Unit i digital marketing overview
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1. Digital marketing is marketing that uses electronic devices and the internet to engage with consumers, and internet marketing is a major component of digital marketing. 2. With more people getting connected online every day, digital marketing has become necessary for many organizations, including small businesses, to trade and promote themselves online. 3. Digital marketing provides benefits over traditional marketing such as putting consumers in control, providing convenience, driving brand loyalty, reducing selling cycles, building brands, being measurable, and being cost effective.
Unit i digital marketing overview
- 1. Unit I Digital Marketing Overview Prof. Aniket S. Pardeshi
- 4. Marketing is creating and capturing the value to the customers. Marketing is the activity, set of institutions, and a process of creating, communicating, delivering, and exchanging offerings that have a value for customers, clients, partners, and society at large.
- 6. Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
- 7. Digital Marketing is the process of building and maintaining customer relationships through online activities to generate a sales and/or capture a customers that are searching on the internet for answers.
- 8. Why people going online? Digital Marketing overview For information of new product and services With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that want to trade online and make a name for themselves on the web.
- 9. Benefits of Digital Marketing over Traditional Marketing Put the consumers in control Provide Convenience Drives Brand Loyalty Reduces Selling Cycle Build Your Brand Measurable Cost Effective
- 10. The opening Need & Problem Identification Presentation and Demonstration Dealing with objection Negotiation Closing the Sale Follow-up
- 11. Objectives of Digital Marketing Reach the right audience Engage with your audience Motivate your audience to take action Ensure efficient spending on your campaign Maximize Return on Investment
- 12. Evolution of Digital Marketing
- 14. FACT For Next 5 Years
- 15. Internet marketing – Often called online marketing or eMarketing – is essentially any marketing activity that is conducted online through the use of internet technologies. It comprises not only advertising that is shown on websites, but also other kinds of online activities like email and social networking
- 16. Basic Principles of Internet Marketing: 1. Immediacy 2. Personalization 3. Relevance Internet can Develop Many to Many Communication One to One Communication One to Many Communication
- 17. Seven C’s Content Communication Convenience CustomizationCollaboration Context Convergence 7 C’s of Digital Marketing
- 19. Content Content is defined as all digital subject matter on the site. This includes the from of the digital subject matter—text, video, audio and graphics— as well as the domains of the digital subject matter, including product, service, and information offerings. Example: flipkart.com includes content pertaining to its product offerings, services, and offline support. In terms of media, the site uses a combination of text, photos and graphics to convey its content
- 21. Communication
- 22. Communication : How the company talks to its customers This communication can take three forms: site-to-user communication (eg email notification, email newsletters, contests, surveys,, and company contact information.), user-to- site (eg customer service request, signing up for special offers), or two-way communication (eg instant messaging, live chat with company representatives). Landsend.com has introduced a communication feature called “Lands’ End Live” which enables the user to talk directly with the customer service representative while shopping on the site.
- 26. CONVENIENCE
- 27. Becoming Increasingly Expensive Becoming Increasingly difficult to hold. …So TheTrick IsToDeliver ValueThrough Marketing By MakingPeople’s LivesEasier
- 28. Customization
- 29. Customization Customization is defined as the site’s ability to tailor itself or to be tailored by each user. When the customization is initiated and managed by the firm, we term it tailoring. When the customization imitated and managed by the user, we term it personalization. On Amazon.com, the user is able to personalize the site to limited degree, using a feature called the personal shopping account. Here, the user can enter basic personal information, complete an address book for potential recipients of purchases, and enter key dates in the reminder service. In turn, once personal profile data is entered and consumers begin to use the site, the site uses this data to tailor email messages, banner ads, and the content of the site to the individual.
- 33. Collaboration
- 35. Dell Idea StormVideo Richard Binhammer is a digital marketer at Dell who is responsible for reading blogs and other Web 2.0 media and responding to comments about Dell. Dell IdeaStorm is monitored by Dell employees who ensure that they find and follow up on good ideas. Similar examples are MyStarbucks, RadioShack Invention Lab.
- 38. context largely focuses on the “how” of site design, content focuses on “what” is presented. Products are just things and have no intrinsic value. It is only when they are introduced into a situation (or context) of importance to the customer that they become valuable. It is the context surrounding the product that is important, and it’s in these situations that companies are real experts at adding great value.
- 43. Convergence Convergence is bringing together different media platforms to support one single campaign or promote a product. We could also call it the merger of marketing material, although this practice isn't limited to marketing alone. This can be in the form of a web page, digital brochure or email marketing material. Few things lose a consumer's attention as quickly as a static website, newsletter or promotional package.