The document promotes VMware Horizon 6 as an alternative to Citrix for managing desktop and application services, highlighting its benefits such as operational efficiency, productivity savings, and cost reduction. It outlines the need to transition from legacy systems like Microsoft Server 2003 and Citrix XenApp 5.0 to VMware's integrated platform, emphasizing the ease of migration. A special offer is available for Citrix customers until December 15, 2014, encouraging them to switch to Horizon 6.