Uva jeffersonian 082912
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This document discusses 10 recent developments in IT-enabled marketing, including startups being blocked by large social media platforms, security flaws in Apple and Amazon devices leading to hacking, and more people using mobile social networks. It also discusses augmented reality becoming more useful, issues with Twitter's growth plan, declining use of free mobile apps, benefits of crowdsourcing for startups and manufacturers, and the nine most valuable social networks for business.
Uva jeffersonian 082912
- 1. New Frontiers in IT-Enabled Marketing Andrew Rudin, Comm ’79, MS/MIT ‘05 Managing Principal, Outside Technologies, Inc. Certified Social Media Strategist www.outsidetechnologies.com 703.371.1242 (mobile) arudin@outsidetechnologies.com www.xeeme.com/andyrudin
- 2. 10 Recent Developments . . . 1. “Startups Worry that Twitter and Facebook Are Blocking Their Way.” 2. “How Apple and Amazon Security Flaws Led to My Epic Hacking.” 3. “One-quarter of Americans will use mobile social networks this year.” 4. The New York Times created great digital illustrations for the Summer 2012 Olympics. 5. B2B SEO requires greater integration with multiple marketing specialties.
- 3. 10 Recent Developments . . . 6. Augmented Reality is moving from Novelty to Utility. 7. Twitter’s growth plan could destroy it. 8. The downloading spree for free mobile applications might be running out of steam. 9. Crowdsourcing brings benefits for manufacturers and creates value for start-up companies. 10. Nine social networks have emerged as most valuable for business.
- 4. How to define problems Water-- Is access to water a human right? Is it exploitative for companies to profit from people who require basic necessities, such as water, to live? How do we get water to people who need it?
- 5. How to define problems GDP Improvement-- What is the most important industry in an economy? How does an economy develop?
- 6. How to define problems Personal goals-- Who will let me do this? Who can stop me?
- 7. How to define problems Public safety-- How do we stop people from obtaining assault weapons and firearms likely to be used in crimes? How do we identify behaviors that portend violence, and take steps to intervene?
- 8. How to define problems Marketing-- What do the response metrics tell us? What do we have to do to improve customer loyalty and maximize VOC (Value of Customer)?
- 9. “Today's top performing marketers as rated by the managers (a profile we call ‘Focusers’) have three key qualities: comfort with ambiguity, ability to ask strategic questions based on data, and narrow focus on higher-order goals.”
Editor's Notes
- #3: http://www.customerthink.com/blog/5_marketing_technology_stories_you_might_have_missed_8_11_12http://www.technologyreview.com/news/428691/startups-worry-that-twitter-and-facebook-are/?ref=rss http://www.wired.com/gadgetlab/2012/08/apple-amazon-mat-honan-hacking/http://www.emarketer.com/Article.aspx?id=1009247&R=1009247http://www.nytimes.com/interactive/2012/08/05/sports/olympics/the-100-meter-dash-one-race-every-medalist-ever.htmlhttp://searchengineland.com/concepts-every-b2b-seo-needs-to-know-in-todays-internet-marketing-environment-129338
- #4: http://www.customerthink.com/blog/5_marketing_technology_stories_you_might_have_missed_8_4_12http://www.technologyreview.com/news/428654/augmented-reality-is-finally-getting-real/ http://massivegreatness.com/theres-a-storm-coming-mr-wayne http://www.emarketer.com/Article.aspx?id=1009234&R=1009234 http://venturebeat.com/2012/08/02/flyingflips-launches-crowdsourced-flipflops-with-a-soul-for-soles/ http://www.b2bmarketinginsider.com/social-media/the-top-9-social-networks-for-businesses
- #5: Source: The Blue Sweater, by Jacqueline Novogratz
- #6: Source: http://www.customerthink.com/blog/fools_gold_searching_for_the_most_important_step_will_ruin_your_sales_processSchumpter.
- #7: Source:Ayn Rand
- #8: Source:Ayn Rand
- #9: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.htmlhttp://www.bbc.co.uk/news/business-19065947
- #10: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html