Valuebeans Introduction
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ValueBeans.com is a web-based customer loyalty solution designed to address 5 common challenges brands face: 1) defining and implementing effective reward programs, 2) developing post-sales brand recall and loyalty management, 3) monitoring reward program progress, 4) involving channel partners, and 5) generating meaningful data from reward programs. The solution issues customers points-based ValueBeans cards for purchases that can be redeemed for gifts. It also regularly communicates with customers, monitors program metrics, incentivizes channel partners, and provides business intelligence reports. The goal is to make customers feel privileged and loyal to the brand.
Valuebeans Introduction
- 1. ValueBeans.com To rotate the slide, press Control ++ A web based loyalty solution Designed by
- 2. The thought behind ValueBeans Customer Loyalty Solution is like a Jigsaw which often challenge Brands with some questions like – 1. How do I define and implement effective & gratifying Reward Program? 2. How can I develop (Post Sales) Brand recall and Loyalty Management to convert customers into Diehard Loyalist? Customer Loyalty Solution 5 missing pieces in the Jigsaw
- 3. The thought behind ValueBeans 3. I wished there was some kind of tool to monitor and measure the progress of the Reward Program? 4. How to involve and motivate all Channel Partners to ensure success of the Rewards Program? 5. I only wished some meaningful information could be generated out of Reward Program which could be used in decision making? Customer Loyalty Solution 5 missing pieces in the Jigsaw
- 4. ValueBeans Value Proposition ValueBeans.com is built around these 5 missing pieces in the Customer Loyalty Jigsaw.
- 5. How do I define and implement effective & gratifying Reward Program? Customers would get ValueBeans cards against purchases. ValueBeans card will have pre defined points Customer can redeem by visiting ValueBeans.com Options ValueBeans can be Accumulated and used to claim bigger and better gift Customer can choose his or her gift from product catalog Delivery at doorstep
- 6. How can I develop (Post Sales) Brand recall and Loyalty Management to convert customers into Diehard Loyalist? ValueBeans shall reaching out to customer periodically through emails, postal or call center if required with value adds like - First and most importantly a Thank You note from the Brand Account Statements Redemption Reminders Special Offers Contests Polls with incentives The simple idea is to reach out the customer multiple times to make the customer feel Privileged
- 7. I wished there was some kind of tool to monitor and measure the progress of the Reward Program? ValueBeans.com has built-in feature for Real Time monitoring of the program Head office can monitor the progress of Zonal Offices Zonal Offices can monitor progress of Marketing officers Marketing Officers can monitor the progress of Dealers Dealers can evaluate own progress
- 8. How to involve and motivate all Channel Partners to ensure success of the Rewards Program? ValueBeans can also be used as a parallel Channel incentive program • Every time customer redeems, the channel gets points • Ensuring Participation of the channel partner In-Built Leader board at every level of sales Hierarchy introduces a sense of competition
- 9. I only wished some meaningful information could be generated out of Reward Program which could be used in decision making? Reliable source of Secondary sales data • Required Data can be captured at the time of customer registration • Additional data can also be captured using secondary methods like satisfaction survey, polls, feedbacks, Call Center etc Business intelligence • Converting info into BI reports is the Mantra • Generating Trends, Patterns and analysis which you generally expect out of a well defined secondary sales data.
- 10. Ending the intro to ValueBeans.com with following thought… Customer becomes Brand loyal when he or she feels ‘Privileged’