Using Linked In for your business
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Lorna Sixsmith's presentation discusses how LinkedIn can benefit businesses by helping them position themselves, gain credibility with connections and references, and expand their network of customers, prospects, and suppliers. The presentation provides tips for developing an online brand on LinkedIn such as completing your profile with recommendations and keywords, positioning yourself as an expert through your contributions, and using LinkedIn to both find jobs and source new employees. The goal is to learn how to develop an online strategy and network on LinkedIn to help your business.
Using Linked In for your business
- 1. Linked In For Your Business Lorna Sixsmith Write On Track Lorna Sixsmith - Write on Track
- 2. What LinkedIN can do for you • Position You/Your Company – proves you exist and you have references • Offers Credibility – shows you are trustworthy • Expand Business Contacts – with customers, potential customers, suppliers, distributors, prospects, f unding sources .... • Show your expertise and leadership – become part of groups, run a group • Source employees Lorna Sixsmith - Write on Track
- 3. Aims & Objectives • Overview of LinkedIN • How to develop your online brand • How to improve your credibility • Tips for improving your profile • How to develop an online strategy • Benefits for your business Lorna Sixsmith - Write on Track
- 4. What is Networking? • Networking is developing and maintaining contacts with a variety of people who may be useful to you. • Build relationships on LinkedIN • How do you add value to yourself? Lorna Sixsmith - Write on Track
- 5. Get Started on LinkedIn Lorna Sixsmith - Write on Track
- 6. How do you connect? Lorna Sixsmith - Write on Track
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- 8. Personalise your Connection Request Lorna Sixsmith - Write on Track
- 9. Network Statistics Lorna Sixsmith - Write on Track
- 10. Power Your Career: Find a Job Lorna Sixsmith - Write on Track
- 11. Learn / Share Expertise / Network Lorna Sixsmith - Write on Track
- 12. Linked IN • Stay informed about your contacts and within your industry (market research/competitors/networking) • Your business development - Find the people and knowledge you need to achieve your goals • Control your brand = your professional identity. Lorna Sixsmith - Write on Track
- 13. Skills – what do you wish to communicate? Social Media Strategist Social Media Trainer Blog Coaching and Training Copy Writer MA in Irish Studies, BA Hons in English Award Winning Blogger Qualified Teacher/Lecturer Lorna Sixsmith - Write on Track
- 14. Search for Your Name Lorna Sixsmith - Write on Track
- 15. Linked In Profile Lorna Sixsmith - Write on Track
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- 17. You are unique just like everyone else! • 100% completeness • More than 3 recommendations • Keywords in summary and in job title • Professional picture (+5%) • Add a summary (+5%) • Name your website/blog and include a link • Personalise your URL Lorna Sixsmith - Write on Track
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- 19. Your Personal LinkedIN URL Lorna Sixsmith - Write on Track
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- 22. 5 Ways To Build & Control Your Online Brand Engaging Profile which includes Recommendations and Targeted Keywords Promote Expertise on your Profile Have a Reputation Management Strategy – use google alerts Position yourself as a Leader/Expert by partaking in groups and answers Start, Manage and Promote an Event Lorna Sixsmith - Write on Track
- 23. Find Lorna Sixsmith at: Write-on-Track.com GarrendennyLane.com 086 1051007 Facebook.com/GarrendennyLane Facebook.com/writeontrackresults @garrendennylane, @writeontrack_L Linkedin.com/in/lornasixsmith Lorna Sixsmith - Write on Track