![translating your brand to your profile
1. Profile Picture
Pick a photo aligned with
your role/brand. Members
with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
2. Banner Image
Create a banner image
(1584px x 396px) to highlight
things at a glance. Consider
including the following:
Relevant background photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
3. Headline
Customize this as it shows
up as your byline.
Use the following:
"[Role/Department] at
[Company] | Industry of
Interest | Unique Statement"
TIP: Editing on Mobile allows
you to use more characters
4. Summary
Include your impact thesis
here. Utilize keywords from
industries/roles of interest.
Share about your interest,
experience, career
aspirations, etc.
5. Media
Include digital rich media
highlighting any notable
features or projects.](https://image.slidesharecdn.com/usinglinkedintocrushit-190619144554/85/Using-LinkedIn-to-Crush-It-9-320.jpg)
![The SecrET TO WRITE A GREAT HEADLINE
Look at recent blogs and news sites for trending topics (Quora, Medium, Reddit)
E A T
E = End result reader wants A = Address any objections T = Time period they'll get it
"My dream job" "I don't have any experience" "ASAP"
EXAMPLE
"5 Secrets to Getting Your Dream Job Without Experience" [E+A]
"Get Hired for Your Dream Job By Next Month" [E + T]
"How To Get Your Dream Job As a College Student" [E+A]
Adapted from Jon Youshaei](https://image.slidesharecdn.com/usinglinkedintocrushit-190619144554/85/Using-LinkedIn-to-Crush-It-16-320.jpg)
![sending personalized connections
[FirstName],
[FirstName],
[Mutual]
Additional messaging templates](https://image.slidesharecdn.com/usinglinkedintocrushit-190619144554/85/Using-LinkedIn-to-Crush-It-21-320.jpg)
Using LinkedIn to Crush It
- 1. USING LINKEDIN TO CRUSH ITWWW.GERMAINLOUIE.COM
- 2. About Linkedin Create economics opportunity for every member of the global workforce. Our Vision
- 3. linkedin Statistics ~61musers are senior level influencers610m+ users on LinkedIn with less than 50% active on a monthly basis 90%+recruiters use LinkedIn to source candidates ~3musers are sharing content daily ~40musers are in decision making positions
- 4. Why LinkedIn? Creating Opportunity Establish Your Profile Keep Learning Building a Powerful Network Thought Leadership Realize Your Earning Potential
- 5. Let's Get STarted Your Impact Your Brand Your Content Your Community How are you different? What value do you bring? How do others see you? How do you see yourself? What are you sharing? How is this helping you? How are you building meaningful relationships?
- 6. Your Impact
- 7. IDENTIFY YOUR PASSION CLARIFY YOUR GOALS CRAFT YOUR IMPACT THESIS How would your family & friends describe you? What obstacles have you overcome and how? What do you do better than most people? What skills (soft-skills or technical skills) do you have to offer? What are some activities you enjoy doing? What motivates you? What/who are things you're loyal to? If money wasn't an issue, how would you spend your time? What are your short, mid, and long term goals? Are they SMART goals? Why are these your goals and how important are they to you? How do you spend your time each day and is it relevant to your goals? Sum it all up in an action packed thesis statement. "I use my {strengths} and {passion} to {goals}." IDENTIFY YOUR STRENGTHS Creating an impact
- 8. Your Brand
- 9. translating your brand to your profile 1. Profile Picture Pick a photo aligned with your role/brand. Members with a photo get: 9x More Connection Requests 21x More Profile Views 36x More Messages 2. Banner Image Create a banner image (1584px x 396px) to highlight things at a glance. Consider including the following: Relevant background photo Logo(s), Products, & Services Social/Personal Website Areas of Expertise Call To Action 3. Headline Customize this as it shows up as your byline. Use the following: "[Role/Department] at [Company] | Industry of Interest | Unique Statement" TIP: Editing on Mobile allows you to use more characters 4. Summary Include your impact thesis here. Utilize keywords from industries/roles of interest. Share about your interest, experience, career aspirations, etc. 5. Media Include digital rich media highlighting any notable features or projects.
- 10. translating your brand to your profile improve your resume and linkedin profile
- 11. Your Content
- 13. Best Practices for posting on linkedin Use short-form posts to share and start conversations about what you're reading, ask for advice or ideas, and to respond to industry news, trending topics and major events. Content matters Share quality insights and fresh perspectives based on your knowledge, expertise or observations. Share consistently This helps build a relationship and habit around your content. Start or join a conversation Engage your network by asking a question or by sharing a point of view. Respond to commenters and engage with others' posts. @Mention Invite people to participate in your conversations by tagging them in your posts. Use relevant #hashtags Use a # to indicate what your post is about. Hashtags are searchable and help your content get discovered. Include a photo or video Posts with images or rich media draw people in and bring your post to life.
- 14. Best Practices for Writing articles on linkedin Use articles to share your insights, perspectives, and expertise. Timely commentary The best way to drive conversation and attention is to write on industry trends or share commentary about the day's news. Headlines matter Ask yourself: "In the course of my busy day, would I click on that?" Images do, too Articles with cover photos tend to get more engagement than those without. Go long (but not too long) The sweet spot for article length is about 500-1,000 words. Here are some ideas to get you started: What will (or should your industry look like in 5, 10, or 15 years, and how will it get there? What important trends should people in your industry or area of expertise know? What are some challenges you've faced or opportunities you've seized? What's the biggest problem your industry needs to solve? What concrete advice would you give someone hoping to enter your field?
- 15. The 3 C's of great writing CLEAR CONFIDENT CONCISE Translate business jargon into simple words. Such as: Delete words that undermine your authority. Follow these rules to make your writing "digestible" Leverage -> Use Competencies -> Skills Optimize -> Perfect Cognizant -> Aware Commence -> Begin Numerous -> Many Sufficient -> Enough "Sometimes" "Possibly" "I think" "Usually" "Maybe" "It seems" "It might" No more than 25 words in a sentence. No more than 3 sentences in a paragraph. Avoid double descriptions ("The room was clean and tidy" -> "The room was clean.") By Jon Youshaei
- 16. The SecrET TO WRITE A GREAT HEADLINE Look at recent blogs and news sites for trending topics (Quora, Medium, Reddit) E A T E = End result reader wants A = Address any objections T = Time period they'll get it "My dream job" "I don't have any experience" "ASAP" EXAMPLE "5 Secrets to Getting Your Dream Job Without Experience" [E+A] "Get Hired for Your Dream Job By Next Month" [E + T] "How To Get Your Dream Job As a College Student" [E+A] Adapted from Jon Youshaei
- 17. PROVEN HEADLINE TEMPLATES SUPERLATIVE SECRET SCARY Headlines about "the best" or "worst" Headlines that reveal the unknown Headlines that instill fear/intrigue The World's Worst Advice About "X" The Best "X" You've Never Head Of The World's Most Unusual "X" The World's Best "X" You Can Actually Afford to Buy The Top 10 Most Important "X" 10 Reasons "X" is the Worst "Y" The Hidden Truth About "X" 10 Secrets The "X" Experts Don't Want You To Know The Secret of Successful "X" Little Known Ways to "X" 10 Myths About "X" That You Still Believe 10 "X" Mistakes You're Making Without Realizing The Untold Dangers Of "X" 10 Reasons Not To "X" 10 "X" Things You Should Never Do Beware Of These 10 "X" By Jon Youshaei
- 18. best practices for sharing videos on linkedin Start with a bang Hook viewers quickly with a striking visual or a good opening line. Show it Your followers want to see what you're seeing. Show them! The details For a clearer picture, be sure you're not backlit. We also recommend filming vertically. The right length Keeping your videos between 30 seconds and two minutes is a good guide. Use a #hashtag This helps your content get discovered. (#OnCampus and #YourUniversity) Be heard Try to film in a quiet spot. If you're in a noise place, consider using your headphones or an external microphone for clear sound. One of the easiest ways to capture attention is to record a video. When sharing videos, consider these stand-out content types: Share professional tips. Share from industry events or conferences. Show a demo, lecture or conversation. Record an explainer video. Share a "behind the scenes" or insider view. Engage viewers by asking a question. Give context by adding text on screen. Share everyday work moments with LinkedIn video filters.
- 19. #Studentvoices monthly content themes LINKEDIN 2019 STUDENT CALENDAR Monthly content themes for students. Interested in a topic? Write about it during the specified month and include the hashtag somewhere in the body of your post. GET STARTED NOW HTTP://LNKD.IN/PUBLISH JAN FEB MAR APR MAY JUN JUL AUG DECNOVOCTSEP 5 YEARS LATER It’s the beginning of the new year. Tell us about your plans for the future and goals you hope to achieve. Where do you see yourself in 5 years? #5YearsLater MY INSPIRATION We are all motivated to achieve success. Tell us about those that influence your drive. What or who inspires you the most? #MyInspiration HIGHS AND LOWS We’ve all faced obstacles. What are some moments to highlight some highs and lows? What did you learn from these experiences? How did you push forward? #HighsAndLows SMARTWORKVSHARDWORK For many, it’s a busy time to balance school, work, and extracurriculars. Where is it appropriate to work smart vs hard? How do you decide? #SmartworkVsHardwork MY CAREER CHOICES As we enter the end of the term, many of us are pursuing the start of a career. What factors did you consider? Have you made the right career choices? #MyCareerChoices TASTE OF SUCCESS We all want to succeed. Everyone measures success differently. Describe what success means to you. How have you been successful? #TasteOfSuccess PEER PRESSURE We’ve all faced peer pressure: It could be a time that pushed you out of your comfort zone. Share about a time you gave into peer pressure. What did you learn? #PeerPressure THERES MORE TO ME We all have a unique story. Take a look at your LinkedIn profile and share about something that’s not on there. What’s the other side of you? #TheresMoreToMe WHATLINKEDINMEANSTOME As you continue to share your voice, what have you noticed that has changed? How has this experience helped you? Share your favorite moments. #LinkedInCELife STARTUPS VS MNCS What are some of the pros and cons of startups vs MNCs? Which do you see yourself working at? And how do you make this decision? #StartupsVsMNCs DESTROYING STEREOTYPES In the face of societal norms, what are stereotypes that you think need be changed? And what steps should students (and others) take to break the stereotypes? #DestroyingStereotypes EXPECTATIONS VS REALITY Reflecting on 2019, what were some expectations you had in regards to internships, jobs, and academics? What were the realities? And what did you learn? #ExpectationsVsReality LEARN ABOUT STUDENT PUBLISHING STUDENTS.LINKEDIN.COM/STUDENT-PUBLISHING BE SURE TO ADD #STUDENTVOICES AT THE BOTTOM OF YOUR POST FOR POSSIBLE PROMOTION Photos courtesy of Canva | Created by Germain Louie
- 20. Your Community
- 21. sending personalized connections [FirstName], [FirstName], [Mutual] Additional messaging templates
- 22. using the alumni tool
- 23. using groups to message
- 25. find nearby & QR code
- 26. find nearby & QR code
- 29. Questions?If you need additional help, please feel free to contact me via LinkedIn. Germain Louie germain@germainlouie.com www.germainlouie.com