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©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  
         ©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  

Page 1
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
Context Slide -- There is no expectation of bullets
          here – just Phil discussing the future
                                 So where are things headed?
                                   •  Continued convergence of mobile, social and eCommerce
                                   •  Continued shift in channel to eCommerce and Social Media
                                   •  Continued shift of traditional customer service to social customer service and
                                      crowd sourcing, for example:
                                       – UGC programs for ratings and reviews and stories for the Sales Cycle
                                       – “Content Curation” of Knowledge articles from the Knowledge Base by
                                         customers in conjunction with our Knowledge Team
                                       – Continued drive or self service, paperless billing and auto-pay.




          13	
                ©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


test	
  
  ©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  
©	
  2010	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  


©	
  2011	
  AT&T	
  Intellectual	
  Property.	
  All	
  rights	
  reserved.	
  AT&T	
  and	
  the	
  AT&T	
  logo	
  are	
  trademarks	
  of	
  AT&T	
  Intellectual	
  Property.	
  	
  

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Using Social Media in Customer Service

  • 1. ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   Page 1
  • 2. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 3. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 4. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 5. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 6. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 7. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 8. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 9. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 10. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 11. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 12. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 13. Context Slide -- There is no expectation of bullets here – just Phil discussing the future So where are things headed? •  Continued convergence of mobile, social and eCommerce •  Continued shift in channel to eCommerce and Social Media •  Continued shift of traditional customer service to social customer service and crowd sourcing, for example: – UGC programs for ratings and reviews and stories for the Sales Cycle – “Content Curation” of Knowledge articles from the Knowledge Base by customers in conjunction with our Knowledge Team – Continued drive or self service, paperless billing and auto-pay. 13   ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   test   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.    
  • 14. ©  2010  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.   ©  2011  AT&T  Intellectual  Property.  All  rights  reserved.  AT&T  and  the  AT&T  logo  are  trademarks  of  AT&T  Intellectual  Property.