UX is more than UI
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UI focuses on visual design and how a user interacts with an interface, while UX considers the overall experience a user has when navigating and interacting with a product. UX encompasses usability, user research, information architecture, content strategy, interaction design, visual design, and how a user feels using the product, such as whether it makes them happy, frustrated, fast, or confusing. When designing products, it is important to use UI as a tool to improve UX rather than just making UX "look better." A case study compares two Myanmar mobile banking apps, finding one has an outdated but simple UI that any user can understand, while the other has a more modern and elegant UI but looks more complicated for
UX is more than UI
- 1. UX is more than UI Li Jia Li ( CTO @ AsiaArtConnect)
- 2. UI/UX
- 3. So, what’s the difference ?
- 5. UI is how it looks, and the UX is how it works.
- 6. UI is the interface that a user interacts with to achieve their goal
- 7. UX is the user’s overall experience of the product as they navigate and interact with it.
- 9. A Norman door is a poorly designed door that confuses or fails to give you an idea whether to push or pull.
- 10. So what’s more .. - Usability - User Research - Information Architecture - Content Strategy - Interaction Design - Visual Design (UI) - And much more … UX is the resulting opinion/emotion felt by the user (e.g., it’s fast/slow, intuitive/confusing, and/or makes the user feel happy/frustrated).
- 11. It’s important to think of UI as a tool that can be used to improve UX, rather than a shiny coating that can make UX “look better.”
- 12. Case study : Myanmar Mobile Banking apps
- 13. AYA mBanking KBZ Mobile Banking
- 14. What can you do when you first open the app ?
- 15. After Log-ined
- 16. Account info
- 17. Money Transfer
- 18. Exchange Rates AYA Bank KBZ Bank
- 19. Summary - very outdated UI - But simple enough to understand by any users - Even your grandma can use it. - modern elegant UI - Offers many useful features - looks complicated for your grandma. She might call you to assist her how to use the app. :D
- 20. Is it practical to start building a UX team ? Well …..
- 21. Resources
- 23. Books
- 24. Thank You !