Unit 4 ass 1
- 1. Assignment brief Qualification BTEC Level 3 Creative Media Production – Interactive Media Unit number and title CM2012 - Unit 4 – Creative Media Production Management Project Start date Deadline Assessor name Assignment title Develop an idea for a Media Product On completion of this unit you should: 1. Be able to originate, develop and research an idea for a media product This assignment covers Grading Criteria P1, M1 and D1 Unit 4 “Creative Media Production Management project” Scenario As a result of completing this assignment you will be given the opportunity to enhance your skills through the planning and management of media products. The product/s will be chosen by you. You will be working in small groups/teams for part of the project and individually on other parts. You will demonstrate production management skills by taking a negotiated role in the project. You are encouraged to sell your idea to a real organisation, client or within the educational establishment if possible. You may wish to consider one of the following: (or discuss with your Tutor any other ideas you may have) Newsletter – multi pages with illustrations and text Website MM promotional product Video Suite of Promotional material (flyer, DVD cover, ticket, poster, business card etc/etc) Tasks Grading Criteria Mapping Task 1 P1, M1 & D1 You will be allocated into a group/team. You need to brainstorm ideas for a creative media product. In a short report, you will need to analyse each of these ideas and finally select the media product your group/team will produce. You will need to fully justify the chosen product. Originate ideas: group and individual brainstorming; analysis of each idea; selection; justification. 1
- 2. Task 2 Working individually, you now need to fully research your idea and produce an initial guide to your product. You must cover the range below. You will need to: identify your target audience and undertake research into appropriate content based on your choice create a mood board and sketches/designs/draft of your initial ideas. research and identify your competitors and market Research an idea: audience research, e.g. age, gender, socio-economic grouping, lifestyle, location; audience figures, e.g. RAJAR, BARB, ABC, CAA, ELSPA, ChartTrack, MCV; primary content research, e.g. interviews, questionnaires, own observations; secondary content research, e.g. newspapers, magazines, books, audio, audio-visual, electronic, internet, archives, libraries; research into competitors; research into market Develop an idea: eg mood boards, thumbnails, mock-ups, surveys Task 3 As with any project there will be a number of constraints. You need to research the range and identify how these constraints will or may affect your final product. Constraints: time; costs; personnel; resources; legal and ethical considerations, eg privacy, libel law, defamation, race discrimination law, data protection, freedom of information; codes of practice; copyright (requirement, owner, clearance, cost) Sources of information Digital Log/Diary, Access to the Internet, Computer, Network or Personal Printer VLE, Internet, Tutor BTEC Level 3 Creative Media Production Student Book Grading Criteria - This unit is internally assessed Unit 4 – Creative Media Production Management Project P1 originate, develop and M1 originate, develop and D1 originate, develop and research an idea for a media research an idea for a media research an idea for a media product working within product showing some product showing creativity appropriate conventions and imagination and with only and flair and working with some assistance occasional assistance independently to professional expectations 2