Value and values: AI and the path to a more human web
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The webinar highlights key insights on AI implementation in enterprises, focusing on the values consumers expect, such as personalization, data exchange, and meaningful experiences. It emphasizes the importance of placing human experience at the center of AI strategies and addressing ethical concerns. Additionally, the research indicates that a significant majority of enterprises utilizing AI report positive returns on their investments.
Value and values: AI and the path to a more human web
- 1. #wpewebinar Dr. Chris Brauer, University of London Eric Jones, WP Engine Value and values: AI and the path to a more human web
- 2. #wpewebinar What You’ll Learn ● Top things enterprises are realizing from AI implementation ● Top values consumers want to see from enterprises ● How to put the above into practice
- 3. #wpewebinar Ask questions as we go. We’ll answer as many questions as we can after the presentation Slides and recording will be made available shortly after the webinar Use the “Questions” pane throughout the webinar
- 4. #wpewebinar ● D Nick Goodrum Dr. Chris Brauer Director of Innovation University of London ● Announced birth of Princess Charlotte of Cambridge to 600M viewers on China Central TV ● Spent 14 days crossing the Canadian arctic with a dog sled team ● Was deckhand on the Oosterschelde 3-masted schooner in the worst storm in the North Sea in the last 15 years Eric Jones VP, Global Communications WP Engine ● Has same number of Tour de France titles as Lance Armstrong ● Favorite quote: “I know I asked for ice but this is ridiculous” John Jacob Astor (said at the bar on Titanic) ● Favorite word is “smock”
- 13. #wpewebinar The research uses a mixed-method approach to investigate the challenges and solutions when dealing with AI and human digital experiences on the web. An in-depth literature review of academic, industry, and media sources is utilized to form initial thinking, expand the hypothesis, and inform us about key issues and opportunities identified in the report. Subject Matter Experts were interviewed to inform the initial concept and model. Further experts were interviewed to discuss the survey findings, challenges, and recommendations of real-time experience in developing AI-enhanced digital experiences on the web. Enterprise survey focuses on the enterprise perspective (200 US respondents) and consumer survey of 1000 US consumers. Data was analyzed using complex variable + single variable analysis. Research Methodology
- 14. Personalization Accuracy Revenue + Customer Satisfaction Data Exchange Responsibility Consideration Meaning Fairness + Diversity Engagement The Value and Values of the Elements of AI Powered Digital Experiences VALUES VALUE
- 15. 15 CONFIDENTIAL 93.5% of respondents who are using AI to power digital experiences see a positive ROI The Value of AI in Digital Experiences
- 16. 16 “ The level of satisfaction that you can derive from the advice our company gives you is a function of the trust you have in the system. The more you trust us, the more satisfied you will be and the way for us to build trust is obviously to behave in a trustworthy way.” - Matteo Berlucchi, CEO & Founder, Your.MD The Values of AI in Digital Experiences
- 18. 18 CONFIDENTIAL The Value of Personalization Personalization Revenue + Customer Satisfaction
- 19. 19 CONFIDENTIAL The Values of Personalization Personalization Accuracy
- 20. #wpewebinar Element 2 Data Value Exchange
- 21. 21 CONFIDENTIAL The Value of Data Exchange Data Exchange Consideration Do you expect to receive good value in exchange for the data you share with companies?
- 22. The Values of Data Exchange Data Exchange Responsibility “What space for human freedom is there in a world where we see humans more and more as physical phenomena to be observed, mapped, nudged, prodded, and quantified than ever before? What are the power dynamics we are creating through these data-centric systems?” James Kingston, Senior AI Researcher at CognitionX
- 24. 24 CONFIDENTIAL The Value of Meaningful Experience Meaning Engagement of enterprises we surveyed indicated they use AI to create emotionally evocative experiences for users plan to increase the use of AI to create more meaningful experiences 84.5% 90.5%
- 25. 25 CONFIDENTIAL The Values of Meaningful Experience Meaning Fairness + Diversity “A lot of organizations are successfully building the tools but then failing. So what’s next? It will swing back to the people – to the ethics and bias debates. The human aspects are going to become more important because the technology is mature. It's time for the people to make it happen. It becomes about the people that use it.” Evan Shellshear, Head of Analytics, Biarri Elements of Meaningful Experiences
- 27. What to do next People Put people at the center of your AI strategy Dr. Simon Moore says there is one obvious mistake that is commonly made when working with AI: AI developers are “trying all these sophisticated techniques and engines and they're missing the fundamental understanding of how humans work” Utility Provide real utility In many cases the simplest solution is best, as users don’t want a radical redesign of an experience. Leverage the strengths of AI while letting humans do what they do best Challenges Start with the Problem What business challenges can you now solve with AI? Raise it to the top and start small. Data AI insists we get our data in order You need proper data governance, data management, and a data strategy in place before you can solve your problems via AI or ML. Values New tech, new values “You have to consider a range of factors, you need to inquire who are you, what do you actually want to do, what world are you operating in, what are your values or your constraints, what are your incentive structures, what does that actually mean in practice…” Fairness Informative + meaningful The research indicates that consumers want something more than just emotional interaction. They ultimately want fairness.
- 29. Don’t be evil
- 30. Beware historical data sets
- 31. Use only what you need
- 35. Move 37 Move 78 & “God’s Touch”
- 36. #wpewebinar Inquiring minds want to know. Questions and Answers. * Slides, recording and resources will be made available within the next several days
- 37. #wpewebinar Resources. US AI Research Landing Page ANZ AI Research Landing Page Ebook: Building Better Digital Experiences with AI
- 39. #wpewebinar Next Up. Register Now: https://wpeng.in/gen esisamp/ Wednesday, Oct. 9 11:00 a.m. CDT, 12:00 p.m. EDT, 9:00 a.m. PDT, 17:00 UTC/GMT
- 40. #wpewebinar How helpful? How to improve? Future topics? Help us get better. How helpful? How to improve? Future topics?