Unit 9 presentation radio 1
- 1. Unit 9: Understanding the radio industry By Kieran Jackson
- 2. Commercial radio • Commercial radio is the broadcasting of radio programmes, radio programming by privately owned corporate media, as opposed to state sponsorship. Commercial radio basically sells advertisements that its main way of getting funds. As a listener you will understand it’s a commercial radio stations because it will go to advertisement breaks. This is how they make profit. This is a contrast with public broadcasting which receives funding's from the government. Capital FM is the most popular commercial radio show in Britain, The station was firstly owned by GCap Media and Chrysalis Radio, but with the takeovers by Global Radio and then merged to form the Capital network in 2011. Capital has stations spread all over the UK, they have up to 7.1 million listeners in just one week.
- 3. Public service radio • In the United Kingdom, the term "public service broadcasting" means broadcasting for the public benefit rather than to just based around commercial funds. the BBC, they broadcast in the UK, which is funded by a licence fee and does not sell advertisement, is most notable for being the first public service broadcaster in the UK. The BBC is the biggest employer for the radio industry employing almost 11,000 people to provide its many national and local stations. • These consist of 11 national UK services also including local stations. The BBC's Radio Stations. Example of a BBC stations, BBC radio 1, BBC radio 6 and the BBC Asian Network. A standard TV Licence costs £145.50 – the equivalent of £12.13 per month or just under 40p per day. From that £12.13, £2.30 get taken from this amount and given to the radio industry. This money also gets put towards the internet and online sources. The radio is a massive sector in the media industry.
- 4. Not-for-profit radio: • Community Radio stations are only very small locations, they are micro-local stations who offer opportunities for people we are interested in working in the radio industry. Funding's come from a lot of different sources, they don’t use any advertising or any our related sources to make there funding, they also have donations to help with the funding because most of no profit radios are in hospitals , they also will have money people volunteering for these radios, but some community radio stations do use some advertisements, £15,000 is the maximum amount of money they can make when using commercialised sources and advertisements. Most of these radio stations are based at hospitals, locations where students are such as colleges and universities, cafes in the community and in store radios in shops. Examples of community stations such as, Kane FM, Kane FM serves young people aged 15-39 focusing on and supporting independent urban music and showcasing local artists, this is a student radio show, they have donations for people to give to the radio show. Radio Fox is the most popular hospital radio show, radio Fox broadcasts to many hospital locations, their primary aim is to entertain the patients of the hospitals. Radio fox has many different fundraising to help with the funding's.