SlideShare a Scribd company logo
Growth and
Data-driven
Decision-Making
Tool
CRM
Analytics
CRM Analytics?
A self-service application that enables users to analyze data. You can
explore your data to discover new, unexpected insights.
• Get instant visualizations
• Get business updates.
• Look into the future and take result-driven actions.
• Provides a platform to gather data from
across the channels.
• Perform robust data analyses
• Helps in interpreting insights from
collected customer data.
• Provide valuable insights into sales trends
and patterns.
• Promote data-based strategies.
Importance of CRM Analytics
Key Building Blocks of CRM
Analytics
Data Collection
Social media,
chatboxes, calls,
survey forms, web
behaviour, etc.
Integration of data
from multiple
sources, its
warehousing and
maintenance.
Monitor performance,
predict sales, understand
customers, optimize
operations, and efficient
resource allocation.
Data Integration Data Analysis
Challenges that
businesses face
without CRM
analytics
Messy Data
01
02
03
04
05
Missed Opportunities
No Real-Time Data Accessibility
No Performance Tracking
Low Customer Satisfaction
Advantages of CRM
Analytics
- Customer Insights
- Understanding of Customer behaviour and preference
- Recognizing high-value customer through purchase
patterns
- Customer lifetime value (CLV) analysis
- Improved Customer Engagement
- Personalized marketing and service
- Customer segmentation
- Customer retention and revenue growth
- Personalized customer feedback
CRM Analytics Tools
Salesforce CRM
Microsoft
Dynamics 360
Zoho CRM Pipedrive
www.fexle.com
info@fexle.com
+91 8306730589
CRM ANALYTICS FOR AI-POWERED
PREDICTIONS AND INSIGHTS
Hire a CRM Analytics Implementation Company & drive
measurable outcomes.

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Unlock Data-Driven Decision Making with Salesforce CRM Analytics

  • 2. CRM Analytics? A self-service application that enables users to analyze data. You can explore your data to discover new, unexpected insights. • Get instant visualizations • Get business updates. • Look into the future and take result-driven actions.
  • 3. • Provides a platform to gather data from across the channels. • Perform robust data analyses • Helps in interpreting insights from collected customer data. • Provide valuable insights into sales trends and patterns. • Promote data-based strategies. Importance of CRM Analytics
  • 4. Key Building Blocks of CRM Analytics Data Collection Social media, chatboxes, calls, survey forms, web behaviour, etc. Integration of data from multiple sources, its warehousing and maintenance. Monitor performance, predict sales, understand customers, optimize operations, and efficient resource allocation. Data Integration Data Analysis
  • 5. Challenges that businesses face without CRM analytics Messy Data 01 02 03 04 05 Missed Opportunities No Real-Time Data Accessibility No Performance Tracking Low Customer Satisfaction
  • 6. Advantages of CRM Analytics - Customer Insights - Understanding of Customer behaviour and preference - Recognizing high-value customer through purchase patterns - Customer lifetime value (CLV) analysis - Improved Customer Engagement - Personalized marketing and service - Customer segmentation - Customer retention and revenue growth - Personalized customer feedback
  • 7. CRM Analytics Tools Salesforce CRM Microsoft Dynamics 360 Zoho CRM Pipedrive
  • 8. www.fexle.com info@fexle.com +91 8306730589 CRM ANALYTICS FOR AI-POWERED PREDICTIONS AND INSIGHTS Hire a CRM Analytics Implementation Company & drive measurable outcomes.