Internal social media concepts and tools

Editor's Notes

• #7: We’ve been working and experimenting with social media for some time. In sept 2008 a colleagues of mine from communications and I decided we start with enterprise microblogging. Bottom up. Two big reasons were: we saw the need for horizontal communication in our organization. There was no working method or tool in place to encourage and support this. And secondly, we saw there was lots of focus on supporting formal/structured business processes. But supporting informal, unstructured information and communication processes was not addressed explicitly. It was our strong conviction these structured AND unstructured processes should be seen as a whole: they give context and meaning to each other. To me that also the meaning of social in social media. In three slides: [slide 4] many see the organization in this way (managers/IT). And lots of money is being spent on defining and supporting this process. Discrete steps, with data/info going for one step to the next.
• #8: [slide 5] most employees see it in a different way. It looks something like this. They see colleagues with certain expertise/information connected in a certain way. It’s a network or community of people.
• #9: [slide 6] As an information architect I find it important to see these worlds as a whole. They are both true. And they should both be supported in ways that are fitting. The interesting thing is the debate around e2.0 is hot around this topic over the last three-quarters of the year. More discussions about Social business, BPM and social media etc.
• #11: Geen extra app, 9x rule, integratie in primaire werkplek/flow
• #15: Weak ties ongeveer 150, Dunbar nummer. Strong ties ong. 10 mensen. Dunbar is “ceiling number to maintain stable social relationship. Strong ties: unlikely to be bridge between networks. Weak ties wel. Met social media 150 groter maken wellicht. I.i.g. meer kans en veel sneller brug slaan. Zonder ondersteuning van weak ties gaat alles langzaam. Waarde zit in pakken van weak ties en duwen van potential ties naar weak of strong ones, probleem is er is geen technologie die dat goed ondersteund, dus teruggeworpen op menselijke maat (150) Prediction markets goed voor potential ties, social networks and microblogs voor weak ties, wiki’s voor strong ties. Niet uitsluitend maar vooral horen ze bij die categorien. Blogs voor weak and potential ties.
• #28: At that time, in Sept. 2008, Yammer won Techcrunch Disrupt. We’d been comparing solutions and decided to go for Yammer. It was free and easy to set up. And free was a good thing due to Océ’s and the world’s economic situation at that time…
• #29: At that time, in Sept. 2008, Yammer won Techcrunch Disrupt. We’d been comparing solutions and decided to go for Yammer. It was free and easy to set up. And free was a good thing due to Océ’s and the world’s economic situation at that time…