Using visual triggers for brands
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The document discusses the concept of visual thinking and its significance in branding, emphasizing the use of visual triggers that evoke emotional and creative responses. It highlights the effectiveness of visual brand elements, such as shapes and colors, in creating memorable associations as opposed to relying solely on words. The example of Coca-Cola's iconic bottle illustrates how a unique visual identity can transcend language and be universally recognized.
Using visual triggers for brands
- 1. Using visual triggers for brands
- 2. What is visual thinking?
- 3. It is a phenomenon of thinking through visual processing.
- 4. Visual thinking uses the part of the brain that is emotional and creative
- 6. candy or
- 8. Desing elements, such as: shapes materials colours composition finish typography
- 9. in order to be remembered and to make a difference in consumer’s mind
- 10. What’s wrong with using words?
- 11. Nothing! but your brand needs a visual trigger that triggers in the idea that is original and authentic. …that is the real thing.
- 12. How many people will remember your slogan after an advertising campaing?
- 13. In the past 107 years, Coca-Cola has used 157 different advertising slogans
- 14. most of these are totally forgettable
- 15. but something remained constant…
- 16. Coca-Cola’s shape bottle is a Powerful Visual Trigger
- 17. Coca-Cola’s visual trigger is authentic, unique and……
- 18. crosses the international borders without needing translation
- 19. is an important asset for your brand
- 20. so, combine simplicity with uniqueness and create a visual trigger that is instantly recognizable at a distance because…
- 22. Madalina Balaban Social Media Executive for We>BuzzCorp www.facebook.com/balan.madalina.16 www.twitter.com/guide2dream