Enriching Customer Experience - User Experience Evolution

Challenges in guaranteeing
Lifestyle Enrichment
while
evolving into 5G
18th GISFI Standardisation Series Meeting & GISFI 5 Years Anniversary Celebrations
New Delhi
Jeevarathinam Ravikumar This is also presented
during Guest lecture @

Telecom Evolution
Technology/User experience/Business
User experience part of this three part Guest lecture was originally presented
during 18th GISFI conf at New Delhi
2nd October
Mobile Computing Class
Jeevarathinam Ravikumar

Challenges in guaranteeing Lifestyle
Enrichment while evolving into Next Gen
Telecommunication in every phase of its evolution has been changing
the way of human networking.
Current evolution of 2G to 3G/4G provides a reasonably a good
bandwidth evolution, the focus on the future evolution into xG
(5G,6G..) should not be solely on accelerating bandwidth increase but
more into a smart networking that enriches the human lifestyle across
all ways of life.

Nevertheless, you've often talked about how technology can empower people, how it
can change their lives. Do you still have as much faith in technology today as you did
when you started out 20 years ago?
Technology is nothing.
What's important is that you have a faith in people,
that they're basically good and smart,
and if you give them tools, they'll do wonderful things with them.
It's not the tools that you have faith in — tools are just tools. They
work, or they don't work. It's people you have faith in or not
http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-
20110117
Steve Jobs quote on Technology

Life Style Change
1G Analog
Cutting the
wires and
connecting
through
wireless
Revolution in
Voice
communications
Limited Mobility
Virtually no data

Life Style Change
2G Digital
Moving to
Digital Voice
High mobility
and
affordability
WW Roaming
Revolutionary
SMS

Life Style Change
2.5G Digital
Moving to
Digital Voice
Limited digital
data
Email mobility
anywhere,
anytime
BB!

Life Style Change
Full
Digital
beyond
10Mbps
3G/HS
PA
Evolution
towards
digital life
Smart
communication
affordable by
the mass iOS/Android
revolution
FB/Twitter/OTT
wave

Life Style Change
Full
Digital
beyond
50Mbps
4G
LTE
Bandwidh
evolution
HD movies..
Life style
Enrichment?

Life Style Change?
Full Digital
beyond
250Mbps
towards 1
Tbps?
5G
Beyond
One more
bandwidth
Evolution?
HD --------?
What does it
mean to the
user?

Life Style Change
Networked home – family & friends
 Virtual combined family of century old Asian culture
 Virtual interactive social networking
Live video feed of families from all over the world shall be available
all the time on demand
Cartoon source: Internet

Life Style Change
 Networked transport – Bus/Metro/Cars
 Dynamic traffic control mechanism according to traffic conditions
 Proactive traffic rerouting
 Human – Machine interactive
Future Traffic conditions shall be better organised

 Networked municipality – water/electricity/Hygiene
 Live monitoring of water quality/electricity grid/Hygiene condition
 Daily quality of life auto monitored and corrected
 Predictive and Proactive alarms for natural disaster and automated DR
mechanism
Life Style Change
Big data – Better prediction and proactive service

Life Style Change
 Can it make people smarter?
 Smart people to Smart cities to Smart world
 Can it create a complete digital human?
 We are born analog? We still live in E&M age…
 We are designed to communicate analog
 But the digital human – networking with the Brain central will be the ultimatum
avoiding the ear and mouth transducers..
 This is not going dumb
 This is about enabling the physically disabled to communicate in a normal way
 Making optical nerve to communicate through mobile eyes; making the blind to
see
 Google glass likes can become spectacle for blinds to provide the vision
 This about eradicating any physical abnormalities
Real digital evolution is making our central nervous
system to network and communicate…

Health Care - Evolution
The doctor of the future will give no medication,
but will interest his patients in the care of the
human frame, diet and in the cause and
prevention of disease. ~ ”
Source: IEEE Spectrum 06.14
― Thomas A. Edison

Health care - Evolution
Networked health – Clinics/hospitals
Realisation of Human networking – the wearables
Health auto-update
24x7 Health care through networked interactive-hospital
worldwide

Does the Technology takes us beyond
5th Sense?
 Paradigm change
 Voice goes in packets…
 3rd dimension
 E&M to E2 & M
 4th dimension
 Motor skills
 5th dimension
 Senses
 Nth dimension?

Health Care of the future
Gigabits over wireless? – No doubt
Putting these advancements into right use
– That is the challenge!
Life Style
Enrichment
Analog Human to Digital
Human
Ear and Mouth (Analog) to
Senses and Reflections (Digital)

Known
5 Human Senses
Unknown
6th Sense
WiSense

Business Model:
Wireless Operator – Killer Application?
Provisioning of
WiSense
Wisdom
QoS
•IQ-High
•IQ_Medium
•IQ_Low
CSP
Wisdom
Contents

Health Measures
Preventive (Proactive)
Detection of clot movement
Anti-clot dispensing (thinner)
Life saving – “Stroke less” world.
High blood cholesterol –
Narrowed arteries,
High blood pressure

Health Measures
Corrective (Reactive)
Corrective –
Wireless Physiotherapy

Automatic dispensing of Botulinum toxin
a magic drug for taking years off your face
Never beyond Teen
Human batteries
Power from Glucose
Process Glucose and obtain energy
Another Killer
Application!
QOS - $$$
Electrons can be obtained when Glucose is oxidized
Tiny wireless wearable/implantable chips – beyond nano technologies

Health care - Evolution
Prosthetics and
Neural Interface
Hey, I just updated to
P2.0.2! It fixes the bug on
Wrinkles!
Aimee Mulllins, actress,
a double ambutee
Hugh Herr, MIT
Researcher

Flightaware sends the details of my
gate- terminal to the car
In turn the car sends its current
position or the place it is parked
When I get through immigration, again it
is communicated, I have cleared
immigration and I am out of airport
terminal with my bags.
Then the google maps opens up and
guides me towards the car
…. When I am at the car park lot, the car
immediately takes my image and
validates and let me in…
One of my App ideas

Life style Change – Economic Impact
Obvious!
Connectivity ~ Economic growth
Online/OnTheGo/ON everything…
What is not obvious?
Uplift….
Economically enabled /advantaged
to
Uplift the Economically disabled/disadvantaged

Life style Change – Social Impact
Obvious!
Fantastically Networked
Online/OnTheGo/ON everything…
(Twitter, Facebook, Linkedin….)
What is not obvious?
Am I compromising my
Sign in ….. Sign out
To
Check and Balance
privacy?
Am I tracked?

Enriching Customer Experience - User Experience Evolution

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