Unsubscribe Preference Centers
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The document discusses unsubscribe preference centers and reasons why recipients choose to opt out of emails, including the frequency and relevance of content. It highlights the effectiveness of offering alternatives to unsubscribing, such as frequency caps and demographic preferences, while noting challenges like email confusion. Key options from various companies like Kraft and Staples are mentioned, alongside contact information for further inquiries.
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Unsubscribe Preference Centers
- 2. Why Recipients Opt Out Too Frequent
- 4. Also, lack of email address change functionalityAlternatives to Unsubscribing
- 5. Promote Alternatives In the Email50% of one company’s subscribers presented with alternatives to unsubscribing stay!
- 6. Good, but requires thinking – “no more than…”
- 7. Clear & Simple + Flexibility for SenderFrequency caps can impact:Trigger- and behavior-based emails
- 8. Surveys
- 10. Great options, but multiple emails confusing
- 11. Old Navy – Demographic Preferences
- 12. Crutchfield – Product Type + Location
- 16. RSS & Catalog Options
- 19. Multiple Lists
- 22. 3 Key Options
- 23. Kraft
- 24. Staples – Really Good, But Not PerfectMissing: Frequency Option
- 25. RSS or catalog option
- 26. Contact info.Q & A / Reminders & ContactsLoren McDonaldlmcdonald@silverpop.comTwitter: @LorenMcDonaldwww.silverpop.comTwitter: @Silverpop