Using Facebook 'Live' to Activate Influencers
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Facebook has introduced a new 'live' video feature for verified public figures, allowing them to engage with fans in real-time through live broadcasts. This feature enhances interaction by enabling viewers to like, comment, and be notified of live streams, and all broadcasts are saved for later viewing. Brands can also leverage this feature by partnering with influencers to enhance community engagement and promote events or campaigns.
![Facebook is on their video game. As a verified public figure on
Facebook, wouldnโt you love to report live to all your fans from the red
carpetโฆwell now you can! Facebook recently made a slew of updates
to their video capabilities and earlier this week, the social network
revealed โLiveโ for Facebook Mentions, a new way for verified public
figures to share live video with their fans. With this new feature, public
figures can take their fans/the Facebook audience behind the scenes,
host live video chats, share announcements, and then some.
What are Facebook Mentions?
Letโs back up one minute. Facebook Mentions are only available to
public figures with verified pages and are a way for athletes, celebrities,
actors, influencers, etc. to better connect with their fans via a more
โpersonalโ [mass] communication.
Introducing โLiveโ for Facebook Mentions
Why Go โLiveโ?
So what does โLiveโ really do? There are many benefits to this feature, only available to public figures. โLiveโ can be used to:
Grow & Engage Your Fan Base: it doesnโt matter if youโve already established a solid fan base or are looking to build up
your following, now you have the opportunity to engage with your audience authentically. Once a โLiveโ video has started, it
will show up your fansโ News Feeds, in which they can like, comment and share your video at that moment. Facebook users
who have previously engaged with your Page will receive a notification once your โLiveโ broadcast has started, so that they
can tune in.
Communicate With Fans in Real-Time: once your video is live, you will be able to see the real-time number of viewers
tuning into your broadcast and can respond directly to comments from the live stream, or choose to hide any comments that
may deter the conversation.
A Home For Your Video Content: all โLiveโ videos will be published to your Page after the broadcast has ended. This is a
great opportunity for fans who may have missed your โLiveโ stream to view at a later time. You also have the option to
remove the video, should you not want it on your Page.
How it Works
Itโs fairly simple to start a live broadcast from Facebook Mentions:
1. Click on the Post and select the โLiveโ video button
2. Add a description to your broadcast (this is important so that fans understand what youโre sharing) and then select โGo Liveโ
3. Once the broadcast is up, you will be able to see how many viewers are tuning in and you can comment directly on the stream to
questions in real-time. Should you want to hide the comments, this option is available.
4. To end your broadcast, select the โStopโ button
5. Once your video has ended, it is automatically saved to your Facebook Page for fans to view later. If you choose to remove the
โLiveโ video content, that is an option as well.
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What it Means For Your Brand
While brands themselves are not public figures, โLive' can be used to activate influencers using โbehind the scenesโmoments at branded events,
visits to the office, photo shoots and during campaign awareness initiatives. Brands should consider โLiveโ when partnering with influencers to
help reach new audiences, encourage community engagement and promote branded opportunities.](https://image.slidesharecdn.com/facebooklivestreaming-150807122936-lva1-app6892/85/Using-Facebook-Live-to-Activate-Influencers-1-320.jpg)
Using Facebook 'Live' to Activate Influencers
- 1. Facebook is on their video game. As a verified public figure on Facebook, wouldnโt you love to report live to all your fans from the red carpetโฆwell now you can! Facebook recently made a slew of updates to their video capabilities and earlier this week, the social network revealed โLiveโ for Facebook Mentions, a new way for verified public figures to share live video with their fans. With this new feature, public figures can take their fans/the Facebook audience behind the scenes, host live video chats, share announcements, and then some. What are Facebook Mentions? Letโs back up one minute. Facebook Mentions are only available to public figures with verified pages and are a way for athletes, celebrities, actors, influencers, etc. to better connect with their fans via a more โpersonalโ [mass] communication. Introducing โLiveโ for Facebook Mentions Why Go โLiveโ? So what does โLiveโ really do? There are many benefits to this feature, only available to public figures. โLiveโ can be used to: Grow & Engage Your Fan Base: it doesnโt matter if youโve already established a solid fan base or are looking to build up your following, now you have the opportunity to engage with your audience authentically. Once a โLiveโ video has started, it will show up your fansโ News Feeds, in which they can like, comment and share your video at that moment. Facebook users who have previously engaged with your Page will receive a notification once your โLiveโ broadcast has started, so that they can tune in. Communicate With Fans in Real-Time: once your video is live, you will be able to see the real-time number of viewers tuning into your broadcast and can respond directly to comments from the live stream, or choose to hide any comments that may deter the conversation. A Home For Your Video Content: all โLiveโ videos will be published to your Page after the broadcast has ended. This is a great opportunity for fans who may have missed your โLiveโ stream to view at a later time. You also have the option to remove the video, should you not want it on your Page. How it Works Itโs fairly simple to start a live broadcast from Facebook Mentions: 1. Click on the Post and select the โLiveโ video button 2. Add a description to your broadcast (this is important so that fans understand what youโre sharing) and then select โGo Liveโ 3. Once the broadcast is up, you will be able to see how many viewers are tuning in and you can comment directly on the stream to questions in real-time. Should you want to hide the comments, this option is available. 4. To end your broadcast, select the โStopโ button 5. Once your video has ended, it is automatically saved to your Facebook Page for fans to view later. If you choose to remove the โLiveโ video content, that is an option as well. 1 2 3 What it Means For Your Brand While brands themselves are not public figures, โLive' can be used to activate influencers using โbehind the scenesโmoments at branded events, visits to the office, photo shoots and during campaign awareness initiatives. Brands should consider โLiveโ when partnering with influencers to help reach new audiences, encourage community engagement and promote branded opportunities.