Using Google Search Console Data in Power BI.pptx
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The document provides a guide on how to effectively use Google Search Console data in Power BI to create visually appealing dashboards. It outlines steps including exporting data, loading it into Power BI, creating new columns, applying custom date formats, and reporting techniques to enhance standard reporting. This process allows for more compelling presentations of SEO performance data for wider audiences.
![Step 3 – Add a week ending column
Go to the table view, and click new column,
Then use the DAX code to create the new column
Week Ending = 'Dates'[Date] + 7 - WEEKDAY([DATE],
2)
now press enter and your new Week ending column is
added](https://image.slidesharecdn.com/usinggooglesearchconsoledatainpowerbi-240305103917-2e181887/85/Using-Google-Search-Console-Data-in-Power-BI-pptx-7-320.jpg)
Using Google Search Console Data in Power BI.pptx
- 1. Power BI Tips and Timesavers Working with Google Search Console Data in Power BI
- 2. Google Search Console is a very powerful tool to measure SEO performance. This post highlights how with a little effort you can use Google Search Console Data in Power BI to create much more compelling dashboards
- 3. Why would you need to The standard reporting you get from the Google Search Console is quite limited
- 4. With Power BI you can make it a lot more engaging
- 5. Step 1 – Export the GSC data At the top right of the google search console, click export You can then save it as an excel file In the Excel file there are a number of tabs We will only keep the dates tab
- 6. Step 2 - Load the data into Power BI Desktop Open Power BI Desktop Click Get Data and select your excel file, wherever you saved it
- 7. Step 3 – Add a week ending column Go to the table view, and click new column, Then use the DAX code to create the new column Week Ending = 'Dates'[Date] + 7 - WEEKDAY([DATE], 2) now press enter and your new Week ending column is added
- 8. Step 4 – Apply a custom date format Go to the model view, and select the field you want to set the format In the properties panel scroll down to Date Time Format In the drop down list there is a 'custom' option at the top of the list You now see a custom format box, type this notation dd mmm yy
- 9. Final Step - create the power bi report We brought the Impressions and clicks into a combo line and column chart, and used the new week ending fields as the x axis Then created a separate measure for the click through rate and presented that below with conditional formatting to highlight the changes in those rates using a gradient scale
- 10. Using the standard google search console report is ok for technical exploration. But if you want to share this information with a wider audience who want to see more compelling and attractive reports. You need to apply some reporting skill to the solution Using Google Search Console Data in Power BI shows you how it can be done with a simple static data example, bringing custom date formats, conditional formatting and a calculated column into the mix to make it much more user friendly
- 11. For more Tips, Tricks and Timesavers, visit our website Business Analytics Blog – Select Distinct Credit: simon.harrison@selectdistinct.co.uk