UX Strategy Part-2
- 2. Tools for UX Strategy- - ANSOFF MATRIX - PORTER’S 5 FORCES - SWOT ANALYSIS - 4 P’S - HICK’S + MILLER + FITT’S LAW - PERSONALIZATION + PERCEPTION + PERSUASION
- 3. UX Ansoff matrix -
- 4. UX PORTER’S 5 FORCES -
- 5. 4 C’s for UX -
- 6. SWOT -
- 7. Hick‘s Law - The more choices you present your user’s , the longer it will take them to reach a destination .
- 8. Hick‘s Law - I can’t remember !!
- 9. Hick‘s Law - Voice search , cool .. I can learn this easily !!!
- 10. Miller’s Law - Observation that an individual normally can retain or process only seven give or take two (7±2) items (chunks) of information in their correct serial-order, in his or her short-term (15 to 30 seconds duration) or 'working' memory.
- 11. Miller’s Law -
- 12. Chunking - Boost your short term memory -
- 13. Chunking - 1. Break larger amounts of information into smaller units 2. Identify similarities or patterns 3. Organize the information 4. Group information into manageable units
- 14. Chunking - +918207934951 Quick scan test ? Which one works better ?? +91-820-793-4951
- 15. Fitt’s Law - Fitt’s law states that the time it takes to hit a target is a function of the size of the target and the distance of the target .
- 16. Fitt’s Law - Which one is easy to click ??
- 17. Process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object. Pursuasion -
- 18. Pursuasion - - Influencing behaviour pattern . - Harnessing logical reaction . - Creating Credibility . - Reciprocation , Social proof , Authority , Scarcity , Commitment , Consistency .
- 19. Pursuasion - Which one influence better to make a purchase ?
- 20. Personalization - Personalization is a process of customer specific Design and Marketing .
- 21. Personalization - Personalization Tactics- - Customize content as per user needs. - Include recommendations based on previous searches. - Purchase History , Demographics , Behavioural observations .
- 23. Perception - The ability to become aware of something through the senses .
- 24. Perception - We don’t see things as they are . We see them as we are.
- 25. Customer perception is typically affected by - - Advertising - Reviews - Public relations - Social media - Personal experiences Perception -
- 26. Perception -
- 27. Perception -
- 29. THANK YOU Varun Jhariya UX Designer