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User-Generated Learning – Why
Everyone Is Now an Instructional
Designer
Matt Moore
8 April 2010
Agenda

    The rise and rise of cheap media
    
         Formats
    
         Production
    
         Distribution

    Our response
    
         Coaching
    
         Quality
    
         Curating
    
         Innovating


Page 2
Who am I?

    NOT a designer




Page 3
Who am I?

    NOT a designer


    Informal learning & knowledge exchange




            http://www.flickr.com/photos/kevinsteele/36269335/
Page 4
Who am I?

    NOT a designer


    Informal learning & knowledge exchange


    “The Interwebs” (Masters in 1997)




Page 5
Who am I?

    NOT a designer


    Informal learning & knowledge exchange


    “Teh Interwebs” (Masters in 1997)




Page 6
Agenda

    The rise and rise of cheap media
    
         Formats
    
         Production
    
         Distribution

    Our response
    
         Coaching
    
         Quality
    
         Curating
    
         Innovating

Page 7
Poll 1
Which of these tools are used by the majority of
 employees in your organization?
    
         Word & Excel (or equivalent)
    
         Powerpoint
    
         Digital cameras
    
         Audio recording
    
         Video recording


(Tick for “yes”)

Page 8
Text




http://www.flickr.com/photos/babblingdweeb/23816128/
http://www.flickr.com/photos/mangee/3309284673/



 Page 9
Images




          http://www.visual-literacy.org/periodic_table/periodic_table.html

Page 10
Audio & Video




          http://www.flickr.com/photos/jakerome/62170746/
Page 11
Formats

    Text
    
          Books / Articles / Posts / SMS

    Images
    
          Graphics / Photos / Visualizations

    Audio
    
          Voice / Music

    Video / Animation
    
          Live action / stop motion / CGI


Page 12
Chat Question 1

    What new types of media format have you
    encountered in your work recently?




Page 13
Agenda

    The rise and rise of cheap media
    
          Formats
    
          Production
    
          Distribution

    Our response
    
          Coaching
    
          Quality
    
          Curating
    
          Innovating

Page 14
Production




Page 15
Production




          http://www.flickr.com/photos/fleep/4374119497/
Page 16
Agenda

    The rise and rise of cheap media
    
          Formats
    
          Production
    
          Distribution

    Our response
    
          Coaching
    
          Quality
    
          Curating
    
          Innovating

Page 17
Distribution




Page 18
Poll 2

    Which of the following have you done?
    
          Blogged
    
          Edited a wiki page
    
          Created a Facebook account
    
          Tweeted
    
          Posted a photo online
    
          Posted a self-recorded video online
    
          Posted an audio file online
    
          Visited a 3D environment
    
          Created an animation online
(Tick for “yes”)
Page 19
Poll 3

    How do you feel about all this activity in general?
(Answers:

    1: It's awful & should be banned!

    2. It has some serious drawbacks.

    3. Neutral.

    4. It's good.

    5. It's the greatest thing ever! )


Page 20
Chat Question 2

    Why did you give that answer to the previous
    question?




Page 21
A Theoretical Interlude....




Page 22
Agenda

    The rise and rise of cheap media
    
          Formats
    
          Production
    
          Distribution

    Our response
    
          Coaching
    
          Quality
    
          Curating
    
          Innovating

Page 23
Powerpoint – a cautionary tale




Page 24
Frameworks are nice...

    Analyse

    Design

    Develop

    Implement

    Evaluate
Chat Question 3

    What frameworks do you use?




Page 26
Poll 4

    What level of knowledge of eLearning or multi-
    media frameworks do you find among
    employees?
(Answers:

    Non-existant

    Some awareness

    Regular use)



Page 27
Chat Question 4

    What opportunities to coach others have you
    found in your organization?




Page 28
Agenda

    The rise and rise of cheap media
    
          Formats
    
          Production
    
          Distribution

    Our response
    
          Coaching
    
          Quality
    
          Curating
    
          Innovating

Page 29
Chat Question 5

    How do you define quality for User-Generated
    Content?




Page 30
Fit for Purpose




http://www.flickr.com/photos/14508691@N08/3933887230/
http://www.flickr.com/photos/purplemattfish/3881329444/



Page 31
Ownership




Page 32
Agenda

    The rise and rise of cheap media
    
          Formats
    
          Production
    
          Distribution

    Our response
    
          Coaching
    
          Quality
    
          Curating
    
          Innovating

Page 33
Findability




Page 34
Findability




Page 35
Findability




Page 36
Findability




Page 37
Agenda

    The rise and rise of cheap media
    
          Formats
    
          Production
    
          Distribution

    Our response
    
          Coaching
    
          Quality
    
          Curating
    
          Innovating

Page 38
Chat Question 6

    Where do you think “the edge” is? How do we
    stay there?




Page 39
Carrying the conversation on...
The eLearning Guild LinkedIn Discussion Forum:
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&gid=102144&discussionID=14061530




Page 40
Matt Moore, Innotecture

    matt@innotecture.com.au

    http://innotecture.wordpress.com/

    Performance Enhancing published in May.

    May: New Zealand, Melbourne.

    June: San Francisco, Chicago, Toronto, Boston,
    NYC, Philadelphia, Washington DC.

    July: Paris, Brussels, UK, Hong Kong.



Page 40
Thank You!

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User Generated Learning

  • 1. User-Generated Learning – Why Everyone Is Now an Instructional Designer Matt Moore 8 April 2010
  • 2. Agenda  The rise and rise of cheap media  Formats  Production  Distribution  Our response  Coaching  Quality  Curating  Innovating Page 2
  • 3. Who am I?  NOT a designer Page 3
  • 4. Who am I?  NOT a designer  Informal learning & knowledge exchange http://www.flickr.com/photos/kevinsteele/36269335/ Page 4
  • 5. Who am I?  NOT a designer  Informal learning & knowledge exchange  “The Interwebs” (Masters in 1997) Page 5
  • 6. Who am I?  NOT a designer  Informal learning & knowledge exchange  “Teh Interwebs” (Masters in 1997) Page 6
  • 7. Agenda  The rise and rise of cheap media  Formats  Production  Distribution  Our response  Coaching  Quality  Curating  Innovating Page 7
  • 8. Poll 1 Which of these tools are used by the majority of employees in your organization?  Word & Excel (or equivalent)  Powerpoint  Digital cameras  Audio recording  Video recording (Tick for “yes”) Page 8
  • 10. Images http://www.visual-literacy.org/periodic_table/periodic_table.html Page 10
  • 11. Audio & Video http://www.flickr.com/photos/jakerome/62170746/ Page 11
  • 12. Formats  Text  Books / Articles / Posts / SMS  Images  Graphics / Photos / Visualizations  Audio  Voice / Music  Video / Animation  Live action / stop motion / CGI Page 12
  • 13. Chat Question 1  What new types of media format have you encountered in your work recently? Page 13
  • 14. Agenda  The rise and rise of cheap media  Formats  Production  Distribution  Our response  Coaching  Quality  Curating  Innovating Page 14
  • 16. Production http://www.flickr.com/photos/fleep/4374119497/ Page 16
  • 17. Agenda  The rise and rise of cheap media  Formats  Production  Distribution  Our response  Coaching  Quality  Curating  Innovating Page 17
  • 19. Poll 2  Which of the following have you done?  Blogged  Edited a wiki page  Created a Facebook account  Tweeted  Posted a photo online  Posted a self-recorded video online  Posted an audio file online  Visited a 3D environment  Created an animation online (Tick for “yes”) Page 19
  • 20. Poll 3  How do you feel about all this activity in general? (Answers:  1: It's awful & should be banned!  2. It has some serious drawbacks.  3. Neutral.  4. It's good.  5. It's the greatest thing ever! ) Page 20
  • 21. Chat Question 2  Why did you give that answer to the previous question? Page 21
  • 23. Agenda  The rise and rise of cheap media  Formats  Production  Distribution  Our response  Coaching  Quality  Curating  Innovating Page 23
  • 24. Powerpoint – a cautionary tale Page 24
  • 25. Frameworks are nice...  Analyse  Design  Develop  Implement  Evaluate
  • 26. Chat Question 3  What frameworks do you use? Page 26
  • 27. Poll 4  What level of knowledge of eLearning or multi- media frameworks do you find among employees? (Answers:  Non-existant  Some awareness  Regular use) Page 27
  • 28. Chat Question 4  What opportunities to coach others have you found in your organization? Page 28
  • 29. Agenda  The rise and rise of cheap media  Formats  Production  Distribution  Our response  Coaching  Quality  Curating  Innovating Page 29
  • 30. Chat Question 5  How do you define quality for User-Generated Content? Page 30
  • 33. Agenda  The rise and rise of cheap media  Formats  Production  Distribution  Our response  Coaching  Quality  Curating  Innovating Page 33
  • 38. Agenda  The rise and rise of cheap media  Formats  Production  Distribution  Our response  Coaching  Quality  Curating  Innovating Page 38
  • 39. Chat Question 6  Where do you think “the edge” is? How do we stay there? Page 39
  • 40. Carrying the conversation on... The eLearning Guild LinkedIn Discussion Forum: http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&gid=102144&discussionID=14061530 Page 40
  • 41. Matt Moore, Innotecture  matt@innotecture.com.au  http://innotecture.wordpress.com/  Performance Enhancing published in May.  May: New Zealand, Melbourne.  June: San Francisco, Chicago, Toronto, Boston, NYC, Philadelphia, Washington DC.  July: Paris, Brussels, UK, Hong Kong. Page 40