“Using Video to enhance the Project Communication Processes”
- 3. Using video to Enhance the Project Communications Process
- 4. This presentation will: 1. Briefly describe a successful video and the production process behind it 2. Identify different types of video relevant to a PM 3. Demonstrate how video can be implemented into a PM’s process
- 5. QUESTION Do you have an In-House production team? 1. What is it used for? 2. What types of videos and what tools were used? 3. Were your goals accomplished?
- 6. What is a video? video is the communication of information through recorded images and sounds.
- 7. What is a video in it’s meta? •video uses emotion and attitude to affect it’s viewer. •Communicating the right material at the right time can influence, educate, and acknowledge the right people.
- 8. Why does video work? We remember: •10% of what we READ •20% of what we HEAR •30% of what we SEE •50% of what we SEE and HEAR
- 9. Tools and Techniques • Animation & Motion Graphics • Live Action (actors, team members, or yourself) • Voice Over • Photos & Images • Aerial video (Drone) • Time-lapse • Hi-Speed Motion Capture • Green Screen • 360 video
- 10. A Successful video Has… •One Clear Goal •One Clear Message •A Plan •A Specific Audience •Correct Branding •A Call to Action
- 11. Importance of Branding • Brand Development – No longer just your logo, font, colors, etc… • Create and strengthen your brand with each video • Your Brand will… • Guarantee quality • Evoke desire • Help others to belong • Exhibit a set of unique values • Have personality traits • Consistency • Your videos should be consistent with your brand across all platforms • We research your brand to create videos that grow and strengthen your organization
- 12. PMI Single Phase Project Cycle PlanInitiate CloseExecute Monitoring & Controlling
- 14. Pre-Production • Initial Idea Meeting & Discussion • Goal Development • Concept Creation • Budget Set • Scripting • Copy Writing • Story Boarding
- 15. Production • Set Design & Lighting • Principal Photography (Filming) • Special Effects • Audio Capture • Narration • Animation
- 16. Post Production • Editing • CGI & Motion Graphics • Music Production & Syncing • Audio Mastering • Color Grading
- 17. Distribution & Promotion • Various video files encoded • DVD and/or BluRay Authoring • Web Upload & SEO • Television Broadcast Delivery
- 18. Average Production Timeline Pre Production 1-2 Weeks Production 1 Week Post Production 1-2 Weeks Distribution 1 Week Check-up After 2-4 Weeks Shortest Average Turnaround 4 Weeks Week 1 Longest Average Turnaround 6 Weeks Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Pre Production Production Post Production Distribution Check-up
- 19. Who is your video for? • Stakeholders • Company Leadership • Clients/Customers • Employees • Project Team Members
- 20. Stakeholder Focused videos: • Visually demonstrate the scope and quality the stakeholder should expect. • Communicate the project status, schedule/cost updates and any issues. • Emphasize the benefits you are bringing to the stakeholders and customers. • Provide consistent reporting to various stakeholders.
- 22. Client/Customer Focused videos: • Attract clients and expand customer base. • Re-adjust for any changes to the scope and quality the project will deliver. • Summarize the project status and schedule/availability. • Demonstrate the benefits to the clients and customers. • Manage how issue resolution is communicated across client base.
- 25. Employee (Team) Focused videos: • Help the end user understand why the company needs their commitment to the project’s success. • Set guidelines, expectations and best practices. • Consolidate understanding of the scope and quality the project will deliver.
- 26. Employee (Team) Focused videos: • Re-Validate the project schedule/availability. • Focus on the key system benefits. • Part of an integrated training program.
- 28. Specific video examples for a PM • Project Advertisement, Commercials, and Promotion • Educational Explainers – Such as the Project Lifecycle • Status, Milestones, Next Steps, and Release Plan • Project Resource Recruitment
- 29. Specific video examples for a PM • Project Management Office (PMO) standard practices • Training, New Process Introductions • Awards & Gratification • Set guidelines, expectations and best practices
- 30. video Media Distribution Vehicles “The medium is the message.” -Marshall McLuhan
- 31. video Media Distribution Vehicles • Inter-office or store front video monitors • Group Presentations/Projection (Like this one) • On your Website • Employee Intranet • Social Media • Web distribution (Links, Embeds and Downloads) • Email (animated gif and/or link to full video) • Television • Options • With/With Out Audio • External/Internal Organization
- 32. video Goal Examples • Increase/Decrease • Your video will increase x and/or decrease y • Example: This video will increase understanding of our process and decrease common errors caused by miscommunication. • Educate • Teach your customers or employees • Engage • Customers can interact with your project • Communicate • Make clear the expectations of your project
- 33. Understand Your Audience Questions PM should ask? • Which stakeholders need influencing? • What do new users need to know? • How can user transition to new environments be optimized?
- 34. Understand Your Audience Questions PM should ask? • What do decision makers need help clarifying to make better project decisions? • What does the sales department need to convince customers to buy? • What are the key required communication events?
- 35. How identifying and planning video Communications can assist the PM? • Helps PM organize and prioritize the project messages that need to communicated • Insures a consistent message is distributed across stakeholders • Increases the Quality and Effectiveness of key communication events • Clearly delineated video saves time for informing large stakeholder groups
- 36. Project Specific Benefits • Can lower per student training costs • Demonstrate consistency with Company Branding Standards • Reinforce project integration with Organization’s Infrastructure • Enhances classroom, on-line and desk-side training • Tutorials and educational material for customers • Add video as one of your deliverables • Highlight project successes
- 37. The PM should consider video options to: • Solve key requirements of the Project Communications Plan • Replace repetitive System Training Requirements • Help with New Product Introductions • Get employee buy in for Corporate Process Transitions
- 38. Summary • video is a powerful communications tool that: • Keeps everyone consistently informed by automating important communications • Delivers a clear, carefully crafted professional message • Standardizes processes and sets expectations for scope and quality of each project
Editor's Notes
- #2: - 1986 - Cameras, Film and the visual - Communicate message - Accomplish goals
- #3: email the presentation to you
- #6: lesson learned?
- #9: General static
- #10: Does everyone know what a VO is? Green Screen?
- #11: - from my expeiance - shorter videos are better - cry - ask for a raise
- #12: GE is a great example of consistency
- #15: within each phase there are different steps each have sign-offs / control gate Why?
- #16: don't start until blue print Home Depot - shed
- #17: Color Grading = make things look pretty
- #20: - before you start
- #21: - How can a Stakeholder focused video help your PM process?
- #22: - Retirement Investor / green screen - lesson learned
- #23: - does anyone have any suggestions that I might have missed?
- #24: Image Works - Explainer
- #25: - PANOS / Zumtobel Sell idea or buy-in - duel purpose / installation, sales
- #26: integrated training / up to speed before intergrated
- #27: integrated training / up to speed before intergrated
- #28: - Arrow - safety training - Challenges, teach walking
- #30: - Can you think of some examples I might have missed?
- #31: - Facebook example
- #32: trade show example
- #34: Split onto 2 slides
- #35: Split onto 2 slides
- #39: Ollie is next slide