been correctly
printed out as well
as the rest of the
magazine. A few
copies get sent to
the publication
editor and if the
whole team is
happy and satisfied
with the prints
then the other
thousands of
copies can get
printed to meet the
demand of the
magazine
In this final stage
the printing
company would of
finished printing
the magazines
and would of
packed them up in
boxes ready to
send to the
warehouse. Once
the magazines
have reached the
warehouse they
get distributed to
different stores
where the public
are able to
purchase them.
In this final stage
the printing
company would
of finished
printing the
magazines and
would of packed
them up in boxes
ready to send to
the warehouse.
Once the
magazines have
reached the
warehouse they
get distributed to
different stores
where the public
are able to
purchase them.
N/A N/A
Completed:
(Monday)
15/03/18
Completed:
(Wednesday)
17/03/18
Completed:
(Friday) 19/03/18
Completed:
N/A
Completed
: N/A

Changes I made to my final front cover
As shown below, I have slightly changed the layout of my front cover. I did this as the
picture I chose did not completely go with the chosen layout. The main change I made was
swapping around the cover lines with the main headline, quote and anchorage text. It
gives a more professional feeling and comes across more ascetically pleasing. Another
change I made was putting the strap line below the masthead rather than on top. Within
the Q magazine, they sometimes do not include a strapline however when they do it is
sometimes moved around, I however found that putting it below the masthead connotes
professionalism and simplicity. I also moved the barcode to the bottom left, instead of
being top right as I did not want to cover the guitar head completely as the guitar is the
main object that lets the audience know this is a music magazine. The last change I made
was adding in a puff promotion. I added this in to enable my magazine to catch the readers
eye and grab their attention to my magazine. Without this puff promotion, my magazine
also looked as if there was empty space and this could connote to readers laziness,
unprofessionalism and that my magazine is not very good.

Equipment and cost
Equipment Cost
Office space £22,474 per year
MAC desktop computer Retina 4K Display 3.0GHz Processor 1TB Storage
(x30)
£37,470
(£1,249 each)
Adobe Creative Cloud All Apps (x30) £17,889.90 per year
(£596.33 each)
HP PageWide 377dw Multifunction Business Inkjet Colour Printer J9V80B (x2) £628.80
Nikon D850 Body plus MB-D18 Battery/Portrait Grip Bundle (x3) £11,099.97
6x3m Photo Studio 2 x Soft Umbrella White Backdrop light Kit Backdrop Stand
Set (x2)
£119.98
Gloss Digital Elite Laser Paper, 94 Bright, 80lb, Letter, White, 500 Sheets/Ream
(x4)
£149.84
HP 300XL Original Ink Cartridge CC644EE 3 Colours
HP 300XL Original Ink Cartridge CC641EE Black
£127.96 total (£31.99 each)
£107.96 total (£26.99 each)
BIC Cristal Original Ballpoint Pens Black 50 Box (x4) £37.56 total (£9.39 each)
Ganzert 25 Desk Shell with Cable Management (x30) £2,553.60 total (£85.12
each)
Ergonomic Mesh Office Chair (x30) £1409.70 total (£46.99 each)
TOTAL COST £94,069.27

Equipment and cost (continued)
Sources:
(office) - https://propertylink.estatesgazette.com/property-details/6208177-third-floor-manor-house-
church-street-leatherhead-kt22-8dh
(MACS) - https://www.apple.com/imac/
(Adobe) – https://www.adobe.com/uk/creativecloud/plans.html?promoid=P3KMQYMW&mv=other
(Printer) - http://store.hp.com/UKStore/Merch/Product.aspx?id=J9V80B&opt=A80&sel=PRN (Cameras) -
https://www.lcegroup.co.uk/New/nikon-d850-body-plus-mb-d18-batteryportrait-grip-bundle_17966.html
(Lighting equipment) -
https://www.ebay.co.uk/i/292473139716?chn=ps&dispItem=1&adgroupid=51701849453&rlsatarget=pla-
413070009328&abcId=1133946&adtype=pla&merchantid=119445473&poi=&googleloc=1006861&device=c
&campaignid=1058609649&crdt=0
(Paper) - https://www.amazon.co.uk/Gloss-Digital-Bright-Letter-Sheets/dp/B000RTKKE0
(Printer Ink) - http://www.viking-direct.co.uk/a/bb/HP-Ink-Cartridges/N=2+1291785/?cm_mmc=Google-_-
INK_VEN_CARTRIDGES_hp-ink_HP-FUNDED-_-HP+Ink_m-_-
%2Bhp+%2Bink&gclid=EAIaIQobChMIurzwrs6O2gIV6J3tCh37rQ0rEAAYAiAAEgIrYvD_BwE&gclsrc=aw.ds
(Pens) - https://www.amazon.co.uk/Cristal-Original-Ballpoint-Pens-
Black/dp/B000I5ZK2U/ref=sr_1_5?s=officeproduct&ie=UTF8&qid=1522227973&sr=1-
5&keywords=ballpoint+pens
(Desks) - https://www.wayfair.co.uk/furniture/pdp/home-haus-ganzert-25-desk-shell-with-cable-
management-idn1000.html?piid=3377142%2C3377147
(Chair) - https://www.wayfair.co.uk/furniture/pdp/symple-stuff-ergonomic-mesh-office-chair-
syms2561.html

Staff and Cost
Staff Salary
Publisher £35,290
Editors (x6) £26,000 (£156,000 total)
Journalists (Internal or
External) (x4)
£14,000 (£56,000 total)
Writers (Internal or
External) (x4)
£16,000 (£64,000 total)
Photographers (x3) £20,528 (£61,584 total)
Marketing (x2) £14,000 (£28,000 total)
Advertising (x2) £14,000 (£28,000 total)
Designers (Graphics) (x2) £29,000 (£58,000 total)
Finances (x2) £18,000 (£36,000 total)
Human Resources (x2) £15,000 (£30,000 total)
Source: https://www.glassdoor.co.uk/Salaries/london-graphic-designer-
salary-SRCH_IL.0,6_IM1035_KO7,23.htm
To enable my magazine to come out successfully and looking professional I will
need a Publisher. A publisher is a company or person that prepares and issues
books, journals, magazines or music for sale to the public. I will also need
Editors and Graphic Designers. Editors are the people that determine and are
in charge of the final content of a newspaper, magazine or book. Graphic
designers are people who have skill to mix both text and pictures to look
appealing to then go into magazines, advertisements and books. This can be
physically or digitally. The next set of staff I need are Journalists, Writers and
Photographers. Journalists are the people who write for the magazine,
newspapers, news websites or prepare news to be broadcast. Writers are the
people who write books, stories and most importantly the interviews for a
magazine or newspaper. Photographers are the people who will take the
photos to go into advertisements, magazines, newspapers and so on.
Photographers can be self- employed or employed by a company. Staff will be
needed in Marketing and Advertising. The staff in marketing would be dealing
with getting the product, in this case my magazine, out there for the public to
buy and making the next issue sell more than the previous one. This would be
done by advertising it on platforms such as social media, including in the advert
who will be included in the next issue. This will attract more people to buy my
magazine. Advertising plays a similar roll as they will be advertising the
magazine on social media websites such as Facebook, YouTube, Instagram and
Snapchat. Finally the last set of staff I would need are people in Finance and
people in Human Resources. The Finance team are in charge of all of the
money side of things throughout the company, this includes planning,
organising and controlling all of the companies finances so that the company
does not run out of money. Human Resources deal with administration, hiring
staff and the training of any staff.

Printing Quotes and Cost
To print my magazine, per copy, it
would cost £15.40 with a delivery fee
of £4.96. This makes an overall total of
£18.47 per magazine. I used this
information for 20,000 copies of my
magazine, to be printed and delivered
it would cost £10,090.97 overall.
(£8.409.14 for the printing of my
magazine and £683.10 for delivery.
Source: https://print24.com/uk/product/magazines/

Profit and loss break down
£657,034.24 – £70,000 = £587,034.24
£657,034.24 includes all the equipment costs and staff costs.
£70,000 is how much I will make by selling 20,000 magazines at £3.50
each.

Audio visual advertising
As a rule, radio advertising is charged at a rate of approximately £2 per
one thousand listeners at one time. If a show has 100,000 listeners at
10am, then buying a 30-second spot at that time will cost you £200.
The late show's 10,000 listeners at 11pm would only cost £20.
I think this is an effective way to advertise as it is not that costly and it
can reach a lot of people. It will give the listeners a clear image of what
my magazine is about.
Source: https://www.workspace.co.uk/community/homework/marketing/guide-to-
radio-advertising

Copyright ©
Copyright is when there is a legal right which lasts for a certain amount of years so you cant print,
publish, perform, film or record literary, artistic or musical material that already exists.
It changed in 1988 allowing writer and photographers their own rights for photocopying from a paper
version and reproduction in a book.
ABC delivers the certification, the data, and the content in the magazine so that it meets industry
standards. It verifies all data in the magazine to see if it is correct and valid at the time of the print. It
also protects ant advertisers using the magazine.
“members of the ABC = nothing in the magazine can be reproduced in a whole or part without the
written permission of the publishers” in this instance it would be Bauer
I will ensure that my magazine will become a member of the ABC to ensure I have copyright rights.
Source: https://www.abc.org.uk/

Water Marking
Watermarking is a way of protecting your own
material. This is essential for magazines as they
pay a lot of money to get professional
photographs and to have them all published
within their magazine, therefore they would not
want people just using them either as their own
or without giving the magazine some credit.

Offensive language
I am going to ensure that there is no offensive language within my
magazine. This is any language that is likely to be upsetting, insulting,
or objectionable to some or most people. A prime example of this
would be swearing and racism.
As shown in the pictures below, I have made sure that none of my
cover lines or pull quotes have any sort of offence in them. If any of
my content did show any offence I could risk having readers sue me,
this would not look good on my magazine company or myself.

Conclusion of final magazine
The magazine I have chosen to use is ‘A’. I have chosen this magazine as
I think the colour scheme works well and I do prefer the overall layout
both the front cover and DPS. I also think it will appeal more to my
audience as the colours seem to ‘pop’ more and it does look more
professional than ‘Lyrical’. The DPS of ‘A’ looks more like my magazine
of inspiration which would suit my target audience more as ‘Q’
magazine follow this layout and they are quite successful, following my
magazine of inspiration could lead my magazine to a bigger success as
the audience will like the familiarity.

https://docs.google.com/forms/d/e/1FAIpQLSdlZWs4y81uVhiE5kwj_Qa
5qZRSAF1VtDtuKamoDG_COjYDyw/viewform?usp=sf_link
Please take time to answer my survey on my magazine pitch

Unit 30 - Pitch

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Unit 30 - Pitch