UNLEASHING BUSINESS VALUE WITH IDENTITY
Download as PPTX, PDF0 likes522 views
This document discusses the growing importance of identity relationship management (IRM) for companies. It notes that IRM requires operating at internet scale with many consumers and devices, generating revenue, and having adaptable and dynamic solutions. Survey results show most companies feel their existing identity and access management (IAM) solutions are not well prepared for the needs of IRM. IRM priorities are increasing pressure on projects, which are shifting focus from internal metrics to driving business value and revenue. The document advocates for IRM architectures that can control and enable access for many users and devices while scaling to handle growth.
![10
The definition of success is
shifting
Have you been asked to measure the
revenue impact of your customer-facing
10
IT projects?
Yes,
83%
No, 9%
Don’t
know,
8%
Base: 86 [Those who work on customer-facing IAM projects]
Base: 111 B2C and B2B2C Executives
Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014](https://image.slidesharecdn.com/113-15-emeasummitirmtrackunleashingbusinessvaluewithidentity20141104-141110150614-conversion-gate01/85/UNLEASHING-BUSINESS-VALUE-WITH-IDENTITY-10-320.jpg)
UNLEASHING BUSINESS VALUE WITH IDENTITY
- 1. IAM for the Digital Customer Identity Relationship Management
- 2. 2 Unleashing Business Value with Identity FORGEROCK.COM Eve Maler VP Innovation & Emerging Technology @xmlgrrl #IRMSummit November 4, 2014
- 3. The business pillars of identity relationship management CONSUMERS & THINGS over employees ADAPTABLE over predictable REVENUE over operating expense VELOCITY over process and tools
- 4. The technical pillars of identity relationship management INTERNET SCALE over enterprise scale DYNAMIC over static intelligence BORDERLESS over perimeter MODULAR over monolithic
- 5. Companies are straining against a view of IAM as a tactical IT concern
- 6. 6 IRM deserves its special moniker because it operates at special scale 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014 6 Partner Employee Consumer 0 101 – 1,000 1,001 – 10,000 500,001 – 5,000,000 Base: 111 B2C and B2B2C Executives
- 7. 7 Putting these numbers into perspective FORGEROCK.COM
- 8. 8 Companies are dubious about the IRM preparedness of existing IAM solutions Does your budget for building out external-facing, customer and partner identity and access management include investment in 8 Considering the IAM technology solutions you use internally now, how prepared are these solutions for use in external deployment scenarios? Not at all prepared, 8% Not very prepared, 22% Somewhat prepared, 36% Very prepared, 34% Base: 111 B2C and B2B2C Executives 66% feel less than “very prepared” new IAM software? Yes, 88% N/A 5% Don’t know, No, 5% 2% Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014
- 9. IRM priorities are increasing the pressure on IAM projects
- 10. 10 The definition of success is shifting Have you been asked to measure the revenue impact of your customer-facing 10 IT projects? Yes, 83% No, 9% Don’t know, 8% Base: 86 [Those who work on customer-facing IAM projects] Base: 111 B2C and B2B2C Executives Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014
- 11. 11 Metrics are moving from input to output and from internal to business-focused What types of success metrics govern your IAM-related projects today? 1) On-time and on-budget 2) Regulatory compliance (e.g., PCI, HIPAA, EU Data Protection Directive, etc.) 3) Fraud detection/prevention rates 4) Drive increased revenue 5) Drive customer intelligence What types of success metrics do you anticipate will govern your IAM-related projects three years from now? 1) On-time and on-budget 2) Fraud detection/prevention rates 3) Drive increased revenue 4) Regulatory compliance (e.g., PCI, HIPAA, EU Data Protection Directive, etc.) 5) Drive customer intelligence Base: 111 B2C and B2B2C Executives Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014
- 12. 12 IRM requires the right architecture We’re undergoing a digital transformation. I didn’t think IAM was going to be so important for this, but now I realize it’s valuable to create a targeted architecture and not have to build specialized applications each time. The users will be able to access the same platform, and their access will be controlled by authorization. It’s really an enabler in completely transforming the way we do things. People expect 24/7 access. – Media/advertising FORGEROCK.COM
- 13. 13 Strategic priorities reflect the IRM imperative “Please indicate which of the following are, or will be, strategic IAM priorities for your company.” 28% 25% 19% 21% 20% 22% 25% 24% 21% 31% 39% 36% 32% 37% 35% 27% 41% 21% 48% 32% 36% 43% 46% 40% 33% 33% 40% Driving business value and revenue by extending IAM to customers Consolidating disparate customer IAM systems Using IAM to enable and unify customer access to cloud-based services Managing IAM for multiple types of network-connected devices owned by customers Ensuring IAM systems scale to handle anticipated customer growth Consolidating disparate employee IAM systems Mitigating operational expenses and security risk by extending IAM to employees Using IAM to control and enable employee access to cloud/SaaS services Managing IAM for multiple types of network-connected devices owned by employees Will be a priority in more than a year Will be a priority in the next year Is a current priority Base: 111 B2C and B2B2C Executives IAM IRM Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014
- 14. 14 IAM vs. IRM control enable FORGEROCK.COM
- 15. 15 IAM vs. IRM control enable roles users FORGEROCK.COM
- 16. 16 IAM vs. IRM control enable roles users trap accept FORGEROCK.COM
- 17. 17 Do you share these challenges? How do I roll out new services for any device or “thing”? How do I scale to support hundreds of millions of users and devices? How do I personalize services and reduce risk using real-time context? How do I roll out identity services in weeks, not months or years? FORGEROCK.COM
- 18. 18 Our wonderful track lineup Joni Brennan, Kantara Initiative: Connected Life Andrew Johnston, TELUS: I Am Not My Phone Thomas Bostrøm Jørgensen, Encap: Demo and Analysis of Apple Touch ID for IRM Jean-François Rubon, Gemalto: Securing Online Services in a Mobile First World Robert Lapes, Capgemini: Twelve Diagrams to Save Your Identity Bacon Stein Myrseth, ForgeRock: Cloud Deployment Management with Juju Steve Ferris, ForgeRock: Best Practices panel
- 19. FORGEROCK.COM 19 Thanks! Questions? Enjoy the IRM track! Eve Maler eve.maler@forgerock.com @xmlgrrl #IRMSummit
Editor's Notes
- #2: MODERATOR For reference: Eve’s delivery of roughly this same talk on June 6, 2014: https://www.youtube.com/watch?v=0svAuEFHv_E
- #3: MODERATOR: Introduce Eve
- #4: EVE Image source: https://www.flickr.com/photos/hindrik/8233160444 Model for managing a company’s interactions with current and future customers and “things” using identity as an enabler of mission critical value. Focused on unleashing new business opportunities that drive next generation consumer-facing services and top line revenue. This shift in business emphasis has a direct technical impact on how we think about identity and access management. As a result, CIOs need to take into account the following business-focused pillars when choosing an IRM solution:
- #5: EVE Image source: https://www.flickr.com/photos/hindrik/8233160444 This shift in business emphasis has a direct technical impact on how we think about identity and access management. As a result, CIOs need to take into account the following business-focused pillars when choosing an IRM solution:
- #6: EVE Image source: https://www.flickr.com/photos/10288834@N08/8336358017/ | PROVISIONAL USE – WAITING FOR PERMISSION
- #7: MARK
- #8: EVE Image sources: http://www.businessinsider.com/10000-attend-the-walkers-internet-cat-video-film-festival-2012-8, http://www.nbc12.com/story/25518433/1000-people-pay-respects-at-ur-memorial-for-air-balloon-crash-victims, http://en.wikipedia.org/wiki/List_of_countries_by_population
- #9: MARK
- #10: EVE Image source: https://www.flickr.com/photos/cinetics/8701248037 | BY 2.0
- #11: MARK – digitization in support of increasing top-line revenue
- #12: MARK
- #13: EVE
- #14: MARK+EVE (for commentary) Eve sez: Justifies IRM as a whole new category with different goals, use cases, and objectives – while it might use some of the same technology, it has a different business purpose and metrics
- #15: EVE What do you have to do to manage employees and partners vs. customers and consumers? What do you have to be prepared to scale? How do you have to treat mobile devices? Image sources: http://www.flickr.com/photos/seabamirum/2850890725/, https://www.flickr.com/photos/darwinbell/443924168, Image source: http://blog.marketo.com/2013/10/the-whole-customer-why-you-need-a-360-degree-view.html, https://www.flickr.com/photos/darwinbell/443924168, https://www.flickr.com/photos/april-mo/12852089995, https://www.flickr.com/photos/coloneljohnbritt/11899674974 As more and more people, devices, and “things” are assigned identities across networks, IRM services that are simple, flexible, scalable and designed to quickly verify identities and access privileges, become imperative for any business to safely and efficiently engage with their customers. Today’s solutions must link devices–laptops, phones, touchpads, cars–and new mobile and social apps to a single security platform that works all the time, everywhere, on premises or off in the cloud. This is the standard that customers, citizens, and students expect, and CIOs and their businesses, (as well as governments and universities), must identify vendors that can provide it because these methods of consumer engagement directly drive revenue. Customers might deposit checks from their phone, order a service through a cloud app, or make a purchase from a laptop that recognizes their identity, and shares the right information with the vendor. As consumers look for and expect more ways to engage with businesses, companies are making the shift from the closed, protective world of IAM to the open, evolving, and confidently secure IRM universe. This is because identity and access management tools are a necessity for managing trust relationships with parties inside and outside of a company – relationships that are now tied directly to the business’ top line.
- #16: EVE What do you have to do to manage employees and partners vs. customers and consumers? What do you have to be prepared to scale? How do you have to treat mobile devices? Image sources: http://www.flickr.com/photos/seabamirum/2850890725/, https://www.flickr.com/photos/darwinbell/443924168, Image source: http://blog.marketo.com/2013/10/the-whole-customer-why-you-need-a-360-degree-view.html, https://www.flickr.com/photos/darwinbell/443924168, https://www.flickr.com/photos/april-mo/12852089995, https://www.flickr.com/photos/coloneljohnbritt/11899674974 As more and more people, devices, and “things” are assigned identities across networks, IRM services that are simple, flexible, scalable and designed to quickly verify identities and access privileges, become imperative for any business to safely and efficiently engage with their customers. Today’s solutions must link devices–laptops, phones, touchpads, cars–and new mobile and social apps to a single security platform that works all the time, everywhere, on premises or off in the cloud. This is the standard that customers, citizens, and students expect, and CIOs and their businesses, (as well as governments and universities), must identify vendors that can provide it because these methods of consumer engagement directly drive revenue. Customers might deposit checks from their phone, order a service through a cloud app, or make a purchase from a laptop that recognizes their identity, and shares the right information with the vendor. As consumers look for and expect more ways to engage with businesses, companies are making the shift from the closed, protective world of IAM to the open, evolving, and confidently secure IRM universe. This is because identity and access management tools are a necessity for managing trust relationships with parties inside and outside of a company – relationships that are now tied directly to the business’ top line.
- #17: EVE What do you have to do to manage employees and partners vs. customers and consumers? What do you have to be prepared to scale? How do you have to treat mobile devices? Image sources: http://www.flickr.com/photos/seabamirum/2850890725/, https://www.flickr.com/photos/darwinbell/443924168, Image source: http://blog.marketo.com/2013/10/the-whole-customer-why-you-need-a-360-degree-view.html, https://www.flickr.com/photos/darwinbell/443924168, https://www.flickr.com/photos/april-mo/12852089995, https://www.flickr.com/photos/coloneljohnbritt/11899674974 As more and more people, devices, and “things” are assigned identities across networks, IRM services that are simple, flexible, scalable and designed to quickly verify identities and access privileges, become imperative for any business to safely and efficiently engage with their customers. Today’s solutions must link devices–laptops, phones, touchpads, cars–and new mobile and social apps to a single security platform that works all the time, everywhere, on premises or off in the cloud. This is the standard that customers, citizens, and students expect, and CIOs and their businesses, (as well as governments and universities), must identify vendors that can provide it because these methods of consumer engagement directly drive revenue. Customers might deposit checks from their phone, order a service through a cloud app, or make a purchase from a laptop that recognizes their identity, and shares the right information with the vendor. As consumers look for and expect more ways to engage with businesses, companies are making the shift from the closed, protective world of IAM to the open, evolving, and confidently secure IRM universe. This is because identity and access management tools are a necessity for managing trust relationships with parties inside and outside of a company – relationships that are now tied directly to the business’ top line.
- #18: Image sources: https://www.flickr.com/photos/bilal-kamoon/6835060992, https://www.flickr.com/photos/cicciopizzettaro/4297936934, https://www.flickr.com/photos/horiavarlan/4290549806, https://www.flickr.com/photos/80417459@N00/2471314610