Using Apps and Digital Tools for Health Campaigns
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This document discusses how digital tools and apps can be used to enhance support and engagement for a campaign. It provides details on the Defense Department's Real Warriors Campaign, which aims to encourage military communities to seek care for invisible wounds. The campaign launched in 2009 and created an app and website to raise awareness of psychological health resources and promote concepts like resilience. The app received positive reviews and engagement, showing how digital tools can effectively support awareness campaigns.
Using Apps and Digital Tools for Health Campaigns
- 1. Using Apps and Digital Tools to Enhance Campaign Support and Engagement Mike Robert :: Digital Strategist
- 2. Siri, what is the meaning of life... and this session? Do you love apps? Do your audiences love digital tools? You’ve come to the right place.
- 3. Real Warriors Campaign Integrated communications Real Warriors app & complementary website Siri, how will we spend the next 15 minutes?
- 4. The Defense Department Real Warriors Campaign launched in 2009. Based on the health belief model, it’s a social marketing campaign that encourages the military community to seek care for invisible wounds.
- 5. CREATE AWARENESS about available resources for psychological health care among warriors, their families, their commanders and the public at large. CREATE UNDERSTANDING regarding the challenges service members may feel prevent them from seeking care or support for psychological health concerns. CREATE AWARENESS of the concepts of resilience and early intervention as well as the roles they play in successful care, recovery and reintegration for returning service members and overall force readiness. Based on formative research, goals were defined:
- 6. 60+ AWARDS
- 7. WEBSITE + 24/7 LIVE CHAT
- 8. VIDEO
- 9. MEDIA
- 10. 200+ PARTNERS, EVENTS, 1M+ MATERIALS
- 11. 1M+ SOCIAL MEDIA INTERACTIONS
- 12. 1M+ SOCIAL MEDIA INTERACTIONS
- 13. 1M+ SOCIAL MEDIA INTERACTIONS IN RESPONSE TO A TWEET SHARING THE SUICIDE PREVENTION LIFELINE A FOLLOWER SHARING @REALWARRIORS WITH A FELLOW VETERAN
- 18. MODERATOR DASHBOARD + ToS
- 20. SO WHAT?
- 21. SO WHAT?
- 22. Hermes Platinum Creative Award, IAC Award SO WHAT? FOUR-STAR RATING on the App Store 1500+ downloads on iPhone, iPad, iPod touch 4200+ salutes to 475+ user-submitted photos 19300+ PSA views via targeted campaigns
- 23. www.realwarriors.net Real Warriors on the App Store Mike Robert :: Digital Strategist :: robert_mike@bah.com