Using the internet to market products and services 11
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This document discusses internet marketing strategies. It defines internet marketing as using digital technologies to achieve marketing goals through an integrated strategy combining a company's business model, sales goals, customer relationships, and web presence. It discusses differences between internet marketing versions 1.0 and 2.0. It also outlines the internet marketing mix, which includes product, place, price, and promotion strategies for online marketing.
Using the internet to market products and services 11
- 1. Using the Internet to market products and services
- 4. Internet Marketing 1.0 vs 2.0
- 5. The Internet Marketing MixWhat is Internet MarketingThe application of the internet and related digital technologies to achieve marketing objectives.It requires a comprehensive strategy that combines the company's business model, sales goals and customer relationship management with its web presence, focusing on its target market through proper choice of design, functionality and media.
- 6. What is Internet MarketingLimitationsDigital literacy
- 9. SecurityWhat is Internet MarketingUses of Internet by companiesBe
- 10. Show
- 11. Promote
- 12. Sell
- 13. SupportWhat is Internet MarketingAdvantagesCost
- 14. Convenience
- 15. Simplicity
- 16. Effectiveness
- 17. Measurability
- 18. Target / relevanceAgendaWhatis Internet Marketing
- 19. Internet Marketing 1.0 vs 2.0
- 20. The Internet Marketing MixInternet Marketing 1.0vs2.0WEB 1.0 WEB 2.0ReadingWritingPersonal sites BlogsCompaniesCommunitiesOwning SharingMp3.com P2PBanners AdwordsPageviewsCostperClickLecturesConversationsBritannica Online WikipediaPublishingParticipatingMessaging Social Networking
- 21. Internet Marketing 1.0 vs 2.01.0: Build the right site… … get as many links as you can.BannersCOMPANY’sWEBSITE:NICE DOMAIN
- 22. FANCY DESIGN
- 23. GOOD USABILITY
- 25. Internet Marketing 1.0 vs 2.02.0: Build the right site, get the links… … push your content to the users.BannersCOMPANY’sWEBSITE:NICE DOMAIN
- 26. FANCY DESIGN
- 27. GOOD USABILITY
- 30. Internet Marketing 1.0 vs 2.0
- 31. The Internet Marketing MixInternet Marketing MixeProductSpecific internet based servicesand products (e-commerce and media)
- 32. eBay
- 33. NetFlix
- 34. Portal Clix
- 35. DestakesInternet Marketing MixeProductSpecific internet based services and products
- 36. Improving the core product
- 37. Mass customizationInternet Marketing MixeProductSpecific internet based services and products
- 38. Improving the core product
- 40. Customer drivingInternet Marketing MixeProductSpecific internet based services and products
- 41. Improving the core product
- 43. Customer driving
- 44. Customer feedbackInternet Marketing MixeProductSpecific internet based services and products
- 45. Improving the core product
- 46. Augmenting the core product
- 47. Servicing Internet Marketing MixeProductSpecific internet based services and products
- 48. Improving the core product
- 49. Augmenting the core product
- 50. Servicing
- 51. RecommendationsInternet Marketing MixePlaceAno(the)r sales channel
- 52. Maincompany site
- 53. Thirdparty sites
- 54. Affilate sites
- 55. Neutral sites
- 56. Social NetworkInternet Marketing MixePlaceAno(the)r sales channel
- 57. The long tailThe Long TailPHYSICAL RETAILER(FNAC)SALESHYBRID RETAILER(AMAZON)DIGITAL RETAILER(iTUNES)TITLESsource: wired.com; © Chris Anderson
- 58. The Long Tailsource: wired.com; © Chris Anderson
- 59. The Long Tailsource: wired.com; © Chris Anderson
- 60. Internet Marketing MixePrice Price transparency - Benchmark
- 61. Special Internet prices
- 62. Pay per use / download
- 65. Refund Policies
- 66. Volume pricingInternet Marketing MixePricePrice transparency - Benchmark
- 67. Special Internet prices
- 68. Is Internet Free ?
- 69. Is Internet Free?© Chris Anderson
- 70. Internet Marketing MixePromotionWays to promoteyourproduct /service online:
- 71. Use new media
- 75. E-zineE-zine
- 76. BannersE-zine
- 77. Banners
- 79. Banners
- 80. Interactives
- 81. BlogsE-zine
- 82. Banners
- 83. Interactives
- 84. Blogs
- 85. Text adsE-zine
- 86. Banners
- 87. Interactives
- 88. Blogs
- 89. Text ads
- 90. SEM
- 91. SEO – Search Engine Optimization
- 92. PPC – Pay per Click
- 94. Banners
- 95. Interactives
- 96. Blogs
- 97. Text ads
- 98. SEM
- 99. MessengerE-zine
- 100. Banners
- 101. Interactives
- 102. Blogs
- 103. Text ads
- 104. SEM
- 105. Messenger
- 106. RSSE-zine
- 107. Banners
- 108. Interactives
- 109. Blogs
- 110. Text ads
- 111. SEM
- 112. Messenger
- 113. RSS
- 114. GadgetsE-zine
- 115. Banners
- 116. Interactives
- 117. Blogs
- 118. Text ads
- 119. SEM
- 120. Messenger
- 121. RSS
- 122. Gadgets
- 123. Viral VideosE-zine
- 124. Banners
- 125. Interactives
- 126. Blogs
- 127. Text ads
- 128. SEM
- 129. Messenger
- 130. RSS
- 131. Gadgets
- 132. Viral Videos
- 134. Banners
- 135. Interactives
- 136. Blogs
- 137. Textads
- 138. SEM
- 139. Messenger
- 140. RSS
- 141. Gadgets
- 142. Viral Videos
- 143. AugmentedReality
- 144. AppsE-zine
- 145. Banners
- 146. Interactives
- 147. Blogs
- 148. Textads
- 149. SEM
- 150. Messenger
- 151. RSS
- 152. Gadgets
- 153. Viral Videos
- 154. AugmentedReality
- 155. AppsE-zine
- 156. Banners
- 157. Interactives
- 158. Blogs
- 159. Textads
- 160. SEM
- 161. Messenger
- 162. RSS
- 163. Gadgets
- 164. Viral Videos
- 165. AugmentedReality
- 166. Apps