![WHAT IS AN IDENT?
• An ident is “a short sequence shown on television between programmes to identify the channel.”
• There are many ways in which idents are used, some of these are; Identity, branding, marketing, packaging and re packaging, scheduling and segmentation within scheduling.
• Identity – Idents are targeted at the same audience that the channel targets their programmes towards. This is to create a relevant audience demographic to help increase
viewing numbers. TV channels are screening all over the world so it is important that the idents have consistency in order to create brand identity across the world. You can
inform the viewer of the channel they are watching using logos and reoccurring themes.
• Branding – The ident should represent the overall theme and morals of the channel that it is designed for as well as that the brand stands for in terms of the television
companies objectives. By using logos and reoccurring colour schemes and fonts you create a brand that can be self advertised through the idents and then used elsewhere in
other forms advertisement i.e. online or print.
• Marketing – As idents are short they are shown many times during the day, not only can channels use idents to advertise themselves, they can also advertise the programmes
they show to generate a greater interest to the programme.
• Packaging and re-packaging - The majority of idents are created to use various media assets such as the stations logo, background audio and the channel's name. Some types
of idents can be classed as ‘novelty’ or a ‘one off' from the usual idents that are broadcasted on a certain station. making it unique to each individual. repackaged idents
contain a very low density of information compared to standard idents and can be more interactive with the viewer. making it unique to each individual. These are televised to
amuse the audience and not especially to inform or create brand awareness.
• Scheduling – Between programmes and advertisement breaks idents can be used as gap fillers in the channels schedule. Some idents there to inform may include narration
which sometimes informs the audience on the following programme. If a programme runs over the schedule then a short ident is best to get the schedule back on track. If the
programme finishes early a longer ident will fill in that time before the next scheduled programme.
• Segmentation within scheduling – non-commercial channels such as the BBC can use idents over 30 seconds long. This gives time for relevant information to be provided
during the ident.
SCRIBD. 2018. the design and purpose of television idents. [ONLINE] Available at: https://www.scribd.com/document/332519129/the-design-and-purpose-of-television-idents.
[Accessed 17 September 2018].](https://image.slidesharecdn.com/unit32identpresentation-180921135027/85/Unit-32-Lo1-ident-presentation-3-320.jpg)
![BIBLIOGRAPHY
• SCRIBD. 2018. the design and purpose of television idents. [ONLINE] Available at:
https://www.scribd.com/document/332519129/the-design-and-purpose-of-television-
idents. [Accessed 17 September 2018].](https://image.slidesharecdn.com/unit32identpresentation-180921135027/85/Unit-32-Lo1-ident-presentation-12-320.jpg)
Unit 32 Lo1(ident presentation)
- 1. UNIT 32: DESIGNING IDENTS FOR TELEVISION LO1 P R E S E N TAT I O N A N D R E S E A R C H BY J A C O B E V I S O N
- 2. INTRODUCTION • My name is Jacob Evison and I am working for the BBC. Currently I am working in the research and development department in preparation for an ident rebrand specially for the launch of the first ever female Dr in Dr Who season 11. I have been asked to research idents and their purpose by looking at existing idents and analysing them, this will ensure the ident is entertaining and meets conventional expectations. • In this presentation I will be explaining my findings from investigating the purpose and design of idents, I will include a range of examples of idents and explain how they support my findings and the points I will make.
- 3. WHAT IS AN IDENT? • An ident is “a short sequence shown on television between programmes to identify the channel.” • There are many ways in which idents are used, some of these are; Identity, branding, marketing, packaging and re packaging, scheduling and segmentation within scheduling. • Identity – Idents are targeted at the same audience that the channel targets their programmes towards. This is to create a relevant audience demographic to help increase viewing numbers. TV channels are screening all over the world so it is important that the idents have consistency in order to create brand identity across the world. You can inform the viewer of the channel they are watching using logos and reoccurring themes. • Branding – The ident should represent the overall theme and morals of the channel that it is designed for as well as that the brand stands for in terms of the television companies objectives. By using logos and reoccurring colour schemes and fonts you create a brand that can be self advertised through the idents and then used elsewhere in other forms advertisement i.e. online or print. • Marketing – As idents are short they are shown many times during the day, not only can channels use idents to advertise themselves, they can also advertise the programmes they show to generate a greater interest to the programme. • Packaging and re-packaging - The majority of idents are created to use various media assets such as the stations logo, background audio and the channel's name. Some types of idents can be classed as ‘novelty’ or a ‘one off' from the usual idents that are broadcasted on a certain station. making it unique to each individual. repackaged idents contain a very low density of information compared to standard idents and can be more interactive with the viewer. making it unique to each individual. These are televised to amuse the audience and not especially to inform or create brand awareness. • Scheduling – Between programmes and advertisement breaks idents can be used as gap fillers in the channels schedule. Some idents there to inform may include narration which sometimes informs the audience on the following programme. If a programme runs over the schedule then a short ident is best to get the schedule back on track. If the programme finishes early a longer ident will fill in that time before the next scheduled programme. • Segmentation within scheduling – non-commercial channels such as the BBC can use idents over 30 seconds long. This gives time for relevant information to be provided during the ident. SCRIBD. 2018. the design and purpose of television idents. [ONLINE] Available at: https://www.scribd.com/document/332519129/the-design-and-purpose-of-television-idents. [Accessed 17 September 2018].
- 7. COMPARISON
- 9. RIVAL IDENT
- 10. EXAMPLE OF MARKETING WITHIN IDENTS
- 11. IDENTS AS MARKETING TOOLS
- 12. BIBLIOGRAPHY • SCRIBD. 2018. the design and purpose of television idents. [ONLINE] Available at: https://www.scribd.com/document/332519129/the-design-and-purpose-of-television- idents. [Accessed 17 September 2018].