Using video to increase site traffic, admissions numbers, and yield rate
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The document discusses the benefits of using video to boost site traffic, increase admissions, and improve yield rates for educational institutions. It provides practical video ideas and production tips, emphasizing the importance of authentic storytelling and engagement. The document concludes with a guide on how to get started with video creation and highlights the effectiveness of video in communication and fundraising efforts.
Using video to increase site traffic, admissions numbers, and yield rate
- 1. Using video to increase site traffic, admissions numbers, and yield rate. (and tips for how to get it done)
- 4. We think video is great.
- 6. Human
- 8. LET FOLKS KNOW OUR COMPANY IS MADE UP OF REAL PEOPLE
- 9. LET FOLKS KNOW YOUR SCHOOL IS MADE UP OF REAL PEOPLE
- 10. Workshop roadmap 3 videos your school will benefit from Video production tips Implementation and marketing strategy
- 11. Let’s shred!
- 12. Use video to: INCREASE SITE TRAFFIC 1
- 15. People like seeing people.
- 16. People like seeing themselves.
- 17. WORD OF MOUTH
- 22. Make someone feel something.
- 25. 1. About us 2. Create a recap of your next event 3. School year retrospective SOME VIDEO IDEAS
- 26. Use video to: RECEIVE MORE APPLICATIONS 2
- 28. Give prospects an intimate look.
- 38. Give prospects an intimate look.
- 39. 1. Meet your future classmates 2. Create a ‘day-in-the-life’ video 3. Walk through the financial aid process SOME VIDEO IDEAS
- 40. 3Use video to: IMPROVE YIELD RATE
- 41. “We increased our yield rate by 10% to over 50%. We did that in part by sending videos at what we thought were key times throughout an applicants cycle with us.” - Ben Carmichael, Concord Academy
- 45. “There was lots of feedback that the kids who received these were thrilled. And we can see that they shared the videos with others.” - Mary Forrester, Loomis Chaffee
- 48. 1. Create a congratulations video 2. Experiment with some 1-to-1 videos 3. Exciting things/events to expect in the fall SOME VIDEO IDEAS
- 51. • Complicated equipment • Need a film degree • Everything is expensive Video is hard X
- 52. You can do this!
- 53. How to get started with making video
- 54. USE THE CAMERA YOU ALREADY HAVE
- 55. CANON DSLR
- 56. GOPRO
- 57. WEBCAM
- 58. IPHONE
- 60. SETUP YOUR ‘VIDEO STUDIO’
- 62. lights before/after shot USE LIGHTS
- 64. A light about waist-high points at the background, creating contrast and eliminating shadows. The subject looks into the lens, framed in the center of the shot. The microphone is above and in front of the subject, just out of the shot. A laptop showing the script is chest-high below the camera lens. Two key lights are above the subject’s eye line about 3 feet apart. An apple box makes it easier to see the camera LCD screen. The camera sits behind the lights slightly pointing down at the subject.
- 65. Keep it light. Keep it positive.
- 66. Good! Let’s try it again!
- 67. Get Looooose!
- 69. My video is done! NOW WHAT?!?!
- 73. “Our emails had a very high engagement rate, helped in part by video, I believe.” - Ben Carmichael, Concord Academy
- 74. Education Industry Average Open Rate: 17-22% CA Welcome Series Overall Average: 52.10%
- 79. Learn from data!
- 81. 4Use video to: HELP FUNDRAISING
- 86. Differentiate yourself from peer schools with video
- 88. Questions?