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This document provides an overview of digital signage. It discusses the different types of digital signage systems, including in-house server models and software as a service (SaaS) models. It also covers common digital signage technologies, software features, markets, examples of implementations, and questions to consider when selecting a digital signage solution.
V3.1.Ds Generic Presentation Pptshow [Autosaved]
- 1. Digital SignageNon-Branded OverviewOfDigital SignagePresented by:Robert Grawet.advancedMethodSeattle, WashingtonDigital Signage Since 1999a division of EIKI Digital Systems
- 2. Digital SignageSome of the many names it goes under:digital signage
- 5. dooh – digital out of home
- 6. out of home network
- 8. corporate messaginga division of EIKI Digital Systems
- 9. Digital SignageThe Digital Signage – The Right Focus:Phase 1: focus on infrastructureHardware Technology DevelopmentPhase 2: focus on contentCreating a powerful content messagePhase 3: focus on contextCreating content that is relevant to the place and the personCredit to Jeff Collard from Omnivex for the above thoughts.a division of EIKI Digital Systems
- 10. Why digital signage?TIVO,CableTV,Internet, Powerful Networking (for retailers and advertisers).No longer do we have a single tv show that the entire nation is watching, and TIVO type gear allows the user to screen out all advertising.No longer do the networks have the power to guarantee messaging gets to the masses.The mass amount of information we all get daily – better to do the advertising/messaging at the site of the decisionNew digital networks make sending your message quite easy.Displays cost less andless and allow the user to place them everywhere.a division of EIKI Digital Systems
- 11. Why digital signage?TIVO,CableTV,Internet, Powerful Networking (for school, corporate and business messaging).The mass amount of information we all get daily – better to do the advertising/messaging at the site of the decision or when the viewer is most likely to see the message.Ease of use of new DS software allows anyone to be able to manage a DS system, and brings the power of communication to every corner of your business landscape.New digital networks make sending your message quite easy.Displays cost less and less and allow the user to place them everywhere.a division of EIKI Digital Systems
- 12. What DS does well for you!It is extremely efficient at delivering your message.It can deliver a consistent message everywhere.It is less expensive than traditional – ‘design, print, mail, hang’ type poster messages.It insures that your school/corporate branding standards are upheld.It offers the opportunity for high quality messaging to include even HD Videoa division of EIKI Digital Systems
- 13. Checklist for your Digital Signage SystemWhat is your #1 objective for your system?AdvertisingRevenue from Ads Information disseminationPromotion of your department/eventOtherWhere do you wish to deliver these messages?How many locationsHow many messagesWhat kind of budget do you have?a division of EIKI Digital Systems
- 14. Partial Checklist for your Digital Signage System - continuedWho exactly will be responsible for ongoing refresh of the signage system?(how much training will it take?)A single personA departmentMultiple departments (who will be gatekeeper?)What kind of training will be necessarydepending on who will run the system?How complex is the d.s. platform to operate?a division of EIKI Digital Systems
- 15. Partial Checklist for your Digital Signage System - continuedHow will you connect the displays?WiredWirelessDo you wish to capture user patterns?Camera/touchBack-end reportingOther?a division of EIKI Digital Systems
- 16. Some Important Technologies or companies in the DS Supply Chain.DisplaysProjectors – lumens/throw distance/resolutionFlat panel – LCD/Plasma/LEDLED backlit?Other – Christie Microtiles?OtherTouch ScreenType of touch technology and why?http://www.elotouch.com/Technologies/default.asp\1. Infra-redCamera basedSound wave basedAnalog resistive – touch upper glass to activateCapacitiveOthersOther technologiesSMS/TextInfra-red sensor for location activationa division of EIKI Digital Systems
- 17. Some Important Technologies or companies in the DS Supply Chain.NanolumensNanoLumens Introduces Investors to First 112” Flexible Video Display Norcross, GA – NanoLumens introduced its investors today to the world’s first 112” flexible video display. http://www.nanolumens.com/Prysm San Jose, Calif. – January 12, 2010 – Prysm, Inc., today announced the public launch of its groundbreaking technology, Laser Phosphor Display (LPD). LPD is a new category of large format displays, with the lowest power consumption and environmental impact along with freeform flexibility, long-lasting performance and brilliant picture quality.http://www.prysm.com/a division of EIKI Digital Systems
- 18. Some Important Technologies or companies in the DS Supply Chain.LocamodaOur platform can run on any internet-enabled Digital Out of Home network, and our applications can be accessed via any mobile phone or connected website. We can help you create a fully interactive, cross-channel experience for your customers. LocaModa Licensees get access to the full feature set of applications and support through a simple revenue share program.http://locamoda.com/home/a division of EIKI Digital Systems
- 19. Types of Digital Signage PlatformsIn-house – Server based – deployed everywhereSee slides that follow for detail look at this method.SaaS (Software as a Service) – deployed everywhere.See slides that follow for detail look at this method.Local computer D.S. system. – deployed in a few places – need to physically make changes to messages with on-site data changes.a division of EIKI Digital Systems
- 20. In-House Server what you’ll need12 Computer w. software loadedServer43Playerdigital display (LCD, Plasma, or Projector)For your digital signage contenta division of EIKI Digital Systems
- 21. In-house Servera division of EIKI Digital Systems
- 22. In-house Server ModelAll facets of the D.S. System are controlled in-house> No hosting-ongoing fees> Complete in-house control – security> No dependence on internet (need network)> Use one display and add as many as required> Remote management via server> Low ongoing costs> 24/7 Network Health Monitoring by service provider> Tech support remotea division of EIKI Digital Systems
- 23. SaaSwhat you’ll needdigital display (LCD, Plasma, or Projector)For your digital signage content1 online system Allows you to change your content from anywhere3Player2The media player with internet connectiona division of EIKI Digital Systems
- 24. SaaSwhat you’ll needa division of EIKI Digital Systems
- 25. Software as a Service (SaaS)leverages the power of the internet to create, manage, and deploy content> No servers needed> No software/Hardware headaches> No site installation licensing, completely browser based> Use one display and add as many as required> Software and firmware upgrades with no deployment hassles> You always have the most recent copy of the software since it is online> Remote management via web browser> Low startup costs> 24/7 Network Health Monitoring by service provider> Tech support remote> New templates and content added every montha division of EIKI Digital Systems
- 26. Some Markets for digital signagein-house training
- 28. Branding
- 29. Retail messaging
- 30. Advertising
- 31. Ad-Revenue modela division of EIKI Digital Systems
- 32. digital signage software, what do I needWhat type of digital signage software is right for me?
- 33. What components do I need in the software?
- 34. Security
- 35. Ease of use
- 37. How many stores/departments will receive DS?
- 38. Video Clips
- 39. Live video
- 40. Zones
- 42. RSS Feeds
- 43. Design component included Or NOT
- 44. Will I design my own slides DIY?
- 45. Will an in-house graphics department design the slides?
- 46. Will students design the slides?
- 47. Bob’s rant: keep the message focused. Too much RSS feed, live video, and other distractions cost your main message.a division of EIKI Digital Systems
- 48. digital signage – is there one sized fits all?No
- 49. Many digital signage software companies
- 50. Many niches and many good DS software products
- 51. Your plan for use will send you to the type of DS software that best suits your needs.a division of EIKI Digital Systems
- 52. What Technologies are out there for all to use?Text Messaging/SMS
- 55. Touch screens
- 56. Specialized projection screens and projectors
- 57. Configurable video cubes a division of EIKI Digital Systems
- 58. Emergency Messaging>digital signage (as an option) provides for instantoverride messaging in emergent situations. Now you caninstantly send emergency messages to all monitors withinyour digital signage system in seconds. All emergencycontent is created and triggered locally from the player.a division of EIKI Digital Systems
- 59. Some Digital Signage Examples follow on the next pagesa division of EIKI Digital Systems
- 60. CASE STUDY 1Silver Cloud Hotel Stadium, SeattleThe challenge:> PowerPoint is not the best application for digital signage (Can’t manage or schedule)> Stale, low quality content with no digital signage strategyBenefits/results: > Hotel can now sell ad space to local movies, events, and tourist attractions. Promote services and amenities, loyalty club, & brand/differentiate hotel.> Express was easy to set up; takes less than 30 minutes from start to finish. Admin assistant can quickly create and schedule content, and adds feel of sophistication to hotel. > Revenues have increased for the restaurant and hotel services since deploying the express systemTestimonial: "The .advancedMethod team was a pleasure to work with. Training to use the express content management system took just 30 minutes, and they system is so easy, virtually anyone on our team can make professional looking slides and updates. The system has helped us meet our marketing, promotions, and visitor information goals for signage."Image of Hotel signage Bill Weise, General ManagerSilver Cloud Hotel Stadium Seattlea division of EIKI Digital Systems
- 61. CASE STUDY 3Projected Signage on windowsOutdoor Advertising is growingUses express to:> Dramatically transforms retail storefronts & existing display areas> Prime advertising space> Vibrant displays can grab attention of customers> Promote 24/7Benefit: > Pedestrians can take away information > Increased brand/consumer awareness > Drive impulse purchasesImage of express in restauranta division of EIKI Digital Systems
- 62. Projected Signage on windowsMost applications need:1. express digital signage player2. ceiling mount for a projector3. projector with 3,000 lumens+4. rear projection film or screena division of EIKI Digital Systems
- 63. interactive Touch Screen Solution An interactive touch screen package that fits the needs of many clients
- 64. Cost effective touch system for LCD, projection, and more
- 65. Turn Key solution: Content templates for easy design implementation of interactive screens
- 66. Ideal markets include: hotels, hospitals, schools, building lobby, retail, banks, and more
- 67. Layout and functionality can be tailored for the specific design of each client and can be modified to fit their needs a division of EIKI Digital Systems
- 68. Hybrid Systems such as:Instant Expert / Translation StationCo-Invented by Robert Grawet – advancedMethod and Tony Mines - TandbergLive video streaming kiosk
- 69. Developed in partnership with Tandberg, powered by expressInteractive touch screen puts customer service 1 click away from information
- 70. Ideal to reduce demands on staffing
- 71. Prospect markets: retail, hospitality, transportation hubs, high-tourist areasa division of EIKI Digital Systems
- 72. For many additional photos of digital signage installations go to this website: http://www.worldwidedigitalsignagenetwork.com/a division of EIKI Digital Systems
- 73. Questions?Contact the author:Robert Grawet: 360-481-6176Robert.g@advancedmethod.comFor many additional photos of digital signage installations go to this website: http://www.worldwidedigitalsignagenetwork.com/For an online video overview of my company’s digital signage platform:www.advancedmethod.com/digitalsignagea division of EIKI Digital Systems
Editor's Notes
- #30: The .advancedMethod team hasprovided some of the best interactivedigital signage in the world. We havetaken this knowledge and skill andtemplatized it, allowing you thebenefits of a high-end agencywithout the exhorbitant costs. express interactive signs help yourcustomers find the products, servicesand information that you think areessential to their happiness. Eliminatethe need for customers to seek outemployee assistance and the frustration felt over lack ofemployee knowledge or experience. Interactive signs areperfect for hotels, hospitals, schools, building lobbys, evenretail. Join our growing list of businesses that are helping theircustomers help themselves with express interactive signage.Choose from a variety of template formats. Addrotating images and messages at the top or side.Add our pre-formatted player to a touchscreenand be up and running in minutes. Dynamicbackgrounds, highlighting and intuitive navigationwill draw customers in and involves them in youmessages. Whether a large corporation, hotel,auto-dealer, church, healthcare, or...you decide.4 button 16 Total $3,000 1 Round Colors, logo, styles, animations, videos,backgrounds and graphics all integrated.4 button withrotating image views16 Total $3,500 1 Round Colors, logo, styles, animations, videos,backgrounds and graphics all integrated.Image viewer with up to 10 rotating graphics.5 button withrotating Image Views25 Total $4,500 1 Round Colors, logo, styles, animations, videos,backgrounds and graphics all integrated.Image viewer with up to 15 rotating graphics.5 button withPremium Wayfinding25 Total15 page interactivemap or floorplan$6 ,500 1 Round Same as above with integrated interactive map.Interactive map can have pop-ups or separatepages with “back to map” descriptions.ADDITONAL SERVICESInterface additions n/a $150/hour n/a Additional pages, buttons, animations, illustrations,pop-ups, applications, database integration, etc.
- #31: Instant expert gives instant video contact with a subject expertor an interpreter at the touch of a button. The system offers aretailer, mass transit hub, or any other customer facing facilitythe ability to have an “instant expert” on hand at any time. Itcan be used anywhere a retailer or organization needs moreof a presence without hiring additional employees. Instant Expert can also provide businesses runningwith fewer personnel due to the current economicsituation the capability of having one employee in acentral location become the go-to expert for manysites, reducing local staffing costs. By offering retailstore customers the ability to communicate via aworld class HD video conference connection with anexpert on a company’s product; organizations cannow offer their clientele a world of better service ata great reduction in staffing.