Using DAM to improve your productivity
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The document discusses the benefits of using Digital Asset Management (DAM) systems to enhance productivity by enabling instant search, efficient file management, and streamlined workflows. It highlights the importance of metadata tagging, filenaming conventions, and on-the-fly conversion of files to improve access and reduce costs. Case studies demonstrate how DAM systems have successfully supported organizations in managing their digital assets, engaging with audiences, and enhancing overall efficiency.
Using DAM to improve your productivity
- 1. Using DAM to improve your productivity Chris Stevens
- 2. The cupboard under the stairs Storage is cheaper, faster, more accessible, with more capacity than ever. It’s in your office, in your pocket, in the cloud. • Information is everywhere • It’s easier to get hold of • It’s easier to create • It’s more important than ever • Social media has demonstrated that ‘content’ is central
- 3. Digital files - just keep growing! Your Growing Assets Hundreds Thousands Hundred Thousands Millions Yesterday Today Tomorrow The Future
- 4. There’s a lot to remember • Which folder did I save that file to? • How did I name it? • What format did I save it as? • Did I send it to the client? • When was the deadline? • How much budget do I have left?
- 5. The benefits of ‘DAM’ • Which folder did I save that file to? • Instant Search • How did I name it? • Filenaming convention • What format did I save it as? • Convert on demand • Did I send it to the client? • Metadata tagging • When was the deadline? • Time savings • How much budget do I have left? • Reduce wastage/costs
- 6. Instant Search The rise of search engines has changed expectations of how to search. • Searching millions of files • Filtering • Predictive/suggestive searching • Multiple terms • Phrases • Instant results • Across your workflow
- 7. Filenaming convention Filename:SVW-C46-1415-0044.JPG This breaks down as: • S - the image was shot in South Wales • VW - the image was shot by Visit Wales • C46 - the 46th shoot commissioned by Visit Wales in the given year • 1415 - the financial year 2014-2015, when the shot was taken • 0044 - image number 44 from that shoot
- 8. Convert on Demand On-the-fly conversion from a Master File • One ‘original’ to manage • Version confusion • Repetition • Fit for purpose • User knowledge • Self service
- 9. Metadata tagging Content Creator vs. Content User What is this? • Hawaiian helmet? • Spanish saddle? • Minoan mold? © National Museum of Ireland
- 10. Metadata tagging “Data about data” • Folders/filenames are not enough • Machine or human generated • Informational based • Index based • Rights based • To embed or not
- 11. Time/cost savings How to quantify? • IT costs • Workflow costs • Implementation costs • Software licensing costs • Training costs
- 12. DAM in action – Customers
- 13. DAM in action – Customers Preservation of the nation’s cultural heritage • Digital archive for storage and retrieval of photographic images • Managed by Photographic Department • Extends browsing and searching to all Museum departments • Control over distribution
- 14. DAM in action – Customers Provide a range of core creative services for Visit Wales and 10 other departments (including Food, Education, Communications, Business and CADW) • Graphic Design • Photographic commissioning • Video editing • Asset handling and processing • Asset distribution (Crown copyright)
- 15. DAM in action – Customers Integration with Collections Management System • Digitisation of Collections • Online requirements • Integrated with internal department needs (e.g. Curators/CMS) • Available to all students
- 16. DAM in action – Customers Tripled Social Media Engagement with the click of a Camera • Real-time upload of high quality Instant access to social media team • Post as the action unfolds • Followers, immediately doubled and has since tripled. • 45,000 followers on Instagram alone, with 12% engagement – one of the most followed in the country
- 17. DAM in action – Customers Need to be able to obtain client’s approval over the web • Art directors save one/week due to streamlined searching • Creative staff can view images in real-time when working with clients over the phone • Handling of high volume of assets • ISO standards for image usage
- 18. How does DAM improve your productivity? • Find files fast • Tag automatically • Convert/repurpose on-the-fly • Avoid Interruptions • Avoid Fees and Fines • No wasted time (and money)
- 19. Resources DAM Toolkit DAM Self-Evaluation Guide DAM Learning Center http://www.extensis.com/digital-asset- management/dam-toolkit/ http://digital-asset- management.extensis.com/digital-asset- management-self-evaluation-guide/ http://www.damlearningcenter.com/ Chris Stevens • cstevens@extensis.com • (01604) 654275 • @extensis @extensisukchris • blog.extensis.com