Using Social Media to Improve Yield
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The document provides tips for using social media to improve student yield. It recommends creating Facebook pages for visit days and acceptance experiences. It also suggests layering communication channels like email, social media, and in-person events. The document stresses encouraging sharing on social platforms and monitoring mentions and hashtags. The overall goal is to connect with students throughout the admissions process using multiple online and offline channels.
Using Social Media to Improve Yield
- 1. Using Social Media to Improve Yield
- 2. HELLO… #savetheday2012 www.twgplus.com/blog C
- 3. TALMADGE BOYD #savetheday2012 www.twgplus.com/blog C
- 4. @talmadge Tal.boyd@twgplus.com twgplus.com/blog #savetheday2012 www.twgplus.com/blog C
- 5. THIS WHAT WE’RE GOING TO DO… #savetheday2012 www.twgplus.com/blog C
- 6. + WHERE TO START + FB PAGES + DIGITAL ACCEPTANCE LETTER . + LAYERING CHANNELS + ENCOURAGING SHARING + CONNECTING IRL + MONITORING + HASHTAGS #savetheday2012 www.twgplus.com/blog C
- 7. START EARLY HELLO #savetheday2012 www.twgplus.com/blog C
- 8. HELLO VISIT ACCEPT ENROLL #savetheday2012 www.twgplus.com/blog C
- 9. CREATE VISIT DAY FACEBOOK PAGES HELLO SO STUDENTS CONNECT EARLY ON. #savetheday2012 www.twgplus.com/blog C
- 10. . PARTICIPATE IN THEACCEPTANCE EXPERIENCE #savetheday2012 www.twgplus.com/blog C
- 11. HELP STUDENTS CLOSE THE LOOP WHEN THEY ENROLL Joe Shlabotnik #savetheday2012 www.twgplus.com/blog C
- 12. EDUCATE THE PARENTS ON THE TOOLS rejon #savetheday2012 www.twgplus.com/blog C
- 13. FACEBOOK HELLO PAGES #savetheday2012 www.twgplus.com/blog C
- 14. TIMELINE ALLOWS A MORE VISUALAND PERSONAL EXPERIENCE. USE CALLS TO ACTION. #savetheday2012 www.twgplus.com/blog C
- 15. DIGITAL ACCEPTANCE HELLO LETTER (EXPERIENCE) #savetheday2012 www.twgplus.com/blog C
- 16. IT LIVES ACROSS ALL YOUR CHANNELS #savetheday2012 www.twgplus.com/blog C
- 17. ACCEPTANCE DOES NOT OCCUR IN A VACCUUM. #savetheday2012 www.twgplus.com/blog C
- 18. HELLO DIRECT EMAIL SHARE MEET #savetheday2012 www.twgplus.com/blog C
- 19. LAYER YOUR HELLO CHANNELS #savetheday2012 www.twgplus.com/blog C
- 20. HELLO #savetheday2012 www.twgplus.com/blog C
- 21. HELLO #savetheday2012 www.twgplus.com/blog C
- 22. PRINT SHOULD BE INTERESTING AND SHAREABLE http://hackthetubes.mitadmissions.org/ #savetheday2012 www.twgplus.com/blog C
- 23. EMAIL SHOULD BE SHORT, EASY, INFORMATIVE AND GET THEM ON YOUR “CLASS OF” PAGE #savetheday2012 www.twgplus.com/blog C
- 24. 10% TO 25% OF YOUR RESPONSE WILL BEMOBILE. DON’T IGNORE THE THIRD SCREEN. #savetheday2012 www.twgplus.com/blog C
- 25. THE NEW MICROSITE IS THE SOCIAL HUB. #savetheday2012 www.twgplus.com/blog C
- 26. CONNECT ACCEPTED STUDENTS WITH EVENTS. THIS IS IRL. MITD Gallery #savetheday2012 www.twgplus.com/blog C
- 27. CONSIDER A SOCIAL CUSTOMER SERVICE PAGE OR HASHTAG. #savetheday2012 www.twgplus.com/blog C
- 28. USE POST ENROLL SURVEYS TO FIND OUT WHAT WORKED... AND GET QUOTES. #savetheday2012 www.twgplus.com/blog C
- 29. ENCOURAGE HELLO SHARING #savetheday2012 www.twgplus.com/blog C
- 30. DON’T BE BORING. #savetheday2012 www.twgplus.com/blog C
- 31. USE LINKS TO POST IMMEDIATELY ON TWITTER. <a href=http://twitter.com/home?status=I got in title=”Let everyone know!”>Let everyone know</a> #savetheday2012 www.twgplus.com/blog C
- 32. PROVIDE A PLACE FOR ALL INCOMING CONTENT #savetheday2012 www.twgplus.com/blog C
- 33. REDUCE JOINING FRICTION WHEREVER YOU CAN. #savetheday2012 www.twgplus.com/blog C
- 34. SEED! Yogendra174 #savetheday2012 www.twgplus.com/blog C
- 35. CONNECT IRL HELLO #savetheday2012 www.twgplus.com/blog C
- 36. CONNECT WITH HELLO A CAUSE #savetheday2012 www.twgplus.com/blog C
- 37. SHARE ACROSS ORGANIZATIONS #savetheday2012 www.twgplus.com/blog C
- 38. LISTEN TO THE STUDENTS Tulane Public Relations #savetheday2012 www.twgplus.com/blog C
- 39. MONITOR, MONITOR, HELLO MONITOR #savetheday2012 www.twgplus.com/blog C
- 40. MONITOR MENTIONS OF YOUR SCHOOL. MONITOR HASHTAGS YOU CREATE. #savetheday2012 www.twgplus.com/blog C
- 41. MORE IMPORTANTLY, RESPOND! #savetheday2012 www.twgplus.com/blog C
- 42. #HASHTAGS HELLO #savetheday2012 www.twgplus.com/blog C
- 43. CREATE YOUR OWN ACCEPTANCE MEME WITH #HASHTAGS. celesteh #savetheday2012 www.twgplus.com/blog C
- 44. THANK YOU. HELLO #savetheday2012 www.twgplus.com/blog C