Using social media1
- 1. Using Social Media for Career DevelopmentCareer Centre, Career Development & Employment
- 2. What is social media?Why is social media important for careers?Blogs, twitter, Facebook … LinkedInBenefitsDisadvantagesHow to get on board …Agenda(http://www.digitalmarketingtoday.com)Career Centre, Career Development & Employment
- 3. Distinct from traditional media Blending technology and social interaction for the co-creation of value Relatively inexpensive and accessible Reach – global audienceAccessibility Usability RecencyPermanence (http://en.wikipedia.org/wiki/Social_media)Social Media …. Why?Career Centre, Career Development & Employment
- 4. 15 contacts: 2 contacts will add you + 3 contacts that you will add + 10 contacts (if you join a group or a community)Conversion rate for job opportunities & business opportunities: 5%Calculating missed opportunities15 contacts * 30 days * 5 % conversion rate= 23 opportunities Career Centre, Career Development & Employment
- 5. Personal Blogs – with a focus on careerProfessional Blogs – as a way of self-marketingStudent Blogs – with a focus on careerUsually free, easy, accessibleDownside … need to be visible, connect with readersTo get started blogging, go to: www.wordpress.com www.blogger.com www.xanga.com www.technorati.comBlogsCareer Centre, Career Development & Employment
- 6. Very popular in US, EuropeAdvantage … can be done by mobile phoneDisadvantage … early stages; personal; 140TwitterCareer Centre, Career Development & Employment
- 7. However, some Vietnamese companies are tweeting …Career Centre, Career Development & Employment
- 8. FacebookExtremely popularJuly 2010 - > 500 millionTop social network across eight individual markets in Asia—the Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam (http://en.wikipedia.org/wiki/Facebook)Need a job? Career Centre, Career Development & Employment
- 9. Manager, Policy and Growth – Contract (Vietnam)Facebook is seeking a Policy & Growth Manager for Vietnam, who is passionate about Facebook and has a background in technology or social media, business strategy and legislative and regulatory matters. The ideal candidate will be able to communicate effectively in both English and Vietnamese and have experience in government relations work and navigating government agencies along with an extensive network of contacts in the government and the technology space. The candidate should have experience in developing a growth strategy that involves creating coalitions and communicating with policymakers across the government. The position will require someone to be entrepreneurial in nature, resourceful, flexible and bring an intensity of focus to the project. The Growth Managers at Facebook and will lead the company’s interactions with policymakers and will be responsible for ensuring the site’s accessibility as well as driving user acquisition programs, identifying growth opportunities that help with the distribution of the Facebook brand online and offline and adding value to the Facebook user experience. Why is Facebook hiring a policy and growth manager for Vietnam?Career Centre, Career Development & Employment
- 10. Pro’s and ConsVery popular among young peopleMany Vietnamese companies are on FacebookCheap, accessibleBUT…BlockedPrivacy issuesSocial focusHOWEVER …PotentialCareer Centre, Career Development & Employment
- 11. Worldwide – 80-85 million200 countries and territories worldwideAlmost 50,000 users in VietnamAbout 1,500 companies New … but growingProfessional focusWhy do we focus on LinkedIn?Career Centre, Career Development & Employment
- 12. How to Use LinkedInCareer Centre, Career Development & EmploymentCreate a ProfileCreate a detailed profile on LinkedIn, including photo, employment (current and past), education, industry, and web sitesUpload resumeSheila’s ProfileGeorge’s Profile
- 13. Branding yourselfStatusPhotoGet the Credit ExperienceSummaryRecommendationEducation
- 14. Networking Search StrategyCareer Centre, Career Development & Employment
- 15. Build Your NetworkCareer Centre, Career Development & Employment
- 16. 45% surveyed by CareerBuilder are screening candidates on social networking sites235% dismissed a candidate based on negative online information18% solidified a hiring decision based on positive online informationAre employers really looking for me online?Members (1,814)
- 17. Average 20 jobs posted every day( http://www.Careerbuilder.com)Career Centre, Career Development & Employment
- 18. Tips for using LinkedIn(Alba)Career Centre, Career Development & Employment
- 19. LinkedIn Grad Guide: Video 1What is LinkedIn?LinkedIn Grad Guide: Video 2Building Your Professional BrandLinkedIn Grad Guide: Video 3Finding your Career PassionLinkedIn Grad Guide: Video 4Building a Professional NetworkLinkedIn Grad Guide: Video 5Turning Relationships into OpportunitiesLinkedIn Grad Guide: Video 6Researching & Prepping for InterviewsCareer Centre, Career Development & Employment
- 20. Want these slides?Go to Sheila’s LinkedIn page …Thank You! Questions?(http://www.dirjournal.com)Career Centre, Career Development & Employment
- 21. Alba, J., 2008. I’m on linkedin; now what?2nd ed. Silicon Valley:Happy about Info.Bland, B. (17 October 2010). Facebook fights back against Vietnam block. Asian Correspondent. [Internet] Available from: <http://asiancorrespondent.com/the-asia-file/facebook-fights-back-against-vietnam-block>[Accessed 2 December 2010]CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds [Internet] Available from: http://tiny.cc/I1bXi [Accessed October 9, 2009]Facebook. (1 December 2010) Wikipedia [Internet] Available from: <http://en.wikipedia.org/wiki/Facebook>[Accessed 2 December 2010]Russell, John. (2010) Japan overtakes Indonesia as biggest Twitter user in Asia. Asian Correspondent. [Internet] Available from: <http://asiancorrespondent.com/jon-russell/japan-overtakes-indonesia-as-biggest-twitter-user-in-asia>[Accessed:30 November 2010]Social media. (2010) Wikipedia. [Internet] Available from: <http://en.wikipedia.org/wiki/Social_media> [Accessed 30 November 2010]ReferencesCareer Centre, Career Development & Employment