Unlocking Design in Nature for Innovation Ecosystems: The ERP Framework
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The document outlines the ERP (Efficiency, Resilience, Prominence) framework for fostering bioinspired sustainable innovation, emphasizing the importance of understanding organizational survivability through these interconnected factors. It discusses strategic design principles inspired by nature, applicable to various fields including product development, supply chain management, and startup strategies. Additionally, it highlights the potential for leveraging generative AI in enhancing creative processes within innovation ecosystems.
Unlocking Design in Nature for Innovation Ecosystems: The ERP Framework
- 1. UNLOCKING NATURE’S DESIGN FOR INNOVATION ECOSYSTEMS: THE ERP FRAMEWORK Tojin T. Eapen, PhD. Principal Consultant – Innomantra & Senior Fellow – Europe ESF Centre, The Conference Board 📧 Eapen@Innomantra.com 🌐 linkedin.com/in/tteapen/
- 2. TOJIN T. EAPEN, PHD • Principal Consultant at Innomantra & Head – Global Innovation Centre (GIC) • Senior Fellow – Europe ESF Centre, The Conference Board • Previously taught at the University of Missouri- Columbia & UNC Kenan-Flagler • 17 years of global professional, consulting, and research experience in innovation management • Consulted and trained at over 30 companies. • Ph.D. from UNC Chapel Hill T. T. EAPEN 2
- 3. BIOINSPIRED STRATEGIC DESIGN (2024) • Published by Routledge/Taylor & Francis LLC. • Co-author: Daniel J. Finkenstadt T. T. EAPEN 3
- 4. UNLOCKING NATURE’S DESIGN 🐝 • Bioinspired Sustainable Innovation • Bioinspiration: The ERP Model • ERP Strategic Survivability Design • ERP Scenarios for Strategic Planning • ERP Sustainable Product Design • Harnessing Generative AI • Discussion T. T. EAPEN 4
- 5. UNLOCKING NATURE’S DESIGN 🐝 • Bioinspired Sustainable Innovation • Bioinspiration: The ERP Model • ERP Strategic Survivability Design • ERP Scenarios for Strategic Planning • ERP Sustainable Product Design • Harnessing Generative AI • Discussion T. T. EAPEN 5
- 6. BIOINSPIRATION FOR SUSTAINABLE INNOVATION • Why is bioinspiration significant for study sustainable innovation? • Solutions that are novel, functional, and sustainable. • Provides insights into the survivability of organizations. • Design of Innovation Ecosystems. • Need for simple analytical frameworks. T. T. EAPEN 6
- 7. UNLOCKING NATURE'S DESIGN 🐝 • Bioinspired Sustainable Innovation • Bioinspiration: The ERP Model • ERP Strategic Survivability Design • ERP Scenarios for Strategic Planning • ERP Sustainable Product Design • Harnessing Generative AI • Discussion T. T. EAPEN 7
- 8. THE ERP MODEL • The ERP Model • Three Survival Concerns – Resources, Forces, Observers • E - Efficiency: Management of Resources • R - Resilience: Management of Forces • P - Prominence: Management of Observers • The Efficiency-Resilience Tradeoff • High and Low Prominence T. T. EAPEN 8
- 9. THE ERP MODEL T. T. EAPEN 9 P E R S
- 10. EFFICIENCY STRATEGIES • Management of Resources. • Cheetahs invest their energy wisely and don't waste it on prolonged chases. • Efficiency Strategies: Resting, Reduction, Refining, Regularization T. T. EAPEN 10
- 11. EFFICIENCY STRATEGIES • Hibernation, Torpor, Brumation, Diapause (Resting) • During economic downturns or slow periods, it's crucial to cut unnecessary expenses, reduce waste, and optimize resource allocation. • Verdon, J. (2023, September 27). Toy Makers Are Counting On The Holiday Season To Save A Down Year. Forbes. https://www.forbes.com/sites/joanverdon/2023/09/27/toy- makers-are-counting-on-the-holiday-season-to-save-a-down- year/?sh=50d4b368a13f T. T. EAPEN 11
- 12. RESILIENCE STRATEGIES • Management of Forces • Beavers continuously maintain and repair their dams to adapt to changing environmental conditions. • Resilience Strategies: Reinforcement, Reservoir, Replacement, Repair, and Regularization T. T. EAPEN 12
- 13. RESILIENCE STRATEGIES • Cash reserves (Reservoir) • Apple maintains significant cash reserves that serve as a financial reservoir. • These reserves allow the company to weather economic downturns, invest in research and development, and seize opportunities without being overly dependent on external financing. • Krantz, M. (2023, September 19). 13 Firms Hoard $1 Trillion In Cash (We’re Looking At You Big Tech). Investor’s Business Daily. https://www.investors.com/etfs-and-funds/sectors/sp500- companies-stockpile-1-trillion-cash-investors-want-it T. T. EAPEN 13
- 14. PROMINENCE STRATEGIES • Management of Observers. • Observers may be friendly or antagonistic. • Managing the need for high and low prominence. • Butterflies employ prominence strategies for both attraction and concealment. • Prominence Strategies include Camouflage, Nocturnality, Line-of-sight modification, Thanatosis, Startle displays, Aposematism, Protean behavior, Distraction, Schooling and Refuging. T. T. EAPEN 14
- 15. PROMINENCE MANAGEMENT • How to balance high prominence towards mates with low prominence towards predators? • Seasonal Strategy of the Mandarin Duck • Bilateral Signaling by Octopuses • Blocking strategies at water holes • Intraspecific alarm signals • Lessons for organizations T. T. EAPEN 15
- 16. STARTUP STRATEGIES • Nature of growth: Lessons from nature. • Balancing between Efficiency, Resilience, and Prominence • Example: How to manage prominence in startups? • High prominence: Customers, Investors, Employees • Low prominence: Competitors, Regulators • Source: Finkenstadt & Eapen (2024) T. T. EAPEN 16
- 17. KEY THESIS • “The effect of any action on survivability cannot be understood by merely looking at its impact on one of the three ERP factors, efficiency, resilience or prominence that it seeks to modify, but requires looking at indirect effects mediated by the other two factors.” T. T. EAPEN 17
- 18. THE SQUIRREL’S TRILEMMA • Balance Efficiency, Resilience, and Prominence. • Efficiency: Resources (Nuts, Energy) • Resilience: Forces (Weather, Wind) • Prominence: Observers (Predators, Rivals, Mate) • It must gather as many nuts as possible to survive the cold months. It must balance this need with the risks posed by predators and competitors. • Source: Finkenstadt and Eapen (2024) T. T. EAPEN 18
- 19. UNLOCKING NATURE'S DESIGN 🐝 • Bioinspired Sustainable Innovation • Harnessing Generative AI • Bioinspiration: The ERP Model • ERP Strategic Survivability Design • ERP Scenarios for Strategic Planning • ERP Sustainable Product Design • Discussion T. T. EAPEN 19
- 20. SURVIVABILITY DESIGN • The Science of Survivability Design • Survivability and Sustainable Innovation • Eapen, T., & Finkenstadt, D. J. (2023). Survivability Design in Hostile Environments: Lessons from Squids, Ships, Startups, and Supply Chains. Strategic Design Research Journal, 15(03), 307- 317. https://doi.org/10.4013/sdrj.2022.153.07 T. T. EAPEN 20
- 21. MILITARY CRAFTS • Military aircraft and naval vessels operate in hostile environments and are required to balance ERP factors. • Efficiency of fuel and personnel. • Resilience against extreme weather conditions. • Prominence relative to friendly and enemy observers. • Robert E. Ball on Survivability Design T. T. EAPEN 21
- 22. SUPPLY CHAINS • Strategic supply chains have to balance Efficiency, Resilience, and Prominence in the face of survivability threats. • Strategic supply chains aim to maximize efficiency by carefully allocating resources and minimizing waste. • Resilience is also achieved by building redundancy into the supply chain. • The Nature of Supply Chain Survivability (Research study in progress) T. T. EAPEN 22
- 23. UNLOCKING NATURE'S DESIGN 🐝 • Bioinspired Sustainable Innovation • Harnessing Generative AI • Bioinspiration: The ERP Model • ERP Strategic Survivability Design • ERP Scenarios for Strategic Planning • ERP Sustainable Product Design • Discussion T. T. EAPEN 23
- 24. ERP SCENARIOS • Scenario Planning using ERP Model • Identify Key Resources, Forces, Observers • Resources: Human, Financial, Knowledge etc. • Forces: PESTLE Factors • Observers: Competitors, Rivals, Customers, Partners • Scenario Planning using ERP framework (Research study in progress) T. T. EAPEN 24
- 25. UNLOCKING NATURE'S DESIGN 🐝 • Bioinspired Sustainable Innovation • Harnessing Generative AI • Bioinspiration: The ERP Model • ERP Strategic Survivability Design • ERP Scenarios for Strategic Planning • ERP Sustainable Product Design • Discussion T. T. EAPEN 25
- 26. RESPONSIVE DESIGN • Responsive behaviors in nature encompass a wide range of adaptations, including thermoregulation, self-assembly, self-cleaning, and more. • Study of responsive behaviors in living organisms can lead to innovative, functional, and sustainable products. • Help balance internal and external responsibilities in product development. • Structured Product Ideation for Responsive Design (Research study in progress) T. T. EAPEN 26
- 27. BIOINSPIRED EFFICIENCY DESIGN • Eiji Nakatsu, a Japan Railways Group engineer, worked on reducing noise in the development of the Shinkansen bullet train taking inspiration from the Kingfisher's beak. • This project illustrates bioinspired efficiency design • E-Inspiration: Algae, Arctic Fox, Arctic Tern, African Wild Dog, Bighorn Sheep, Capybara, Cactus, Cheetah, Chimpanzee, Dolphin, Echidna, Fungi, Giant Anteater, Gray Wolf, Honeybee, Humpback Whale, Hummingbird, Kangaroo, Kangaroo Rat, Koala, Lichen, Mule Deer, Ostrich, Peregrine Falcon T. T. EAPEN 27
- 28. BIOINSPIRED RESILIENCE DESIGN • Hippos produce "red sweat" from skin glands, serving as a moisturizer, water repellent, and antibiotic. • This bioinspiration has influenced the creation of sunscreens, highlighting resilience design in innovation. • R-Inspiration: Acacia Tree, African Elephant, Axolotl, Baobab Tree, Bison, Camels, Camphor Tree, Coral, Crocodile, Eucalyptus Tree, Gila Monster, Giant Clam, Honey Badger, Humpback Whale, Komodo Dragon, Mangrove Tree, Narwhal, Octopus, Pine Tree, Polar Bear, Saguaro Cactus, Sagebrush T. T. EAPEN 28
- 29. BIOINSPIRED PROMINENCE DESIGN • Cephalopod-inspired color-changing systems mimic the color-changing abilities of creatures like octopuses and cuttlefish. • It exemplifies prominence design, where bioinspired concepts drive the development of novel designs that engage the attention of customers. • P-Inspiration: Anglerfish, Blue Jay, Butterflies, Cephalopods, Chameleons, Cuttlefish, Electric Eel, Fireflies, Flamingos, Giraffe, Golden Pheasant, Gorilla, Jellyfish, Lion, Mandarin Duck, Mandarin Fish, Monarch Butterfly, Peacocks, Poison Dart Frogs, Rainbow Lorikeet, Regal Tang T. T. EAPEN 29
- 30. UNLOCKING NATURE'S DESIGN 🐝 • Bioinspired Sustainable Innovation • Bioinspiration: The ERP Model • ERP Strategic Survivability Design • ERP Scenarios for Strategic Planning • ERP Sustainable Product Design • Harnessing Generative AI • Discussion T. T. EAPEN 30
- 31. HOW GENERATIVE AI CAN AUGMENT HUMAN CREATIVITY • by Tojin T. Eapen, Daniel J. Finkenstadt, Josh Folk, and Lokesh Venkataswamy • HBR Magazine July/August 2023. • Estimated 10+ Million views. • Published in HBR global editions in Korea, Japan, Italy, Turkey, China, and Germany. 31 T. T. EAPEN
- 32. T. T. EAPEN 32
- 33. UNLOCKING NATURE'S DESIGN 🐝 • Bioinspired Sustainable Innovation • Bioinspiration: The ERP Model • ERP Strategic Survivability Design • ERP Scenarios for Strategic Planning • ERP Sustainable Product Design • Harnessing Generative AI • Discussion T. T. EAPEN 33
- 34. UNLOCKING DESIGN IN NATURE: THE NEXT FRONTIER Tojin T. Eapen, PhD. Principal Consultant – Innomantra & Senior Fellow – Europe ESF Centre, The Conference Board 📧 Eapen@Innomantra.com 🌐 linkedin.com/in/tteapen/