UnivisionUpdate2
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Univision has a large social media presence on platforms like Facebook, LinkedIn, Twitter, and Instagram. On Facebook, Univision has over 3 million likes, and uses videos, posts and pictures to inform and entertain viewers about shows, novels and news. However, the author notes a 23.7% decrease in new page likes over the past week. On LinkedIn, Univision focuses more on providing marketing research and insights about Hispanics to consumers. The author analyzed statistics on Univision's presence on various social media platforms to evaluate how well they are engaging their target audience online.
UnivisionUpdate2
- 1. Servando Garcia, Jr. MKT 4334- 001 Professor Pahwa 1 October 2015 Univision Update # 1 Facebook, LinkedIn, Twitter, Instagram are some social media platforms Univision is part of. Univision is able to have such success because their custom built programs, tools, and insights. I got more information on their social media presence up until now as far as statistics. I see from their social media presence they inform, entertain, and persuade their consumers. I obtained how well their doing on social media like Facebook, LinkedIn, Twitter, and Instagram. On Facebook Univision has a big presence as compared to other company in the same industry. Univision has 3,347,794 likes so far on their Facebook page. I found they use videos, posts, and pictures to inform and entertain. They inform and entertain about shows, novelas, series, and news. At the same time they interact with people with posts and allow them to comment. Univision likes to communicate in many ways and that’s how they stay engaged with their community. As I look on the page I see total page and new page likes. Company likes from this week to last week of the graph I see a 23.7% decrease in likes. Provided this data I can see that their Facebook is not doing well. Now as I look on LinkedIn for Univision I see more of difference in presence. On their LinkedIn page they specialize in Spanish-language media, radio, digital, marketing services, research. Univision provides more marketing research about Hispanics through articles, news, and statistics. They allow people to comment, like, share, and upload content to engage and inform with consumers. Univision seems more like their informing consumers through
- 2. marketing research than on other social media websites. The most recent article titled, “Antes Muerta Que Lichita Employs a World of Storytelling Techniques.” This article provided that 60% of Univision novella viewers watch with friends family vs. 47% of big 4 network prime time drama viewers. Twitter is the next website they are on sand I follow. I see they have 80.9K tweets, 3,211 followings, 2.21M followers, 1,299 favorites, and 29 lists. These figures are increases each day as I check the Twitter page. Univision’s Twitter page seems similar to the Facebook page with videos, posts, likes, sharing’s, pictures, about shows, novelas, series, and news. I could not find statistics on Univision’s Twitter page like on Facebook. I can see that Univision has a huge presence amongst Hispanic consumers on social media. I have seen on their second website they are specialists on marketing. Univision serves marketers in areas of research and consumer insights, creative services, and management. Univision’s media Q3 report showed me vast information on Univision’s social media presence. Univision’s social media and media presence helping others like direct response advertiser and fortune 500 CPG company. Univision helped these two to understand the Hispanic business opportunity across their product portfolio and Hispanic purchase process. Even though this is true social media was the main channel to reach consumers.