Unleashing the innovative power within your organisation 
5 confessions, 5 C-words 
and a coming book title
5 confessions: 
I broke the law at the age of 15 
I stole ideas when I was an ad agency copywriter 
I lost 3 millions from own savings on a failure 
I get my best ideas when I´m loose and disorganised 
I find it harder to excite colleagues than customers 
– and some related learnings
1985
1985
1985 
I broke the law at the age of 15…. 
but learned to explore gaps, trash 
obstacles and grab opportunities
Let´s see some trashin
Let´s do some trashin
Trend spotting is taking notice of 
changes in the surrounding world 
§ A trend is a change in the world outside the 
organisation 
§ A change that has a direction (cheaper, faster, 
smaller ...) 
§ A trend is visible now – not something you think will 
happen 
§ A trend has a minimum expected duration 
§ A trend has a domain, a validity range 
Computers 
are getting 
cheaper and 
faster
1995 
I stole ideas as ad agency copywriter 
…and saw the value of inspiration 
sharing and idea co-creation! 
199519971998200120022004200520062007200820092010201120122014
In the beginning – keeping up to date
Then came mastering Ctrl C Y
Today: Automated and 
on the fly
Steven Johnson in 
“Where do good ideas come from?” 
“Good ideas want to connect, fuse, recombine. They 
want to reinvent themselves by crossing conceptual 
boarders. They want to complete each other a much 
as they want to compete”!
2005 
I lost 3 millions from own savings on a 
failure…. but managed to live with that 
199419971998200120022004200520062007200820092010201120122014
Shorter lifecycles
No gutts, no glory 
We did not innovate fast enough. 
Stephen Elop, Nokia
2015 
I get most ideas when I´m loose and 
disorganised…although I´m selling 
structured brainstorming sessions! 
199419971998200120022004200520062007200820092010201120122014
The most creative minds are not in a 
conference room 
The best size of a 
brainstorm group 
is one. 
Your morning 
shower is good 
for more than 
washing 
Uncorking the 
muse: Alcohol 
intoxication 
facilitates 
creative 
problem solving 
Take a break and 
do something 
habitual, like going 
for a walk or 
taking a nap
”Creativity is just connecting 
things. When you ask creative 
people how they did 
something, they feel a little 
guilty because they didn't 
really do it, they just saw 
something. It seemed obvious 
to them after a while. That's 
because they were able to 
connect experiences they've 
had and synthesize new 
things”
Unleashing the innovative power within your organisation
2015 
I find it harder to excite colleagues 
than customers…even though they 
are experts on foresight  innovation!! 
199419971998200120022004200520062007200820092010201120122014
The default bias of corporate innovation is 
anti-innovative 
An innovations Viability! 
Time!
The default bias of corporate innovation is 
anti-innovative 
An innovations Viability! 
Time!
Out-of-box ideas measured by in-the-box 
standards
Out-of-box ideas measured by in-the-box 
standards
Make space for two engines
Unleashing the innovative power within your organisation, with 
The 5 C-words 
Challenge 
Canvas 
Crowd 
Culture 
Continue
1. Raise Challenges with focal questions 
§ Begin with questions first rather than driving toward ‘the best 
ideas’ or ‘early solutions’. 
§ Questions are objective; they aren’t owned by any one individual. 
§ Questions help groups collaborate more deeply
A working process that enables, enpowers 
and optimize your innovation capacity
2. Use a cloud Canvas for collaboration 
A tool is needed to capture data and develop ideas, with the following high 
level characteristics: 
1. Easily available – a mobile and web app that all employees (and 
customers, partners) can get to directly 
2. Easy to use – the basics of the tool should be as easy to use as possible 
so that more people embrace it 
3. Allow for tight cross-functional collaboration – most challenges will 
require collaboration of a number of people and the tool must aid that. 
4. Support analytical processing – to digest information, recognize 
patterns, spot trends and relate a diverse set of data 
5. Give feedback and produce reports of key performance indicators - so 
that everyone remaines engaged
Future Strategy work sessions – WS 
format
Unleashing the innovative power within your organisation
Unleashing the innovative power within your organisation
Unleashing the innovative power within your organisation
Analysing at the ease 
of your fingertips
..and in a fun, collaborative way
Guided idea development process 
Guided 
process for 
concept 
development Evaluation of idea/concept 
against given success criteria
Think creatively 
and collaborate on 
what can go wrong 
Watch you teams 
individual and 
average evaluation 
…with elements of interaction!
3. Harness the collective genius of a crowd
Involve your own employees, 
customers, partners, experts 
(or digital agents) ( Let the Crowd capture, share 
and rate wherever they are 
on the cloud application
Somethimes it is smart to start with an 
external crowd 
400 000 engaged consumers in 
the Nordics 
2000 innovators, 
Worldwide
99,9% of all that knows 
something about Lego 
works outside our 
organisation
4. Embrace a company Culture where 
innovation will sprout, not die
Create a behavior that leads to a strong 
innovation Culture 
1. Engage facilitators/trainers – with active support from top management. 
2. Run trainingsessions – a core team can create 
the first spottings, trends or ideas. 
3. Run a kick-off– jam!, follow-up– jam! 
4. Give positive feedback to those that are engaged. 
5. Tips/challenge others to get started – if they have not. 
6. Actively reward right behavior with Cred, badges and awards. 
7. Give an possibility for individual competence development and certification.
5. Continue feeding the loop of innovation
Unleashing the innovative power within your organisation
A book title – and a cover sketch
Skate or Die 
Mngm 
Go to where the fun, 
action and pain is 
Get a canvas for 
captures  co-creations 
Never stop trashin
Thank you! 
trond.bugge@kairosfuture.com 
+46 (0)70391 0202

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Unleashing the innovative power within your organisation

  • 1. Unleashing the innovative power within your organisation 5 confessions, 5 C-words and a coming book title
  • 2. 5 confessions: I broke the law at the age of 15 I stole ideas when I was an ad agency copywriter I lost 3 millions from own savings on a failure I get my best ideas when I´m loose and disorganised I find it harder to excite colleagues than customers – and some related learnings
  • 5. 1985 I broke the law at the age of 15…. but learned to explore gaps, trash obstacles and grab opportunities
  • 6. Let´s see some trashin
  • 7. Let´s do some trashin
  • 8. Trend spotting is taking notice of changes in the surrounding world § A trend is a change in the world outside the organisation § A change that has a direction (cheaper, faster, smaller ...) § A trend is visible now – not something you think will happen § A trend has a minimum expected duration § A trend has a domain, a validity range Computers are getting cheaper and faster
  • 9. 1995 I stole ideas as ad agency copywriter …and saw the value of inspiration sharing and idea co-creation! 199519971998200120022004200520062007200820092010201120122014
  • 10. In the beginning – keeping up to date
  • 12. Today: Automated and on the fly
  • 13. Steven Johnson in “Where do good ideas come from?” “Good ideas want to connect, fuse, recombine. They want to reinvent themselves by crossing conceptual boarders. They want to complete each other a much as they want to compete”!
  • 14. 2005 I lost 3 millions from own savings on a failure…. but managed to live with that 199419971998200120022004200520062007200820092010201120122014
  • 16. No gutts, no glory We did not innovate fast enough. Stephen Elop, Nokia
  • 17. 2015 I get most ideas when I´m loose and disorganised…although I´m selling structured brainstorming sessions! 199419971998200120022004200520062007200820092010201120122014
  • 18. The most creative minds are not in a conference room The best size of a brainstorm group is one. Your morning shower is good for more than washing Uncorking the muse: Alcohol intoxication facilitates creative problem solving Take a break and do something habitual, like going for a walk or taking a nap
  • 19. ”Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things”
  • 21. 2015 I find it harder to excite colleagues than customers…even though they are experts on foresight innovation!! 199419971998200120022004200520062007200820092010201120122014
  • 22. The default bias of corporate innovation is anti-innovative An innovations Viability! Time!
  • 23. The default bias of corporate innovation is anti-innovative An innovations Viability! Time!
  • 24. Out-of-box ideas measured by in-the-box standards
  • 25. Out-of-box ideas measured by in-the-box standards
  • 26. Make space for two engines
  • 27. Unleashing the innovative power within your organisation, with The 5 C-words Challenge Canvas Crowd Culture Continue
  • 28. 1. Raise Challenges with focal questions § Begin with questions first rather than driving toward ‘the best ideas’ or ‘early solutions’. § Questions are objective; they aren’t owned by any one individual. § Questions help groups collaborate more deeply
  • 29. A working process that enables, enpowers and optimize your innovation capacity
  • 30. 2. Use a cloud Canvas for collaboration A tool is needed to capture data and develop ideas, with the following high level characteristics: 1. Easily available – a mobile and web app that all employees (and customers, partners) can get to directly 2. Easy to use – the basics of the tool should be as easy to use as possible so that more people embrace it 3. Allow for tight cross-functional collaboration – most challenges will require collaboration of a number of people and the tool must aid that. 4. Support analytical processing – to digest information, recognize patterns, spot trends and relate a diverse set of data 5. Give feedback and produce reports of key performance indicators - so that everyone remaines engaged
  • 31. Future Strategy work sessions – WS format
  • 35. Analysing at the ease of your fingertips
  • 36. ..and in a fun, collaborative way
  • 37. Guided idea development process Guided process for concept development Evaluation of idea/concept against given success criteria
  • 38. Think creatively and collaborate on what can go wrong Watch you teams individual and average evaluation …with elements of interaction!
  • 39. 3. Harness the collective genius of a crowd
  • 40. Involve your own employees, customers, partners, experts (or digital agents) ( Let the Crowd capture, share and rate wherever they are on the cloud application
  • 41. Somethimes it is smart to start with an external crowd 400 000 engaged consumers in the Nordics 2000 innovators, Worldwide
  • 42. 99,9% of all that knows something about Lego works outside our organisation
  • 43. 4. Embrace a company Culture where innovation will sprout, not die
  • 44. Create a behavior that leads to a strong innovation Culture 1. Engage facilitators/trainers – with active support from top management. 2. Run trainingsessions – a core team can create the first spottings, trends or ideas. 3. Run a kick-off– jam!, follow-up– jam! 4. Give positive feedback to those that are engaged. 5. Tips/challenge others to get started – if they have not. 6. Actively reward right behavior with Cred, badges and awards. 7. Give an possibility for individual competence development and certification.
  • 45. 5. Continue feeding the loop of innovation
  • 47. A book title – and a cover sketch
  • 48. Skate or Die Mngm Go to where the fun, action and pain is Get a canvas for captures co-creations Never stop trashin