Unlocking Digital Success with FlowChang
- 1. Academy Achieve Digital Marketing Mastery DIGITAL MARKETING COURSE BE BEGINNER TO ADVANCE MARKETER Reputed Digital Marketing Training Course for Professional, Entrepreneur, College Students & Jobseekers +91-7877977464, +91-6378 277 791 www.flowchangeracademy.com
- 2. www.flowchangeracademy.com Why Build a Career in Digital Marketing? Huge Demand For Digital Marketers Digital marketers are necessary for the growth of every startup, Small and Medium Business (SMB), and major organization. 10+ Career Paths and Job Roles You have the option to work in a variety of industries with more than 10 designations and profiles as a digital marketer. 5.5 Lakh Per Annum Average Salary In India, digital marketers in all industries make an average of INR 5.5 LPA. The pay rises with experience. Start Your Own Business Or Grow Existing One Elevate your venture through strategic digital marketing. Drive growth, expand reach, and engage customers for your business's success. Great Growth Prospects And Promising Career Every startup, small and medium business (SMB), and large enterprise needs digital marketers for growth. Easy to Learn Practice, and Earn Digital marketing doesn’t require technical knowledge. You can learn it easily, practice, and monetize your skills.
- 3. www.flowchangeracademy.com Who Should Learn Digital Marketing? This Advanced Digital Marketing Course is for you if you are: College Student Learn in-demand Digital Marketing skills to start defining your career while still in Education. Graduate It's time for you to advance your skills, get ready for a promising future, and launch a digital marketing profession. College Dropout/Job Seeker/Housewife Uncertain of your preferred profession? a lack of work? Learn digital marketing with us to land your first job right away. Freelancer Digital marketing is currently the most lucrative talent for freelancers, whether you are already one or aspire to be. Marketing/Sales Professional Today, Digital Marketing expertise is essential for substantial income and growth in sales and marketing. Business Owner Implementing strategic digital marketing techniques accelerates your company’s growth. Looking to Switch Career Unhappy with your job? Switch to digital marketing, a rewarding career choice.
- 4. www.flowchangeracademy.com A Brief About Flowchanger Academy FlowChanger Academy is a prominent digital marketing agency and training institute based in Sri Ganganagar. Since its inception in 2020, FlowChanger has been at the forefront of providing comprehensive training in the field of digital marketing, empowering students with cutting-edge skills and knowledge to excel in the dynamic digital landscape. With a strong commitment to excellence, the academy has successfully trained over 5,000 students, creating a pool of proficient digital marketers. One of FlowChanger Academy's core strengths is its expert team of trainers, who possess deep expertise in various technological fields. Their wealth of knowledge and industry experience enables them to deliver high-quality education, helping students acquire new skills and stay abreast of the latest industry trends. Recognizing the value of practical experience, FlowChanger Academy has also provided valuable internship opportunities to numerous candidates. Through these internships, aspiring digital marketers gain hands-on experience and exposure to real-world scenarios, preparing them to tackle the challenges of the digital marketing landscape with confidence. In conclusion, FlowChanger Academy stands as a leading digital marketing agency and training institute, playing a vital role in shaping the future of digital marketers. With its focus on excellence, practical learning, and expert guidance, the academy continues to empower students and professionals alike, propelling them towards high-paying career opportunities in the ever-evolving world of digital marketing.
- 5. www.flowchangeracademy.com Over The Last 4 Years Our Flourishing Journey Pardeep Verma a Digital Marketer laid the Foundation of Flowchanger in Sri Ganganagar as a Digital Marketing Company. Worked on 200+ Projects. Expanded to Include Training Division Introduced Class Room based SMM and Facebook AD for Students. Expanded the Service Portfolio with WordPress, and SEO. Launched Classroom Training on Youtube Marketing and Blogging. There was High Demand for More Courses. That’s when we Introduced Training for Digital Marketing. 2020 2021 2022 2023
- 7. www.flowchangeracademy.com Trusted by Learners Many students in India prefer us above all others. Learners are interested in our support system and training quality. Expert Trainers You will learn digital marketing from knowledgeable instructors with at least ten years of expertise. We constantly guarantee top-notch instruction. Hands-On Live Projects You'll use business accounts, legitimate websites (no dummy ones), all the standard digital marketing techniques, and premium tools. Free Access to Premium Resources You will have access to several premium tools and resources for SEO, SMM, ads, blogging, and more during the program. Online & Offline Batches Joining our live training sessions will allow you to advance your skills from anywhere. Additionally, we offer digitalized and rigorous classroom instruction in Sri Ganganagar. Industry-Recognized Certification Your completion certificate is accepted both domestically and abroad. You may easily share it, include it on your résumé, and look into fantastic chances. One to One Consulting Personalized guidance at our Digital Marketing Academy. Gain insights, skills, and strategies through tailored one-on-one consulting for ultimate success. Completely Practical-Oriented Developing a skill like digital marketing takes a lot of work. With frequent assignments, tests, and projects, we provide 100% practical training for that. Most Comprehensive Curriculum Ever India's most comprehensive curriculum, covering all breadths and depths in detail and practically, is included in the Flowchanger Academy digital marketing course. Guaranteed Job Assistance After you complete the course, we help you with resume writing and job interviews. The next step is scheduling your interviews with reputable employers to help you acquire the job quickly.
- 8. www.flowchangeracademy.com Pardeep started off his career as a blogger after that worked in a social media marketing agency as a Social Media Executive for one year, to be an Social Media Executive for another year ending up to be the Senior Social Media Executive leaving a strongprint and elite taste on their position for a third year. He then worked as a freelance for few months, then he established "FLOWCHANGER A CREATIVE AGENCY” with a clear vision of providing premium digital marketing solutions.On this way I started a digital marketing academy. PRADEEP VERMA MEET OUR FOUNDER
- 9. www.flowchangeracademy.com Course Schedule » 3 Months » or 200-220 Hours » For Batches availability get in touch with us at Flowchangeracademy.com | Flowchangeracademy@gmail.com Theory SLIDES/ WHITEBOARD 01 02 03 04 Practicles Live /Demo Project Q & A Session GD/1:1 Case Studies Examples
- 10. www.flowchangeracademy.com Our Courses Include Digital Marketing Introduction Search Engine Optimization Digital Marketing Vs. Traditional Marketing Website Planning Process Social Media Marketing Google Analytics Google Adwords & Online Display Advertising Content Marketing Blogging to Make Money Video Editing Graphic Designing Sales
- 11. www.flowchangeracademy.com Digital Marketing Introduction » What is marketing? » What is Digital Marketing? » Understanding Marketing Process » Understanding Digital Marketing Process » Increasing Visibility, What is visibility?,Types of visibility, Examples of visibility » Visitors Engagement, What is engagement?, Why it is important Examples of engagement » Bringing Targeted Traffic » Inbound and outbound marketing » Converting Traffic into Leads, Types of Conversion, Understanding Conversion Process » Tools Needed Digital Marketing Vs. Traditional Marketing » What's the difference between digital marketing and traditional marketing, and why does it matter? » Benefits of Traditional Marketing » The Downside to Traditional Marketing » Benefits of Digital Marketing » Why Digital Marketing Wins Over traditional Marketing ? » Tools of Digital Marketing » How We Use Both Digital & Traditional Marketing
- 12. www.flowchangeracademy.com Graphic Designing » Introduction to canva » Introduction to dashboard » How to use of tools. » Design templates in canva » Use soft text » Premium photos,videos andelements » Magicresize, background remover » Premium animations, brand kits, contentplanner » Text effects » Youtube channel art Canva » Introduction of Photoshop » About Photoshop, Photoshop Features » Key Board practice shortcut keys & commands » Editing Photo in camera raw » Opening and Importing images, Creating » Rectangular Marquee Tool & Elliptical marquee tool & single row marquee tool ,single column marquee tool Photoshop » Crop tool, slice tool, slice select tool, eyedropper tool, color sampler tool, ruler tool, note tool, count tool » Spot healing brush tool, healing brush tool, patch tool, red eye tool, brush tool, pencil tool, color replacement tool, mixer brush tool » Clone stamp tool, pattern tool, history brush tool, art history tool » Eraser tool, background eraser tool magic eraser, gradient tool paint bucket tool » Pen tool, freeform pen tool, add anchor point tool, delete anchor point tool, convert to point tool, horizontal type tool, vertical type tool, horizontal type mask tool, vertical type mask tool » Path selection tool, direct selection tool, custom shape tools, hand tool, zoom tool » Blur tool, sharpen tool, smudge tool, dodge tool, burn tool, sponge tool » About color information, Color Modes, Bitmap,RGB,CMYK, Grayscale » Create Droplet & Conditional Mode Change, Fit Image
- 13. www.flowchangeracademy.com » About Copy Merged, Paste in to, Clear, Fill, Stroke,clipboard contents » Define Brush Preset , Define Pattern, Define fill a layer or selection » Free Transform, Scale, Rotate, Distort, Skew, Content-Aware Scale, Perspective » Auto Blend Layers, Auto Align layers, RGB or grayscale images » Gradient Map Photo Filter Shadow/Highlight Invert, Equalize » Layer Mask, Vector Mask Merge Layers, Flatten all layers Matting · layer mask that shows or hides part » Color Range, Grow, Similar Blur Filters ,Selection to display the selected ,image with background Draw a small selection
- 14. www.flowchangeracademy.com » Overview of After Effects interface » Applying and adjusting visual effects » Adding and formatting text layers » Creating motion graphics elements » Shooting and preparing footage for green screen » Advanced masking techniques » Understanding color spaces and correction tools » Tracking objects and adding graphics » Setting up render settings and output formats » Applying the learned techniques to a complete project Adobe After Effects » Basic Editing Techniques » Essential Editing Tools » Working with Transitions » Audio Editing and Mixing » Adding Effects and Titles » Color Correction and Grading » Working with Graphics and Motion Graphics » Advanced Editing Techniques » Exporting and Publishing Video Editing » Introduction to Canva Video Editing » Understanding the Canva Video Editor Interface » Importing and Managing Media Assets » Basic Video Editing Techniques » Enhancing Videos with Visual Effects and Filters » Incorporating Text and Titles in Videos » Adding Audio and Music to Videos » Advanced Video Editing Techniques » Exporting and Sharing Your Edited Videos » Tips and Tricks for Efficient Video Editing » Introduction to Canva Video Editing » Understanding the Canva Video Editor Interface » Importing and Managing Media Assets » Adding Text and Titles, Audio and Music to Videos » Tips and Tricks for Efficient Video Editing » Exporting and Sharing Your Edited Videos Canva » Introduction to Adobe Premiere Pro » Interface and Workspace » Importing and Organizing Footage Adobe Premiere Pro
- 15. www.flowchangeracademy.com Website Planning Process » What is CMS and WordPress? » Server Installation (XAMPP Installation) » Install WordPress on Localhost » Dashboard Summary in WordPress » Install Theme in WordPress on Localhost Introduction to WordPress » How to create WordPress pages? » How to create a menu in WordPress? » Create a subpage in WordPress » Enable/disable option on WP page » How to publish a post on WordPress? » How to create categories and add them to the menu? » Adding Child Category in WordPress » Set Posts Limit Per Page In WordPress » Post Excerpt in WordPress » How to set any page as a Homepage in WordPress? » Blog page setup » Approve, Edit, or Delete Comments in WordPress Post » How to Create a Custom Menu in WordPress? WordPress Pages, Posts, and Menu » Change permalinks in WordPress » Different types of WordPress widgets » Use Calendar widget » Use Category widget » Recent post widget » Change Logo & Website Title » Create Footer Section using the widget » RSS Feeds widget Setup Permalinks, Widgets, Site Logo
- 16. www.flowchangeracademy.com » Add Visitor Counter » Add Image Gallery in WordPress (FooGallery Image Gallery Plugin) » How to Schedule WordPress Posts? » Organize WordPress Media Library » Use Simple Meta Slider in WordPress » Simple Meta Theme Option » Carousel slider in WordPress » Create a Mobile Responsive Menu » Hide Default Theme Mobile Menu in WordPress » Password Protect Page or Post in WordPress » Increase the WordPress Maximum Upload File Size » Duplicate Post in WordPress » Create a Slider in WordPress (Using Smart Slider Plugin) » Add Buttons & Headings in Slideshow » Block Editor to Classic Editor » Recent Posts with Thumbnails » Custom Post Order in WordPress Most Useful WordPress Plugins » Add Contact Form 7 in WordPress » Setup WP SMTP in WordPress with Contact Form 7 on Localhost Contact Form 7, Mail Configuration, and SMTP » Add Radio Button in Contact Form 7 » Add CheckBox in Contact Form 7 » Add Select box or Dropdown List in Contact Form 7 » Add Quiz Option in Contact Form 7 » Add File Attachment in Contact Form 7 » Add a Date Picker Option in Contact Form 7 » Display Contact Form 7 » Redirection of Contact form 7 to a Thank You Page » Pop Up Message for Contact Form 7 » Add Google Recaptcha to Contact form 7 » Add WP Date picker » Add Google Translate in WordPress » Add Google Maps in WordPress » Change or remove the Footer copyright text » Embed PDF on Your WordPress Website » Easily Hide Widget Title in WordPress » Change the Text Colour in WordPress » Change the Font Size in WordPress » Add Tables in WordPress Without Plugin » Add Tables Using TablePress Plugin in WordPress » Open External Links in a New Tab » Add YouTube Video to WordPress Translate, WP Forms, and Other Plugins
- 17. www.flowchangeracademy.com » Add Video gallery in WordPress » Add Google Fonts in WordPress » Add WhatsApp Chat to WordPress Website » Embed Twiter Tweets on WordPress Website » Add Facebook Comments on WordPress » Add Bing Map in WordPress » Add Privacy Policy in Footer Section » Disable Right Click On WordPress Website » Create Contact Form Using WP Forms Plugin » Redirection of WP Forms to Thank You Page » Add Call Now Button on WordPress » Create Users & Roles in WordPress » Change Password in WordPress Dashboard » Reset a WordPress Password using phpMyAdmin » Create User Management System On WordPress Website WordPress User Roles » Create Column Layouts With Elementor » Edit Text Editor in WordPress with Elementor » Add Text Heading with Elementor » Add Image and Video With Elementor » Add MAP with Elementor Elementor Page Builder Plugin » Adding Buttons With Elementor » Adding Dividers » Adding Image Box » Adding Spacebar » Adding Tab designs » Adding Spacer » Adding Icons and Icon box » Adding Toggles » Adding Accordion » Adding Start Rating » Adding Social Icons » Adding Image Carousel and Slider » Adding Progress Bar » Adding Number Counters » What is WooCommerce? » Install and Setup Woocommerce Plugin » Install WooCommerce Storefront Theme » Set Default Woocommerce Page » Create a Basic Page » WooCommerce Settings » Create First Product in WooCommerce WooCommerce Plugin for Creating eCommerce Sites
- 18. www.flowchangeracademy.com » Create Product Categories and Add Product Category to Menu » Filter Option on Product Page » Setting up the Taxes in WooCommerce » Shipping Option in WooCommerce » Create Coupons with WooCommerce » Add Variable Product In WooCommerce (Different Prices & Images) » WooCommerce Cart Page on a WordPress Site » WooCommerce Checkout Page » Add Cash on Delivery Payment Method in WooCommerce » Add RazorPay Payment Gateway in WooCommerce » Add Portfolio Section in WordPress » Add Pro Gallery in WordPress » Add Pro Slider in WordPress » Add Animated heading » Add Post list in WordPress » Add Testimonial slider » Flip Box in WordPress » Add Call to Action Block » Add Countdown Block Elementor Pro » Add Media Carousel » Add Price List in WordPress » Add Price Table in WordPress » Add Template in WordPress » Add Section in WordPress » Add Forms in WordPress o » Add Reviews » Add Facebook Page » Add WooCommerce Product List » What is Domain Name and Web Hosting? » How to Buy a Domain name and Web Hosting? » How to Upload WordPress Website from Localhost to Live Server? Domain Name, Web Hosting, Making Website Live » What is Yoast SEO? » How to set up the Yoast SEO plugin? Yoast SEO Plugin
- 19. www.flowchangeracademy.com » How to create a blogging website? » How to build a one-page WordPress website? » How to create a landing page? » How to design an Education website on WordPress? » How to design a Travel website on WordPress? » How to create an eCommerce Website on WordPress? WordPress Projects (Practical)
- 20. www.flowchangeracademy.com Lead Generation For Business » Understanding lead generation for business » Why lead generation is important? » Understanding landing pages » Understanding thank-you page » Landing page vs website » Best practices to create a landing page » Best practices to create a thank-you page » Practical exercise-creating a landing page » Types of landing pages » Reviewing landing pages created by trainees » What is A/B testing? » How to do A/B testing » Selecting landing pages after A/B testing » Converting leads into sales » Creating lead nurturing strategy » Understanding lead funnel » Steps in leads nurturing Search Engine Optimization » What is SEO? » Introduction to SERP » What are search engines? » How search engines work » Major functions of a search engine » What are keywords? » Different types of keywords » Google keyword planner tool » Keywords research process » Understanding keywords mix » Long Tail Keywords » Google Search Tips & Hacks Understand Search Engines & Google Google Search Console + Analytics » Basic of Google Search Console » How to Set Up Google Search Console » Understanding Indexing » Understanding Experience » Basics of Google Analytics » How to Set Up Google Analytics? » Understanding Website Analytics
- 21. www.flowchangeracademy.com » Anchor Text, Link Title » Internal linking, External linking » Robots.txt file use and creation » HTML Sitemap creation » XML Site Map Creation » Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool, Google Search Console, Bing Webmaster Tool) On-Page SEO » Keyword Research with Google Keyword Planner. » What is the difference between » keywords stuffing & KW placement » How to Select a Domain Name? » Page Naming {URL Structuring} and Folder Naming » Image Naming, Image Title and ALT Tags Creation » What are Meta Tags, Description. » Robots, Keywords, Author » Redirection Tags » Headings Tags {H1 to H6} » What is Content Writing? » SEO Friendly Content Writing » keywords in content » Reports in Google Analytics » Users/Access in Google Analytics » Google Analytics for SEO » Important Metrics in Google Analytics » Ecommerce Tracking » Analytics Report Creation » Filter Creation » Understanding Attribution » Alternatives to Google Analytics Google Tag Manager » What is Google Tag Manager? » Setting up Google Tag Manager Sniffers? » Why Integrate GA and GTM? » Components of Tag Manager » Tags, Triggers, and Variables » Setting up First Tracking » Tracking Videos » Tracking Links » Tracking Visible Elements » Tracking Scrolls » e-Commerce Events Tracking With GTM » Facebook Pixel + GTM » Facebook Events Tracking With GTM
- 22. www.flowchangeracademy.com Blogging & Freelancing » Picking the blog topic » Select the blogging platform » Pick a domain name & hosting for your blog » Write your first blog post » Share your writeup with the world » Monetize your blog » Drive Traffic to Blog » Resources & Tools » Classifieds posting » Forum Posting » Business Listing » Social Bookmarking » Social Networking » RSS Feeds » Do’s and Dont’s of link building » Easy link acquisition techniques » Domain Authority & How to Increase Off-Page SEO » What is OFF-Page Optimization? » What are Backlinks? » Why Backlinks are Important? » How to Get Backlinks? » Difference Between Do-Follow and No-Follow Backlinks » What is Google Page Rank? » How to Increase Page Rank? » Search Engine Submissions » Directory Submissions » Article Writing and submissions » Press Release writing and submissions » Blog Posting and comment writing
- 23. www.flowchangeracademy.com » Facebook Marketing » Basics of Facebook Ads » Working of Facebook Ads » Types of Facebook Ads » Objectives of Facebook Ads » Audience and Targeting Optimization » Placement Options in Facebook ads » Ad copies and Copywriting » Landing Page Optimization for Relevancy » Buyer Persona » Understanding Advanced Facebook Pixel » Facebook Analytics » A/B Testing » Tracking Options » Spying Competitors » Facebook Ads for Affiliate Marketing » Running All Objective Ads » Running Video Ads Social Media Marketing » Running Dynamic Ads » Strategies for Facebook Ads » Retargeting and Remarketing Ads » Lead Generation & Funnels » Reporting for Facebook Ads » Facebook Messenger Marketing » Facebook Scaling Models and Strategies » How to Get Clients for Facebook Ads? » Different Facebook Marketing Tools LinkedIn Marketing Instagram Marketing Twitter Marketing Quora Marketing Pinterest Marketing
- 24. www.flowchangeracademy.com » Competitor-oriented Ad Campaigns » Strategies for Ad Campaigns » Shopping Campaigns » Scripts & Tracking » Introduction to Google Ads » How does Google Ads Work? » Different Types of Google Ads » Importance of Landing Pages » Understanding Search Ads » Search Ad Creation, Optimization, & Reporting » Understanding Display Ads » Display Ad Creation, Optimization, Reporting » Understanding Remarketing Ads » YouTube Ads » Running App Install Ads » All Settings in Google Ads » Call Only Ads » All types of Audiences in Google Ads » Optimizing Different Google Ads » Conversion-based Campaigns » & Optimization » Tools Related to Google Ads Google Ads Mastery » Introduction » Sales Methods & Strategies » Customer Behaviour and Psychology » Product Knowledge » Prospecting and generating leads » Relationship Building and Management » Skills in Negotiation » Closing Methods » Technology and Sales Tools » Managing Rejections and Challenges » Goal Setting and Time Management Sales
- 25. www.flowchangeracademy.com » Role and Working of YouTube » Analytics of Top YouTube Channels » Understanding YouTube Algorithm » YouTube Ranking Factors » Setting Up YouTube Channel » Growing YouTube Channel Organically » YouTube Earning Opportunities » YouTube Channel Monetization » YouTube Funnels » Tools to Use for Channel Growth » Working on Real Projects » Essentials for Recording Videos » Editing Voiceovers Using Right Tools » Editing Videos Using Right Tools » Uploading a Demo Video & Optimizing It » Checklist for YouTube Videos » Power of YouTube Live YouTube Marketing » Introduction to SMO » Social Platforms & Supported Content » Content Strategies According to Platform » Power of Organic Reach » Facebook Page/Profile optimization » Lead Generation Organically » Using Chatbots for SMO » Tools for SMO & Post Scheduling » Creating Social Media Calendar » Client/Agency for Social Media » Tools for Social Content Creation » Algorithms of Social Media Platforms » Rule of Consistency on Social Media » Tools for Content Ideas » Social Media Best Practices » SMO Report Creation Social Media Optimization (SMO) » Earning as a Freelancer » Top Freelancing Platforms » Building Freelancing Profile » Live Walkthrough: How to Win Projects? » How to Set Pricing for Your Services? National & International Freelancing
- 26. www.flowchangeracademy.com Journey of Academy to Agency Pankaj Thanks to the comprehensive training at the Flowchanger Academy, I excelled in digital marketing and now thrive as a skilled video editor within the same organization. Chetan Grateful to the FlowchangerAcademy for shaping me into an adept ads manager. I owe my success and placement to their exceptional training. Abhishek Flowchanger Academy empowered me with top-notch skills. Now, as a social media manager at the same academy, I turn learning into impactful results. Ravi Flowchanger Academy not only honed my digital skills but also opened doors to a creative journey. Now, I design success within the same inspiring academy.
- 27. www.flowchangeracademy.com Industry-Recognized Certification Internships for Experience Job Assistance for Faster Hiring Live Online and Classroom Training Certificate This is to Certify that has Completed "Advanced Certification in _______________ ______________ " held from ________ to _________ through Flowchanger Digital Marketing Academy. Mr. Pradeep Verma (Founder & CEO) Address: 1st Floor, Maggie Corner, Opposite Bihani Children Academy, Sri Ganganagar (335001), Rajasthan Since 2020 Reg. No. UDYAM-RJ-15-0030395
- 28. www.flowchangeracademy.com Academy Achieve Digital Marketing Mastery +91-7877977464, +91-6378 277 791 www.flowchangeracademy.com flowchangeracademy@gmail.com Contact us Join Us