Utilizing GDA - Lessons Learned in Thailand_2012
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The document outlines the lessons learned from a seminar on nutrition labeling and communication strategies held in Thailand, focusing on the implementation of Guideline Daily Amounts (GDA) regulations. It details training programs for various stakeholders, such as snack food producers and nutritionists, along with educational materials and roadshows aimed at enhancing consumer knowledge of nutrition labeling. Additionally, the document presents findings from consumer awareness evaluations and future plans for ongoing education and campaigns related to nutrition labeling.
Utilizing GDA - Lessons Learned in Thailand_2012
- 1. Utilizing GDAs: Lesson Learned in Thailand ILSI SEMINAR AND WORKSHOP ON NUTRITION LABELING, CLAIMS AND COMMUICATION STRATEGIES FOR THE CONSUMERS, August 29, 2012 Dr. Tipvon Parinyasiri Director of Bureau of Food Thai Food and Drug Administration 1
- 2. The Concept of Balance Diet Tool Nutrition labeling Concept Reduce Sugar Fat and Salt Balance diet Knowledge Food and Drug Administration 2
- 3. Lessons Learned in Thailand 1 GDA Regulation 2 3 Consumer Monitoring / Education Evaluation Food and Drug Administration 3
- 4. Ministerial Notification (2011) B.E. 2554 1 Re: Labeling Requirement of Snack Foods (No.2) Simply Nutrition Information Front-of-pack 4
- 5. Lessons Learned in Thailand 1 GDA Regulation 2 3 Consumer Monitoring / Education Evaluation Food and Drug Administration 5
- 6. 2 Consumer Education GDA Regulation Consumer Education Objective: To supply consumer with sufficient and accurate information to enable them to choose food wisely. • Training program • Educational Materials • GDA Road Show 6 Food and Drug Administration
- 7. 2 Training Program Covering 4 regions that are Central, North, South, and North-eastern 3 Programs I. Snack Food Producer (August 2011) II. Laboratory analyst (January 2012) III.Government officer & Nutritionist Network (August 2012) 7 Food and Drug Administration
- 8. 2 Training Program I. Snack Food Producer Period times: August 2011 Target group: About 90 companies (700 producers) Location: Chiang mai, Trang, Activities… Khonkaen and Bangkok 8 Food and Drug Administration
- 9. 2 Training Program II. Laboratory analyst Period times : January 2012 Target group: About 32 companies (80 analytics) Activities… Location: Bureau of food Food and Drug Administration 9 Food and Drug Administration
- 10. 2 Training Program III. Government officer & Nutritionist Network Period times : August 2012 Target group: Dieticians, Nutrition Teachers, Provincial Health Officer about 300 people Activities… Location: Chiang mai, Trang, Khonkaen and Bangkok 10 Food and Drug Administration
- 11. 2 Educational Materials Handbook “The Based of Nutrition to GDA” • Basic Nutrition • Energy Sugar Fat and Salt • Balanced Diet • Guideline of GDA ใส่ รูปเล่ม ประชาชน For Producer For Consumer 11
- 12. 2 Educational Materials Back drop GDA Game Mascot Roll up Innovation GDA portable game 1st Game: “Know” 2sd Game: “Understand” 3 rd Game: “Apply” 12 Food and Drug Administration
- 13. 2 Educational Materials Leaflets, VCD Movie clip,Song,Internet(www.oryor.com), CD-all education material, newsletter, T-shirt etc. 13 Food and Drug Administration
- 14. 2 GDA Road Show Government : Thai FDA Private Sector Education Sector (Thai Federation) GDA Road Show : More than 200 events Target group: More than 1,000,000 people Working area: Local Market, Super market, Food festival, Fairs,School,etc. 14
- 15. 2 GDA Road Show • The Institute of Nutrition, Mahidol University • Thai health Promotion Foundation •Thai Dietetic Association •The Federation of Thai Industries • Nestle •Tesco Lotus • FarmHouse 15 Food and Drug Administration
- 16. 2 FDA GDA Road Show Opening (February 2012) Kick off GDA School tours 18 schools Road show Department store 32 places Covering Bangkok and Central of road shows 16 Food and Drug Administration
- 17. Countryside School & College Department store 17 17 Food and Drug Administration
- 18. Lessons Learned in Thailand 1 GDA Regulation 2 3 Consumer Monitoring / Education Evaluation Food and Drug Administration 18
- 19. 3 Evaluation of knowledge of the campaign Target group: School & College, and Department store (8 Road shows) including 5 regions that are Bangkok, North, South, North-eastern, and Central Objective To know the situation of using GDA labeling in Thai. Result; Educate 79% 71% Un-educate 57% 55% 51% 47% Total sample: 400 people Educate Un-Educate (n = 200) (n = 200) Know Understanding Use information Conclusion; Consumer awareness of the GDA labeling. Food and Drug Administration 19
- 20. 3 National Survey (GDA Labeling) Objective 1) To know the situation of using GDA labeling in Thai. 2) To adjust the consumer education campaigns In the future Action plane Survey : 2,000 people including 5 stratum that are Bangkok, North, South, North-eastern, and Central Collecting Data Final report: September 2012 20 Food and Drug Administration
- 21. Future Plane All types of food declare nutrition labeling and signpost Campaign consumer (500 shows/year) Training for producer ( 2times/year) Knowledge Monitoring (5 years) 21 Food and Drug Administration
- 22. …Thank You …