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Using Facebook Twitter & Blogs For Business

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Tim Zebo

The document discusses the impact of social media on businesses, emphasizing the importance of platforms like Facebook, Twitter, and blogs for engagement and marketing. It presents statistics on user interaction and growth within social media, illustrating how organizations can leverage these tools to foster communication and reach potential customers. Overall, the document advocates for a shift in marketing strategies to incorporate social media as a central component rather than a secondary effort.

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Using Facebook,Twitter & Blogs for Business Tim Zebo Systems Engineering Consulting “ Experience, Innovation, Integrity” Cell: 732-757-8353 [email_address] www.linkedin.com/in/timzebo http://www.facebook.com/tim.zebo http://twitter.com/jerseyguy http://www.slideshare.net/jerseyguyz/facebook-twitter-blogs-for-business
Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
(Source: http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm ) “Social Media will Change Your Business….Your Non-Profit….Your Life....”
“ Web 1.0” Wikipedia (launched Jan. 15, 2001) 3 million articles in English (10 million in all languages) 75,000 contributors (260 languages) 700 million visitors/year E-Commerce Lots & lots of business websites YouTube 70 million videos 200,000 contributors (avg. age = 26.6 years old) 13 hours uploaded/minute 100 million views/day Google paid $1.65 billion for YouTube in 10/06 Google bandwidth costs alone > $1 million/day Google (25,000 employees) 1 trillion web addresses in search index 2 billion searches/day (Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ )
“ Web 1.0” = “Whopping Big Library & Mall” Wikipedia (launched Jan. 15, 2001!) 3 million articles in English (10 million in all languages) 75,000 contributors (260 languages) 700 million visitors/year E-Commerce Lots & lots of business websites YouTube 70 million videos 200,000 contributors (avg. age = 26.6 years old) 13 hours uploaded/minute 100 million views/day Google paid $1.65 billion for YouTube in 10/06 Google bandwidth costs alone > $1 million/day Google (25,000 employees) 1 trillion web addresses in search index 2 billion searches/day (Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ ) “ Why read traditional ads?” “ Why only TV; or movies at the mall?” “Come visit any time, day, night, weekday, Sunday, holiday”
(Source: http://www.doonesbury.com/strip/dailydose/index.html?uc_full_date=20090908)
“ Why go to the “Real” Library or Mall?” (Source: http://www.doonesbury.com/strip/dailydose/index.html?uc_full_date=20090908)
(Source: http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html ) Social Networking Overview
“ Web 2.0” Facebook 250 million users (100 million visit once/day or more) 100 “friends”/user (avg.) 26 minutes = avg. time users spend/day 700 million photos posted/month 4 million people “fan” a page each day Twitter 3 million, 140-character, Tweets/day 165,000 followers of most popular user (BarackObama) 86,000 followers of the most active Twitter user (kevinrose) Blogs 133 million blogs; 81 languages; 900,000 posts/day 346 million people read blogs once/day or more (77% of web users) 1,750,000 subscribers to TechCrunch Technology blog (Sources: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ ; http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )
“ Web 2.0” = “A Huge Cocktail Party” Facebook 250 million users (100 million visit once/day or more) 100 “friends”/user (avg.) 26 minutes = avg. time users spend/day 700 million photos posted/month 4 million people “fan” a page each day Twitter 3 million, 140-character, Tweets/day 165,000 followers of most popular user (BarackObama) 86,000 followers of the most active Twitter user (kevinrose) Blogs 133 million blogs; 81 languages; 900,000 posts/day 346 million people read blogs once/day or more (77% of web users) 1,750,000 subscribers to TechCrunch Technology blog (Sources: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ ; http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) “Come party any time, day, night, weekday, Sunday, holiday”
(Source: http://www.slideshare.net/chadnorman/social-media-101-1887264 ) Social Media Universes
Customers & Clients are Spending LOTS OF TIME = Socializing ONLINE… (Source: http://www.flickr.com/photos/mefind/505705647 )
Why? “ Social media enables rich conversations … on what matters (who's running for office?)...and, on what doesn’t (Oprah’s having lunch where?) We…engage in…listen to…laugh at…think about… the many different views and opinions shared in those conversations. Sometimes we act…or change our mind…or just forget about it…but we enjoy the experience and come back for more. We like all the posts & cool [photos &] videos. It makes us buy stuff. ” (Source: http://www.slideshare.net/dolauren )
Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
Facebook Users (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )
Facebook “Personal (Profile)” Page Example -1
Facebook “Personal (Profile)” Page Example - 2
Summary of Facebook Features Join for FREE and… Share Activities with ”Friends”: what you did… what you’re doing now…what you’re planning Share Original Creations : opinions, articles, photos, videos, links Share Creations by Others : opinions, articles, photos, videos, links Eavesdrop & Comment on Activities : of “friends”, groups & businesses Request Comments : from “friends” & groups Engage in FB “Blog” Posts & Real-Time Chats : with “friends” & group members (easier than email) Invite “Friends” & Groups & “Fans” to an event Find Old & New “Friends” via search or via “friends”
Some Personal Examples In the last six months on Facebook, I’ve… Debated Boy Scout policies with a state Supreme Court Justice (not from NJ) Discussed “private ownership of rivers” with his son Watched a video posted by a friend from Singapore…she saw it while traveling in Australia Reconnected with elementary & college classmates Posted review of Peter Singer’s new book…3 friends purchased it, or borrowed it from library. Discussed 9/11 & religion with friends….over 30 Facebook conversations (posts/email)
Some Personal Examples In the last six months on Facebook, I’ve… Debated Boy Scout policies with a state Supreme Court Justice (not from NJ) Discussed “private ownership of rivers” with his son Watched a video posted by a friend from Singapore…she saw it while traveling in Australia Reconnected with elementary & college classmates Posted review of Peter Singer’s new book…3 friends purchased it, or borrowed it from library. Discussed 9/11 & religion with friends….over 30 Facebook conversations (posts/email) Likelihood of these conversations BF (Before Facebook) = 0!
Summary of Facebook Features Join for FREE and… Share Activities with ”Friends”: what you did… what you’re doing now…what you’re planning Share Original Creations : opinions, articles, photos, videos, links Share Creations by Others : opinions, articles, photos, videos, links Eavesdrop & Comment on Activities : of “friends”, groups & businesses Request Comments : from “friends” & groups Engage in FB “Blog” Posts & Real-Time Chats : with “friends” & group members (easier than email) Invite “Friends” & Groups & “Fans” to an event Find Old & New “Friends” via search or via “friends” Facebook = “Rich Conversations”
Facebook User Categories “ Personal Profile” Created by an individual person to represent that person All actions are linked to a Personal Profile (except “Page” admin) Other users can “friend”, email, instant message, etc. Accessibility depends on user-controlled privacy settings Using for business may result in account warning or disabling “ Group” Created by any user about any topic Admin(s) & actions are linked to Personal Profile(s) Other users can “join” Accessible via Google search “ Page” Created (only) by an authorized representative of any real business, public figure, artist, or brand Separate entity from creator’s personal profile – admin(s) not shown; “action” source is “Page” Other users can become “fans” of Customize with rich media & “applications” Accessible via Google search (Source: http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf )
Facebook “Group” Example -1 (Source: http://www.facebook.com/group.php?gid=53320310123 )
Facebook “Group” Example -2 (Source: http://www.facebook.com/group.php?gid=53320310123 )
Facebook “Page” Example: Retail Store -1 (Source: http://www.facebook.com/pages/Souderton-PA/Ashers-Chocolates-Retail-Store/59969944742 )
Facebook “Page” Example: Retail Store -2 (Source: http://www.facebook.com/pages/Souderton-PA/Ashers-Chocolates-Retail-Store/59969944742 )
Why Do People Visit Facebook (Business) Pages? 66% - Read product news, updates, promotions 40% - View or download music or videos 33% - Post an opinion; connect with other people (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) (Source: Pace University Study, 12/08)
Why Do People Visit Facebook (Business) Pages? 66% - Read product news, updates, promotions 40% - View or download music or videos 33% - Post an opinion; connect with other people If your business (or non-profit) has prospects on Facebook who would find any of the above interesting, consider building a Facebook “Page”. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) (Source: Pace University Study, 12/08)
Why Do People Visit Facebook (Business) Pages? 66% - Read product news, updates, promotions 40% - View or download music or videos 33% - Post an opinion; connect with other people If your business (or non-profit) has prospects on Facebook who would find any of the above interesting, consider building a Facebook “Page”. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) (Source: Pace University Study, 12/08)
Facebook On-Line Retail Example: (with “viral marketing”) It’s not necessarily about you or your products!
The Animal Rescue Site: Wall/(Blog) (Source: http://www.facebook.com/theanimalrescuesite )
The Animal Rescue Site: Info )Source: http://www.facebook.com/theanimalrescuesite )
The Animal Rescue Site: Store (Source: http://www.facebook.com/theanimalrescuesite )
The Animal Rescue Site: Promos (Source: http://www.facebook.com/theanimalrescuesite )
The Animal Rescue Site: Photos (Source: http://www.facebook.com/theanimalrescuesite )
The Animal Rescue Site: Events (Source: http://www.facebook.com/theanimalrescuesite )
Facebook Example: Small Hi-Tech (Source: http://www.facebook.com/expandrive )
Facebook Example: Large Hi-Tech (Source: http://www.facebook.com/Intel )
Facebook Example: Large Hi-Tech (Source: http://www.smallthingschallenge.com/thankyou.php)
Why Do People Visit Facebook (Business) Pages? 66% - Read product news, updates, promotions 40% - View or download music or videos 33% - Post an opinion; connect with other people If your business (or non-profit) has prospects on Facebook who would find any of the above interesting, consider building a Facebook “Page”. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) (Source: Pace University Study, 12/08)
Facebook Example: Non-Company-Sponsored Group “Canon Digital Photography” (Source: http://www.facebook.com/group.php?gid=2204516892 ) 4/3/09: 50,000 members 8/26/09: 74,000 members! Marketing a photo book to fellow members
Facebook Advertising (Source: http://www.facebook.com/advertising/ )
Browse “Pages” by Type (Source: http://www.facebook.com/pages/?browse )
Facebook User Categories “ Personal Profile” Created by an individual person to represent that person All actions are linked to a Personal Profile (except “Page” admin) Other users can “friend”, email, instant message, etc. Accessibility depends on user-controlled privacy settings Using for business may result in account warning or disabling “ Group” Created by any user about any topic Admin(s) & actions are linked to Personal Profile(s) Other users can “join” Accessible via Google search “ Page” Created (only) by an authorized representative of any real business, public figure, artist, or brand Separate entity from creator’s personal profile – admin(s) not shown; “action” source is “Page” Other users can become “fans” of Customize with rich media & “applications” Accessible via Google search (Source: http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf )
Facebook “Applications” - 1 (Sources: http://thefutureofads.com/volkswagen-lets-you-meet-the-volkswagens-on-facebook , http://www.facebook.com/VW?v=app_80124610377 )
Facebook “Applications” - 2 (Sources: http://www.facebook.com/help.php )
Facebook “Applications” - 3 (Sources: http://www.facebook.com/help.php )
Facebook “Applications” - 4 (Sources: http://statistics.allfacebook.com/applications , http://statistics.allfacebook.com/developers/single/zynga/27/ )
Facebook “Lexicon” Tools (Source: http://www.facebook.com/advertising/?lexicon )
Facebook Pay-per-click Ads “ 77% of consumers trust ‘email from someone they know’; 16% trust ‘what’s written in a company’s blog’. (Source: http://www.facebook.com/ads/best_practices.php ) (Source: http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html ) (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) “ The most trusted advertising comes from friends interacting with your business page, and their friends seeing notifications of this activity.”
When Things Go Horribly Wrong (Source: http:// www.facebook.com/group.php?gid =119099537379 )
Party Poopers? (Source: http://www.nytimes.com/2009/08/30/magazine/30FOB-medium-t.html )
Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
Twitter = “Cocktail Party Pal” (Source: http://twitter.com/ )
Twitter (Source: http://twitter.com/ )
Twitter’s Phenomenal Traffic Growth (Source: http://www.quantcast.com/twitter.com ) 2/09: 3 million users/month 7/09: 30 million users/month!
140-Character “Tweets” (Source: http://twitter.com/SreeNet ) Who are you following?
Twitter StreamGraphs (Source: http:// www.neoformix.com/Projects/TwitterStreamGraphs/view.php )
Marketing a “Coaching Kids’ Soccer” Book-1? (Source: http://www.neoformix.com/Projects/TwitterVenn/view.php )
Marketing a “Coaching Kids’ Soccer” Book-2? (Source: http://twitter.com/LearnedBits )
Marketing a “Coaching Kids’ Soccer” Book-3? (Source: http://searchanalytics.compete.com/keyword_destination/coaching%20soccer )
Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
Next Steps “ Success in social media comes with the right attitude and intentions. If you make the shift from selling to helping people buy you will find your greatest possible success as an organization.” (Source: Chris Heuer, http://socialmediabuyersguide.com/about/ ) Think of social marketing not as an “add-on” requiring “extra effort” but as a paradigm change in marketing , and as a replacement for less effective marketing channels Spend time understanding social media as it applies to your specific markets. Move some marketing $$$ from a traditional channel to the new ones (e.g., eliminate one trade show & hire an Online Community Manager) Note: B2C, B2B & B2G have three vastly different communication dynamics. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )
“ How to Kickstart a Community” Create compelling content on a daily or weekly basis (wall posts, videos, podcasts). Invite influencers and advocates to your on-line community first. Perhaps, give them first right of testing the system and then have them invite others. Encourage interaction through conversations. Ask questions, talk about controversial topics, or host a contest that encourages participation. Reward users who participate the most. Unexpectedly, send them something nice as a thank you, or reward them with premium services –never money. Centralize your community around your real world events.  Talking about the event both while it’s happening, and then afterwards are key. Integrate social media with your website, and make sure your call center, email marketing, and external newsletters all include references to your community (including email signatures). Encourage employees to get active by posting, debating, and having conversations about the news, product updates, or relevant YouTube videos.   Of course, you have an online community manager on staff, right? (Source: http://www.web-strategist.com/blog/ )
Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
Facebook Browser Tool – One Click Post to Facebook (Source: http://www.facebook.com/share_options.php )
Using TweetDeck “Search” (Source: http://tweetdeck.com/beta/help/search/ )
Useful Links -1 http://www.forbes.com/2009/06/30/social-media-guidelines-intelligent-technology-oreilly.html “ A Corporate Guide For Social Media” http://bx.businessweek.com/social-media-business-success/ Business Week Business Exchange: “Social Media Business Success” http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm Business Week article: “Social Media Will Change Your Business” http://www.comscore.com/ Comscore - “Digital Marketing Intelligence”: http://mashable.com/ Mashable – The Social Media Guide: http://business.twitter.com/twitter101/ Twitter 101: Using Twitter for Business: http://news.cnet.com/newbies-guide-to-twitter Newbies Guide to Twitter: http://www.facebook.com/note.php?note_id=12261944821 Facebook Pages Insiders Guide: http:// www.facebook.com/facebook Facebook’s Facebook Page: http://teenadvice.about.com/od/adviceexpert/a/usingfacebook.htm Facebook Do’s & Don’ts: http://socialmediaclub.pbworks.com/Project:+Media+Literacy SMC Media Literacy Project: http://www.socialmediaclub.org Social Media Club (SMC): http://www.slideshare.net/jerseyguyz/facebook-twitter-blogs-for-business Using Facebook,Twitter & Blogs for Business (slides in this presentation):
Useful Links -2 http://www.insidefacebook.com/ Inside Facebook-Tracking Facebook and the Facebook Platform for Developers and Marketers http://www.amazon.com/ Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Hardcover) http://www.web-strategist.com/blog/ Web Strategy by Jeremiah http://www.allfacebook.com/2009/03/facebook-page-strategy/ How To Develop A Facebook Page That Attracts Millions of Fans http://www.allfacebook.com/2009/02/facebook-privacy/ 10 Privacy Settings Every Facebook User Should Know http://www.slideshare.net/joseph.murphy/social-networking-literacy-competencies-for-librarians-1844336 Social Networking Literacy Competencies For Librarians http://www.docstoc.com/docs/2873849/The-Community-Bankers-Guide-to-Social-Network-Marketing The Community Bankers Guide to Social Network Marketing http://apps.facebook.com/diditzapp/ Quickly Convert Facebook Albums to Web Pages http://mindymcadams.com/tojou/2009/now-printable-reporters-guide-to-multimedia-proficiency/ Reporter’s Guide to Multimedia Proficiency http://www.allfacebook.com/ All Facebook – The Unofficial Facebook Resource
Q&A (Source: http://www.snorgtees.com/images/PiBeRational_Thumbnail.gif )

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Using Facebook Twitter & Blogs For Business

  • 1. Using Facebook,Twitter & Blogs for Business Tim Zebo Systems Engineering Consulting “ Experience, Innovation, Integrity” Cell: 732-757-8353 [email_address] www.linkedin.com/in/timzebo http://www.facebook.com/tim.zebo http://twitter.com/jerseyguy http://www.slideshare.net/jerseyguyz/facebook-twitter-blogs-for-business
  • 2. Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
  • 3. (Source: http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm ) “Social Media will Change Your Business….Your Non-Profit….Your Life....”
  • 4. “ Web 1.0” Wikipedia (launched Jan. 15, 2001) 3 million articles in English (10 million in all languages) 75,000 contributors (260 languages) 700 million visitors/year E-Commerce Lots & lots of business websites YouTube 70 million videos 200,000 contributors (avg. age = 26.6 years old) 13 hours uploaded/minute 100 million views/day Google paid $1.65 billion for YouTube in 10/06 Google bandwidth costs alone > $1 million/day Google (25,000 employees) 1 trillion web addresses in search index 2 billion searches/day (Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ )
  • 5. “ Web 1.0” = “Whopping Big Library & Mall” Wikipedia (launched Jan. 15, 2001!) 3 million articles in English (10 million in all languages) 75,000 contributors (260 languages) 700 million visitors/year E-Commerce Lots & lots of business websites YouTube 70 million videos 200,000 contributors (avg. age = 26.6 years old) 13 hours uploaded/minute 100 million views/day Google paid $1.65 billion for YouTube in 10/06 Google bandwidth costs alone > $1 million/day Google (25,000 employees) 1 trillion web addresses in search index 2 billion searches/day (Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ ) “ Why read traditional ads?” “ Why only TV; or movies at the mall?” “Come visit any time, day, night, weekday, Sunday, holiday”
  • 7. “ Why go to the “Real” Library or Mall?” (Source: http://www.doonesbury.com/strip/dailydose/index.html?uc_full_date=20090908)
  • 9. “ Web 2.0” Facebook 250 million users (100 million visit once/day or more) 100 “friends”/user (avg.) 26 minutes = avg. time users spend/day 700 million photos posted/month 4 million people “fan” a page each day Twitter 3 million, 140-character, Tweets/day 165,000 followers of most popular user (BarackObama) 86,000 followers of the most active Twitter user (kevinrose) Blogs 133 million blogs; 81 languages; 900,000 posts/day 346 million people read blogs once/day or more (77% of web users) 1,750,000 subscribers to TechCrunch Technology blog (Sources: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ ; http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )
  • 10. “ Web 2.0” = “A Huge Cocktail Party” Facebook 250 million users (100 million visit once/day or more) 100 “friends”/user (avg.) 26 minutes = avg. time users spend/day 700 million photos posted/month 4 million people “fan” a page each day Twitter 3 million, 140-character, Tweets/day 165,000 followers of most popular user (BarackObama) 86,000 followers of the most active Twitter user (kevinrose) Blogs 133 million blogs; 81 languages; 900,000 posts/day 346 million people read blogs once/day or more (77% of web users) 1,750,000 subscribers to TechCrunch Technology blog (Sources: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ ; http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) “Come party any time, day, night, weekday, Sunday, holiday”
  • 12. Customers & Clients are Spending LOTS OF TIME = Socializing ONLINE… (Source: http://www.flickr.com/photos/mefind/505705647 )
  • 13. Why? “ Social media enables rich conversations … on what matters (who's running for office?)...and, on what doesn’t (Oprah’s having lunch where?) We…engage in…listen to…laugh at…think about… the many different views and opinions shared in those conversations. Sometimes we act…or change our mind…or just forget about it…but we enjoy the experience and come back for more. We like all the posts & cool [photos &] videos. It makes us buy stuff. ” (Source: http://www.slideshare.net/dolauren )
  • 14. Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
  • 15. Facebook Users (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )
  • 18. Summary of Facebook Features Join for FREE and… Share Activities with ”Friends”: what you did… what you’re doing now…what you’re planning Share Original Creations : opinions, articles, photos, videos, links Share Creations by Others : opinions, articles, photos, videos, links Eavesdrop & Comment on Activities : of “friends”, groups & businesses Request Comments : from “friends” & groups Engage in FB “Blog” Posts & Real-Time Chats : with “friends” & group members (easier than email) Invite “Friends” & Groups & “Fans” to an event Find Old & New “Friends” via search or via “friends”
  • 19. Some Personal Examples In the last six months on Facebook, I’ve… Debated Boy Scout policies with a state Supreme Court Justice (not from NJ) Discussed “private ownership of rivers” with his son Watched a video posted by a friend from Singapore…she saw it while traveling in Australia Reconnected with elementary & college classmates Posted review of Peter Singer’s new book…3 friends purchased it, or borrowed it from library. Discussed 9/11 & religion with friends….over 30 Facebook conversations (posts/email)
  • 20. Some Personal Examples In the last six months on Facebook, I’ve… Debated Boy Scout policies with a state Supreme Court Justice (not from NJ) Discussed “private ownership of rivers” with his son Watched a video posted by a friend from Singapore…she saw it while traveling in Australia Reconnected with elementary & college classmates Posted review of Peter Singer’s new book…3 friends purchased it, or borrowed it from library. Discussed 9/11 & religion with friends….over 30 Facebook conversations (posts/email) Likelihood of these conversations BF (Before Facebook) = 0!
  • 21. Summary of Facebook Features Join for FREE and… Share Activities with ”Friends”: what you did… what you’re doing now…what you’re planning Share Original Creations : opinions, articles, photos, videos, links Share Creations by Others : opinions, articles, photos, videos, links Eavesdrop & Comment on Activities : of “friends”, groups & businesses Request Comments : from “friends” & groups Engage in FB “Blog” Posts & Real-Time Chats : with “friends” & group members (easier than email) Invite “Friends” & Groups & “Fans” to an event Find Old & New “Friends” via search or via “friends” Facebook = “Rich Conversations”
  • 22. Facebook User Categories “ Personal Profile” Created by an individual person to represent that person All actions are linked to a Personal Profile (except “Page” admin) Other users can “friend”, email, instant message, etc. Accessibility depends on user-controlled privacy settings Using for business may result in account warning or disabling “ Group” Created by any user about any topic Admin(s) & actions are linked to Personal Profile(s) Other users can “join” Accessible via Google search “ Page” Created (only) by an authorized representative of any real business, public figure, artist, or brand Separate entity from creator’s personal profile – admin(s) not shown; “action” source is “Page” Other users can become “fans” of Customize with rich media & “applications” Accessible via Google search (Source: http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf )
  • 23. Facebook “Group” Example -1 (Source: http://www.facebook.com/group.php?gid=53320310123 )
  • 24. Facebook “Group” Example -2 (Source: http://www.facebook.com/group.php?gid=53320310123 )
  • 25. Facebook “Page” Example: Retail Store -1 (Source: http://www.facebook.com/pages/Souderton-PA/Ashers-Chocolates-Retail-Store/59969944742 )
  • 26. Facebook “Page” Example: Retail Store -2 (Source: http://www.facebook.com/pages/Souderton-PA/Ashers-Chocolates-Retail-Store/59969944742 )
  • 27. Why Do People Visit Facebook (Business) Pages? 66% - Read product news, updates, promotions 40% - View or download music or videos 33% - Post an opinion; connect with other people (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) (Source: Pace University Study, 12/08)
  • 28. Why Do People Visit Facebook (Business) Pages? 66% - Read product news, updates, promotions 40% - View or download music or videos 33% - Post an opinion; connect with other people If your business (or non-profit) has prospects on Facebook who would find any of the above interesting, consider building a Facebook “Page”. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) (Source: Pace University Study, 12/08)
  • 29. Why Do People Visit Facebook (Business) Pages? 66% - Read product news, updates, promotions 40% - View or download music or videos 33% - Post an opinion; connect with other people If your business (or non-profit) has prospects on Facebook who would find any of the above interesting, consider building a Facebook “Page”. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) (Source: Pace University Study, 12/08)
  • 30. Facebook On-Line Retail Example: (with “viral marketing”) It’s not necessarily about you or your products!
  • 31. The Animal Rescue Site: Wall/(Blog) (Source: http://www.facebook.com/theanimalrescuesite )
  • 32. The Animal Rescue Site: Info )Source: http://www.facebook.com/theanimalrescuesite )
  • 33. The Animal Rescue Site: Store (Source: http://www.facebook.com/theanimalrescuesite )
  • 34. The Animal Rescue Site: Promos (Source: http://www.facebook.com/theanimalrescuesite )
  • 35. The Animal Rescue Site: Photos (Source: http://www.facebook.com/theanimalrescuesite )
  • 36. The Animal Rescue Site: Events (Source: http://www.facebook.com/theanimalrescuesite )
  • 37. Facebook Example: Small Hi-Tech (Source: http://www.facebook.com/expandrive )
  • 38. Facebook Example: Large Hi-Tech (Source: http://www.facebook.com/Intel )
  • 39. Facebook Example: Large Hi-Tech (Source: http://www.smallthingschallenge.com/thankyou.php)
  • 40. Why Do People Visit Facebook (Business) Pages? 66% - Read product news, updates, promotions 40% - View or download music or videos 33% - Post an opinion; connect with other people If your business (or non-profit) has prospects on Facebook who would find any of the above interesting, consider building a Facebook “Page”. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) (Source: Pace University Study, 12/08)
  • 41. Facebook Example: Non-Company-Sponsored Group “Canon Digital Photography” (Source: http://www.facebook.com/group.php?gid=2204516892 ) 4/3/09: 50,000 members 8/26/09: 74,000 members! Marketing a photo book to fellow members
  • 42. Facebook Advertising (Source: http://www.facebook.com/advertising/ )
  • 43. Browse “Pages” by Type (Source: http://www.facebook.com/pages/?browse )
  • 44. Facebook User Categories “ Personal Profile” Created by an individual person to represent that person All actions are linked to a Personal Profile (except “Page” admin) Other users can “friend”, email, instant message, etc. Accessibility depends on user-controlled privacy settings Using for business may result in account warning or disabling “ Group” Created by any user about any topic Admin(s) & actions are linked to Personal Profile(s) Other users can “join” Accessible via Google search “ Page” Created (only) by an authorized representative of any real business, public figure, artist, or brand Separate entity from creator’s personal profile – admin(s) not shown; “action” source is “Page” Other users can become “fans” of Customize with rich media & “applications” Accessible via Google search (Source: http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf )
  • 45. Facebook “Applications” - 1 (Sources: http://thefutureofads.com/volkswagen-lets-you-meet-the-volkswagens-on-facebook , http://www.facebook.com/VW?v=app_80124610377 )
  • 46. Facebook “Applications” - 2 (Sources: http://www.facebook.com/help.php )
  • 47. Facebook “Applications” - 3 (Sources: http://www.facebook.com/help.php )
  • 48. Facebook “Applications” - 4 (Sources: http://statistics.allfacebook.com/applications , http://statistics.allfacebook.com/developers/single/zynga/27/ )
  • 49. Facebook “Lexicon” Tools (Source: http://www.facebook.com/advertising/?lexicon )
  • 50. Facebook Pay-per-click Ads “ 77% of consumers trust ‘email from someone they know’; 16% trust ‘what’s written in a company’s blog’. (Source: http://www.facebook.com/ads/best_practices.php ) (Source: http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html ) (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) “ The most trusted advertising comes from friends interacting with your business page, and their friends seeing notifications of this activity.”
  • 51. When Things Go Horribly Wrong (Source: http:// www.facebook.com/group.php?gid =119099537379 )
  • 52. Party Poopers? (Source: http://www.nytimes.com/2009/08/30/magazine/30FOB-medium-t.html )
  • 53. Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
  • 54. Twitter = “Cocktail Party Pal” (Source: http://twitter.com/ )
  • 55. Twitter (Source: http://twitter.com/ )
  • 56. Twitter’s Phenomenal Traffic Growth (Source: http://www.quantcast.com/twitter.com ) 2/09: 3 million users/month 7/09: 30 million users/month!
  • 57. 140-Character “Tweets” (Source: http://twitter.com/SreeNet ) Who are you following?
  • 58. Twitter StreamGraphs (Source: http:// www.neoformix.com/Projects/TwitterStreamGraphs/view.php )
  • 59. Marketing a “Coaching Kids’ Soccer” Book-1? (Source: http://www.neoformix.com/Projects/TwitterVenn/view.php )
  • 60. Marketing a “Coaching Kids’ Soccer” Book-2? (Source: http://twitter.com/LearnedBits )
  • 61. Marketing a “Coaching Kids’ Soccer” Book-3? (Source: http://searchanalytics.compete.com/keyword_destination/coaching%20soccer )
  • 62. Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
  • 63. Next Steps “ Success in social media comes with the right attitude and intentions. If you make the shift from selling to helping people buy you will find your greatest possible success as an organization.” (Source: Chris Heuer, http://socialmediabuyersguide.com/about/ ) Think of social marketing not as an “add-on” requiring “extra effort” but as a paradigm change in marketing , and as a replacement for less effective marketing channels Spend time understanding social media as it applies to your specific markets. Move some marketing $$$ from a traditional channel to the new ones (e.g., eliminate one trade show & hire an Online Community Manager) Note: B2C, B2B & B2G have three vastly different communication dynamics. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )
  • 64. “ How to Kickstart a Community” Create compelling content on a daily or weekly basis (wall posts, videos, podcasts). Invite influencers and advocates to your on-line community first. Perhaps, give them first right of testing the system and then have them invite others. Encourage interaction through conversations. Ask questions, talk about controversial topics, or host a contest that encourages participation. Reward users who participate the most. Unexpectedly, send them something nice as a thank you, or reward them with premium services –never money. Centralize your community around your real world events.  Talking about the event both while it’s happening, and then afterwards are key. Integrate social media with your website, and make sure your call center, email marketing, and external newsletters all include references to your community (including email signatures). Encourage employees to get active by posting, debating, and having conversations about the news, product updates, or relevant YouTube videos.   Of course, you have an online community manager on staff, right? (Source: http://www.web-strategist.com/blog/ )
  • 65. Overview Social Media Facebook (& Blogs) Twitter Next Steps Useful Tools & Links Q&A
  • 66. Facebook Browser Tool – One Click Post to Facebook (Source: http://www.facebook.com/share_options.php )
  • 67. Using TweetDeck “Search” (Source: http://tweetdeck.com/beta/help/search/ )
  • 68. Useful Links -1 http://www.forbes.com/2009/06/30/social-media-guidelines-intelligent-technology-oreilly.html “ A Corporate Guide For Social Media” http://bx.businessweek.com/social-media-business-success/ Business Week Business Exchange: “Social Media Business Success” http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm Business Week article: “Social Media Will Change Your Business” http://www.comscore.com/ Comscore - “Digital Marketing Intelligence”: http://mashable.com/ Mashable – The Social Media Guide: http://business.twitter.com/twitter101/ Twitter 101: Using Twitter for Business: http://news.cnet.com/newbies-guide-to-twitter Newbies Guide to Twitter: http://www.facebook.com/note.php?note_id=12261944821 Facebook Pages Insiders Guide: http:// www.facebook.com/facebook Facebook’s Facebook Page: http://teenadvice.about.com/od/adviceexpert/a/usingfacebook.htm Facebook Do’s & Don’ts: http://socialmediaclub.pbworks.com/Project:+Media+Literacy SMC Media Literacy Project: http://www.socialmediaclub.org Social Media Club (SMC): http://www.slideshare.net/jerseyguyz/facebook-twitter-blogs-for-business Using Facebook,Twitter & Blogs for Business (slides in this presentation):
  • 69. Useful Links -2 http://www.insidefacebook.com/ Inside Facebook-Tracking Facebook and the Facebook Platform for Developers and Marketers http://www.amazon.com/ Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Hardcover) http://www.web-strategist.com/blog/ Web Strategy by Jeremiah http://www.allfacebook.com/2009/03/facebook-page-strategy/ How To Develop A Facebook Page That Attracts Millions of Fans http://www.allfacebook.com/2009/02/facebook-privacy/ 10 Privacy Settings Every Facebook User Should Know http://www.slideshare.net/joseph.murphy/social-networking-literacy-competencies-for-librarians-1844336 Social Networking Literacy Competencies For Librarians http://www.docstoc.com/docs/2873849/The-Community-Bankers-Guide-to-Social-Network-Marketing The Community Bankers Guide to Social Network Marketing http://apps.facebook.com/diditzapp/ Quickly Convert Facebook Albums to Web Pages http://mindymcadams.com/tojou/2009/now-printable-reporters-guide-to-multimedia-proficiency/ Reporter’s Guide to Multimedia Proficiency http://www.allfacebook.com/ All Facebook – The Unofficial Facebook Resource
  • 70. Q&A (Source: http://www.snorgtees.com/images/PiBeRational_Thumbnail.gif )