Unit 30 Presentation
- 1. UNIT 30: ADVERTISING PRESENTATION Bobby Duffin
- 2. Social Messaging campaign 1. Produce a 25-30 second advertisement. 2. Target audience is school aged teenagers. (13-18) 3. Campaign must be vibrant and youthful. 4. Campaign must be positive. You will need to include: • Client's logo • Tag-line ('StayConnected. Stay Safe') • Useful websites Conventions of a social message campaign i.e. music
- 3. What research did I use ? •There are 3 Types of research that I done; Audience, Market, Production research
- 4. Audience Research • The audience research that I done was to find out more about my audience, • Who they are ? • Where do they live ? • What are their interests ? • How do they access media ? • I used different methods such as questionnaires,Vox pops and focus groups. Here is an example of the questionnaire:
- 5. Questionnaire results Age 10 to 14 15 to 20 21 to 24 25 to 30 31 to 35 Gender Male Female Prefered Media Platform Mobile Laptop TV Tablet Most likely time to watchTV 7:00-12:00 12:00-17:00 17:00-21:00 21:00-00:00 00:00-7:00
- 6. Market Research • Market research is research in to your competitors. • Who are your competitors and what do they do to market products? • What existing products to they have? • Where could you place your product to make sure you beat your competitors.
- 7. Market research- Existing products These are a range of different social messaging campaigns which I looked at for competitor analysis to find out more about other advertisements and their conventions.This would then allow me to produce a similar standard or even better advert than my competitors. Celebrity endorsement Self perception, Emotional responses
- 8. Common Conventions • Emotional responses or association e.g. solution to a problem, fear, compassion, self perception, social position. • Tells you about the product/message. (often at the end) • Logo • Slogan/Catchy phrase • Music • Young actors similar to the target audiences age.
- 9. E4 is a British digital television channel, launched as a pay-tv companion to Channel 4.The ‘E’ stands for entertainment, and the channel is mainly aimed at the lucrative 15-35 year olds I decided on
- 10. Production research • Research into the production of making our product. • What do you need to create your product? • Viability? • Budgeting? • Personnel? • Planning?
- 11. Planning https://www.youtube.com/watch?v=3dqtWmfnh9A When planning my advertisement I come up with 3 initial ideas and choose one to become the final product. Idea 2: Facebook PoliceIdea 1: Password stealer Idea 3: Getting rid of bullies
- 12. Overall Idea The final idea that I decided on was the ‘Password stealer’ idea. The main aspects of this advert. • Young teenager creating password for his online bank account. • Young teenager creates a strong password due to visiting the stay safe stay connected website. • Password hacker tries to break into the online bank account but cant due to the password being so strong. • Overall idea is to show the importance of having a strong password as this will stop any of your online accounts such as Facebook,Twitter, banking etc. from being hacked
- 14. Costumes
- 15. Production research Research on equipment needed to create my advertisement and the potential cost of this equipment. I also researched into local actors that I could hire for the advertisement and the cost that they would work for. I found these 2 actors that were very suitable for each of the roles played in my advertisement.
- 16. Thank you for watching If you would like to see the final advert that I created then follow the link below https://www.youtube.com/watch?v=q2gsKpvPxLM