Using Technology to Sell More Tickets 2013
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The document discusses strategies for enhancing ticket sales at concerts and festivals through technology, emphasizing the importance of social sharing and mobile-optimized ticketing. It highlights statistics from 2012, such as managing ticketing for 40,000 events and achieving significant ticket sales and site traffic. Additionally, the importance of utilizing big data for marketing decisions and audience insights is addressed.
Using Technology to Sell More Tickets 2013
- 1. Using Technology to Sell More Tickets Katie McPhee | @ktmcphee | December 2013 1 Tuesday, December 10, 13
- 2. Capturing the moment Tuesday, December 10, 13
- 3. Capturing the moment Tuesday, December 10, 13
- 4. Capturing the moment Tuesday, December 10, 13
- 5. Agenda • • • Tuesday, December 10, 13 Tools to enhance your festival brand The power of social sharing Big data, bigger crowds
- 6. Agenda • • • Tuesday, December 10, 13 Tools to enhance your festival brand The power of social sharing Big data, bigger crowds
- 7. Tuesday, December 10, 13
- 8. In 2012 we managed ticketing for 40,000 concerts and music festivals. Tuesday, December 10, 13
- 9. Tuesday, December 10, 13
- 10. Tuesday, December 10, 13
- 11. 16 million monthly site visitors 150 million tickets sold £1.2 billion in gross ticket sales Events in 179 countries Tuesday, December 10, 13
- 12. Tools to enhance your festival brand Tuesday, December 10, 13
- 13. Tools to enhance your festival brand Tuesday, December 10, 13
- 14. Some things you do control Tuesday, December 10, 13
- 15. Some things you do control Tuesday, December 10, 13
- 16. Customised ticket pages Tuesday, December 10, 13
- 17. Customised ticket pages Tuesday, December 10, 13
- 18. Queuing is history Tuesday, December 10, 13
- 19. The power of festival Managing your social sharing brand Tuesday, December 10, 13
- 20. The power of festival Managing your social sharing brand Tuesday, December 10, 13
- 21. The impact of a single share Tuesday, December 10, 13
- 22. The impact of a single share Tuesday, December 10, 13
- 23. £3.12 Increase in revenue per Facebook share in the UK - for outdoor Tuesday, December 10, 13
- 24. Social discovery drives social sharing Non-social discovery Social discovery x3 Tuesday, December 10, 13
- 25. Social discovery drives social sharing Non-social discovery Social discovery x3 Tuesday, December 10, 13
- 26. Social discovery leads to more mobile sales = Tuesday, December 10, 13
- 27. Mobile optimised ticket pages increase sales Discovery Mobile Purchasing 25% 60% event page traffic from mobile devices Tuesday, December 10, 13 lift in conversion for mobile-optimized events Mobile Tickets 20k tickets in Passbook in first week
- 28. Big data, bigger crowds Tuesday, December 10, 13
- 29. Big data, bigger crowds Tuesday, December 10, 13
- 30. Real time data enables better business decisions Tuesday, December 10, 13
- 31. Track promotional activity to maximise marketing spend See which promotions are working Create links to track your campaigns and affiliates Know what’s driving traffic and sales Tuesday, December 10, 13
- 32. See where your audience are coming from Tuesday, December 10, 13
- 33. Gain audience insights and stay in touch API Tuesday, December 10, 13
- 34. Gain audience insights and stay in touch API Tuesday, December 10, 13
- 35. Thank You Tuesday, December 10, 13