Analyzing the User Experience of Vertical Social Networks
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The document analyzes the user experience of the health and fitness app MapMyRun, focusing on its social features, onboarding process, and community engagement. It highlights the strengths of user-generated content and community interaction but identifies areas for improvement, particularly related to friend suggestions and personalized invites. Overall, the app effectively leverages social dynamics to enhance user experience and retention, though some functionalities need refinement to fully address user engagement challenges.
Analyzing the User Experience of Vertical Social Networks
- 1. Analyzing the user experience of vertical social networks MapMyRun
- 2. MapMyRun Category: Health & Fitness Use Case: Workout tracking Business Model: In-‐app purchases, subscriptions, advertising Platforms: iOS, Android Reviews: 238.000 Rating: 4.5
- 4. Onboarding leverages social community to create sign-‐ups • Forced signup • No Skip option • Prominent call-‐to-‐action “Join Now” Welcome Screen Community Slide • Clear and prominent message about community benefits • Facebook or Email Sign-‐up • Sign-‐up through Facebook could be more prominent, benefits are not communicated Sign-‐up Screen Swipe
- 5. Notifications • Notifications icon already present after onboarding • Gives awareness of social features Notification icon and clear entry points to foster adoption Home Screen Navigation Menu Entry points to the community • 3 separated entry points in the navigation menu: • User Profile • Activity Feed • Friends
- 6. User recommendations to overcome empty room problem Activity Feed User generated content Create a post from the Activity Feed with one tap User recommendations Facebook friends are recommended, additional friend request still necessary Room for improvements: Unused empty space Filter Separated tabs for Friends’ and My Activity Room for improvements: Vertical list to suggest more users at once
- 7. Leveraging user generated content for retention & growth Create a Post Shared Post Presenting UGC • News Feed with large, prominent pictures • Likes and comments on posts possible Content Sharing • 3 different visibility levels (private, friends only, public) • Post can simultaneously be shared to Facebook & Twitter (= user growth potential)
- 8. User profile as the central entity of the social experience User Profile Overview Friends, achievements and recent activity Add User activities No classic activity feed, instead Map My Run uses an activity chart No posts are displayed in the user profile, workouts only Filter Swipe to filter by type of activity Friend Request Prominent call-‐to-‐action to add more users
- 9. • No use of empty space • “Add friends” button not prominent Search, suggestions and invites for user discovery Friends List Invite Friends • Invite via Facebook, Twitter, SMS, Email • Flow for recipient impersonal (generic message) • Global user search • Send friend request or visit user profile from result list Search
- 10. MapMyRun Social Login yes User Profiles yes Friends / Followers yes News Feed yes Notifications no User Generated Content yes Messaging no Invite Friends yes Outbound Sharing yes Positive: • Community aspect very prominent during onboarding • Empty room problem partially solved with user recommendations • User generated content as key element to drive the social community • Social media well used as growth channels Potential Improvements: • Empty room problem is not dealt with in Friends Section • Carousel of recommended users might hide important people • No personalized outbound invite Social Experience Overview
- 11. • • This presentation was not created or sponsored by MapMyFitness, Inc. We created this presentation to demonstrate how a successful app leverage social features.