Create a User-Centric Culture with User Research
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The document discusses the importance of creating a user-centric culture within organizations through effective user research. Key strategies include nurturing relationships, involving teams in the research process, and utilizing various methods such as usability testing and interviews. The presentation emphasizes starting small, clearly communicating business value, and overcoming challenges in the journey towards a more user-focused approach.
Create a User-Centric Culture with User Research
- 1. Create a User-Centric Culture with User Research Jonathan Horowitz Product Strategy and Design jonathan@citrusbyte.com @uxjah Feb 3 2015
- 2. I work at Citrusbyte • Founded in 2007. • Engineers, designers, UX architects, and product strategists — offices in four countries. • We design, architect and build one-of-a-kind custom web & mobile applications. Product Design + Engineering
- 3. We work with world-class brands
- 4. Good Research. Better Teams. Amazing Products.
- 5. User-Centric Culture: An environment where discovering and discussing customer insights is a ongoing cross-department activity which steers the product/service strategy.
- 6. User-Centric Culture Spectrum What’s a user? We live and breathe users Examples in this presentation
- 7. Everyone Starts as a Beginner
- 8. The Do’s and Don’ts Don’t lead the participant Don’t answer, “what happens when I click…” Don’t use people that designed the product - It Depends? Do get users to think out loud Do use a script for usability testing - It Depends? Do get your whole team involved
- 9. Research Gets Left Out Expensive Time-consuming Not necessary Not valuable Confuses matters
- 10. Small Team: Build Your Own
- 13. Gimme That ROI
- 14. The News Will Spread
- 15. ROI Happened.
- 16. Take-Aways Start small, low fidelity, with internal people Nurture new relationships, be innovative with your new partnerships Self assessment of research skills Aim to show clear business value
- 18. Toxic Culture
- 19. Bigger Org: Silos No More
- 20. Inclusion
- 21. Downsides
- 22. UX Team of One
- 25. More Take-Aways Get your culture involved (in any way that makes sense) Teams should eventually own their own education Shared research helps “design process” Communicate business value with stakeholders
- 26. Do’s vs. Don’ts Beginner First Steps
- 27. Do’s vs. Don’ts Testing Your Own Designs
- 28. Quality Results
- 31. Q&A.
- 32. Exercise: Your User-Centric Culture Jonathan gives introduction…
- 33. Usability Testing Card Sorting Persona Development Ethnographic Field Studies Interviews Diary Studies Exercise: Your User-Centric Culture Choose one method to introduce or improve with your team. The method will accomplish a specific goal. Be sure of the goal you want to accomplish. Or pick one not listed here…
- 34. 1. What value does this research method bring to your team. 2. Your top-line bullet plan (details if time) on starting/changing/making user-centric • What people do you propose get involved? Why? • Your greatest challenge? How will you overcome it? Exercise: Your User-Centric Culture
- 35. • Review plan, get general feedback • What was the greatest challenge and proposal to overcome it? • Who else should get involved in each person’s plan and why? • Missed opportunities for the plan? • Change recommendations for the plan? Discuss with Neighbors
- 36. • Did your relationships with these other people change in any other way? (e.g. new ideas, types of conversations, etc) • What can you do to continue to strengthen those relationships? • What is your next move for an improved user-centric culture? Post Research: A Debrief
- 37. More Q&A.
- 38. Thanks. Get in touch! Jonathan Horowitz Product Strategy and Design jonathan@citrusbyte.com @uxjah