Using Social Media In Your Job Search V3.0 Dec 2009
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The document provides tips for managing your online identity and presence to improve your chances of being found by potential employers and opportunities. It recommends having a consistent online name across all profiles, claiming your online "home base" like a personal domain or blog, and making it easy for people to find you by optimizing search engine results and social media profiles. The document emphasizes filling out all profile details, having recommendations, connections and engaging content to increase your online visibility and presence.
Using Social Media In Your Job Search V3.0 Dec 2009
- 1. Managing Your Online Identity
- 2. The Numbers – Summer ‘09 Vault.com - Jan 2009 – 56% of employers have searched candidate profiles on social networks 82% of that 56% said they would gas the candidate if they found something negative Jobvite 2009 survey – 76% of employers investing MORE in EMPLOYEE REFERALS to source candidates Jobvite - 72% will increase use of social networking
- 3. The Numbers – Dec. ‘09 20% total unemployment May ‘09 – 22.9mil unique visitors searched job boards - up 37% from 5/08 people online up - # site visits down Today 200 mil sites – 15 years will increase 40 fold 11/09 - 1 mil blog posts daily 11/09 - 5 BILLION tweets already
- 4. In 6 months we’ve moved from needing an internet presence as a DIFFERENTIATOR to it now being simply a QUALIFIER .
- 5. Your Retirement Is Farther Off Than You Think You MUST be proactively managing your career Your resume is NOT enough You have to develop social capital to increase your chances of being found “… effective presentation of who you are, regardless of medium, is the first step in opening doors of opportunity” – Garr Reynolds , Presentation Zen
- 6. Developing Your Online ID Goal #1 – Make it easy for people to find you Goal #2 – Control what they find Embrace SEO – all about KEYWORDS Not being found by search engines means you don’t exist Control your page rankings Easiest ways to control rank: LinkedIn, Facebook, own domain, blog
- 7. Make it EASY to be Found! Pick a consistent name mike lally NEVER michael Lock in that name on all social media sites (knowem.com – 150 sites) Get a decent headshot. Go to Clix. Buy a domain of your consistent name $10 to register! Put your resume on it
- 8. Pick Your “Home Base” You need a place to send people personal domain, blog, LinkedIn, Facebook? Submit to google – google.com/addurl Build your google profile! Claim home base on technorati and top search engines Blogs – not everyone has a voice Don’t unless you can keep your content fresh Blog about what you want to be known for – not your kids or your bizarre hobby
- 9. Hiring Managers Use Social Media to De-Select You Jobvite 2009 survey of HR and talent managers 95% use LinkedIn 59% use Facebook – UP FROM 36%! 42% use Twitter Not being found means YOU DO NOT EXIST!
- 10. Mike’s Social Media Rules No complaining – EVER! Remove anything negative about old jobs. Remove people from social networking sites that will embarrass you Fill out EVERY “About” page Synch your social media All social media point to “home base”
- 11. LinkedIn Google ♥ LinkedIn You MUST change your public link to your consistent name! This helps Google find you/ + page rank Change your public profile to full view Complete profile = visibility! You will appear in more searches Keyword load – don’t be overt.
- 12. Something to think about… Customized, keyword relevant resumes are critical to your success LinkedIn only gives you ONE resume.
- 13. How Recruiters Use LinkedIn MAKE IT EASY TO BE FOUND! Keyword search of qualifications You want to be at the top of any search results list: By # of connections By # of recommendations By keyword relevance Own as many of these as possible
- 14. Connecting with People on LI Connections = Visibility! More connections mean you will appear in more searches Do not use the standard connect email! Remind them how you know each other End with contact info in case they want to connect outside of LI Reference your Home Base Toplinked.com – connect with 1 or 2 and your network will explode!
- 15. Generating Clicks/Traffic LI - Write recommendations LI - ASK for recommendations More recommendations means your will show up in more searches Posting relevant status updates great way to keep you “Top of Mind” Comment on blogs TINKER with your content
- 16. Facebook Today – 1/5 of ALL net users on Facebook – practically a 2 nd internet! Online interactions more PERSONAL WWGD? Social Search – looks inside facebook, etc Real Time Search – real time
- 17. Twitter Great way to build cred Link to articles you are reading Re-tweet! Search.twitter.com for topics Follow relevant people Build groups!
- 18. Must reads: Trust Agents – Chris Brogan Crush It! – Gary Vaynerchuk Me 2.0 – Dan Schawbel The Brand You 50 – Tom Peters
- 19. How May I Help You? Develop keywords for cross marketing use Set up your LinkedIn profile Set up other social networking profiles Set up a blog Set up a personal domain, load resumes and create links to your profiles