vandika-final-presentation
- 1. HAROLD BARANDICA MM2201 03/23/2012 TM Brand Style Guide Presentation
- 2. HAROLD BARANDICA MM2201 03/23/2012 Table of Contents Communicating the Vandika Brand Audience / Demographic Overview Art Direction Logo Exploration Final Logo Brand Elements Business Collateral Web Usage Application and Product Logos 03 04 05 06 07 11 14 15 27
- 3. HAROLD BARANDICA MM2201 03/23/2012 Communicating the Vandika Brand Vandika is quality, style, and sophistication 03 Overview 03
- 4. HAROLD BARANDICA MM2201 03/23/2012 Audience 04 04 Jewelry business owners that buy online Jewelry lovers Primary Secondary
- 5. HAROLD BARANDICA MM2201 03/23/2012 Art Direction 05 05 Formal (Exitement) black white gray Blue Green Brown Semiformal (Romance)
- 6. HAROLD BARANDICA MM2201 03/23/2012 Logo Exploration 06 06 Passion Everyday Everyday Passion TM Passion Everyday TM Passion Everyday TM
- 7. HAROLD BARANDICA MM2201 03/23/2012 07 Final Vandika Logo TM Monochromatic TM C 75 M 68 Y65 K86 R 9 G 10 B 12 HEX 08090B
- 8. HAROLD BARANDICA MM2201 03/23/2012 08 C 39 M 65 Y79 K34 R 118 G 76 B 228 HEX 77D35 C 15 M 07 Y07 K0 R 214 G 223 B 228 HEX D6DFE4 C 81 M 48 Y68 K41 R 42 G 78 B 68 HEX 284E43 TM TM TM TM Final Vandika Logo Color Sharing contemporary living experiences
- 9. HAROLD BARANDICA MM2201 03/23/2012 03 Possible advertisement campaigns. Watermark Final Vandika Logo 09 Opacity 50% Opacity 30% Opacity 10%
- 10. HAROLD BARANDICA MM2201 03/23/2012 Reversed Logo Scaled Usage Final Vandika Logo 10 TM TM TM TM
- 11. HAROLD BARANDICA MM2201 03/23/2012 11 Brand Elements Primary Palette Secondary Palette CMKY C 15 M 07 Y 07 K 0 RGB R 214 G 223 B 228 HEX D6DFE4 CMKY C 0 M 42 Y 100 K 0 RGB R 250 G 161 B 41 HEX FAC311 CMKY C 39 M 65 Y 79 K 34 RGB R 118 G 76 B 54 HEX 77D35 CMKY C 4 M 100 Y 78 K 1 RGB R 224 G 0 B 62 HEX E5053B CMKY C 0 M 0 Y 0 K 0 RGB R 255 G 255 B 255 HEX FFFFFF CMKY C 0 M 0 Y 0 K 0 RGB R 255 G 255 B 255 HEX FFFFFF CMKY C 81 M 48 Y 68 K 41 RGB R 42 G 78 B 68 HEX 284E43 CMKY C 89 M 29 Y 100 K 17 RGB R 20 G 118 B 57 HEX 137639 CMKY C 75 M 68 Y 65 K 86 RGB R 42 G 78 B 68 HEX 08090B CMKY C 82 M 39 Y 0 K 0 RGB R 26 G 134 B 199 HEX 0084C9
- 12. HAROLD BARANDICA MM2201 03/23/2012 Brand Elements Typography Body Copy Web: Average size 11-14pt PowerPoint: Average size 18-128pt Subhead Copy Web: Average size 11-14pt PowerPoint: Average size 18-128pt Headline and Bullets Web: Average size 11-14pt PowerPoint: Average size 18-128pt Promotional Slogans Web: Average size 11-14pt PowerPoint: Average size Special Campaigns & Logos Avenir Medium can be used to create logos and identities for specific services or campaigns. 12 Helvetica Neue Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’ Avenir 65 Medium A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’ Arial Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’ Arial Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’ Arial Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’
- 13. HAROLD BARANDICA MM2201 03/23/2012 Brand Elements Photography and Usage 13
- 14. HAROLD BARANDICA MM2201 03/23/2012 Business Collateral 03 Letterhead Business card Envelope To: Nick Marokov 6742 Clybourn Ave, Apt 129 North Hollywood, CA 91606 TM 1930 Weepah Way, Los Angeles, CA 90046 TM Harold E. Barandica President TM TM Harold E. Barandica President 14
- 15. HAROLD BARANDICA MM2201 03/23/2012 Web Usage 03 Final Wireframe | Home Image 800 px by 530 px image Footer Main Nav Shopping cart 159 px by 39 pxSite id 950 px by 724 px 15 Footer Search Engine Site made by
- 16. HAROLD BARANDICA MM2201 03/23/2012 Web Usage Final Wireframe | Primary 950 px by 724 px 16 Main Nav Shopping cart Footer Search Engine Site made by 135 px by 440 728 px by 90 px 159 px by 39 pxSite id Footer
- 17. HAROLD BARANDICA MM2201 03/23/2012 17 Add To Cart Web Usage Final Wireframe | Secondary 950 px by 724 px Main Nav Shopping cart Footer Search Engine Site made by 159 px by 39 pxSite id Footer
- 18. HAROLD BARANDICA MM2201 03/23/2012 Web Usage Home © 2012 Harold E. Barandica. All Rights Reserved Search the entire site search About Us Site Map Contact Us My Account My Wishlist My Cart Checkout Log In bracelets earrings necklaces rings TM 18
- 19. HAROLD BARANDICA MM2201 03/23/2012 Web Usage Home Javascript slide show 19 © 2012 Harold E. Barandica. All Rights Reserved Search the entire site search About Us Site Map Contact Us My Account My Wishlist My Cart Checkout Log In bracelets earrings necklaces rings TM © 2012 Harold E. Barandica. All Rights Reserved Search the entire site search About Us Site Map Contact Us My Account My Wishlist My Cart Checkout Log In bracelets earrings necklaces rings TM © 2012 Harold E. Barandica. All Rights Reserved Search the entire site search About Us Site Map Contact Us My Account My Wishlist My Cart Checkout Log In bracelets earrings necklaces rings TM
- 20. HAROLD BARANDICA MM2201 03/23/2012 Primary © 2012 Harold E. Barandica. All Rights Reserved Search the entire site search About Us Site Map Contact Us Home > bracelets Bracelets 7 Items (s) Show 9 per page Sort By position View as: Grid List 14kt Gold Link Bracelet with Heaven’s Gift Charm Sterling Silver 1.00 Carat Diamond Bracelet 3 Carat Diamond 14k Gold Tennis Bracelet 10K Yellow Gold Charm Bracelet 14.30 Carat Genuine Aqua- marine Eternity Add to wishlist Add to Compare Add to wish list Add to Compare Add to Wishlist Add to Compare Add to wishlist Add to Compare Add to wish list Add to Compare Add to Wishlist Add to Compare $125.12 $201.31 $340.50 $105.60 $70.20 $120.20 Sterling Silver Byzantine Bracelet Add To Cart Add To Cart Add To Cart Add To Cart Add To Cart Add To Cart My Cart You have no items in your shopping cart. Shop By Shopping Options Price $0.00 - $100.00 (1) $100.00 - $200.00 (3) $200.00 - $300.00 (1) $300.00 - $400.00 (1) Manufacturer Antiques Art Design (1) E.I.S. Inc (1) Easywear Jewelry, INC (1) JAY ARTS INTERNATIONAL (1) Nuttelmann International Enterprises (2) Material bronze (1) gold (3) silver (2) Compare Products You have no items to compare. Community Poll What is your favorite color Community Poll What is your favorite color Green Red Black Magneta Vote My Account My Wishlist My Cart Checkout Log In bracelets earrings necklaces rings TM Web Usage Bracelets 20
- 21. HAROLD BARANDICA MM2201 03/23/2012 Web Usage Secondary Bracelets Home > bracelets Double click on the image to view picture ”Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo. 14.30 Carat Genuine Aquamarine Eternity Sterling Silver Bracelet QUICK OVERVIEW Email to Friend $330.20 Availability in stock Add to Wishlist Add to Compare $125.12 $125.12 $201.31 $340.50 Add To Cart Related Products Check items to add to the cart or select all MORE VIEWS Stainless Steel and Gold Screw Necklace 10k Choice of White or Yellow Gold, February Birthstone, Amethyst and Diamond Ring Choice of White or Yellow Gold, February Birth- stone, Amethyst and Diamond Ring Add to Wishlist Add to Wishlist Add to Wishlist - + © 2012 Harold E. Barandica. All Rights Reserved Search the entire site search About Us Site Map Contact Us My Account My Wishlist My Cart Checkout Log In bracelets earrings necklaces rings TM 21
- 22. HAROLD BARANDICA MM2201 03/23/2012 Web Usage Login © 2012 Harold E. Barandica. All Rights Reserved Search the entire site search About Us Site Map Contact Us Home > Login Login or Create an Accoununt New Customers Registered Customers If your hace an account with us, please login By creating an account with our store, you will be able to move through the checkout process faster, store multiple shipping addresses, view and track your orders in your account and more. Email Address * Password * Forgot your Password? * Required Fields Create an account Login My Account My Wishlist My Cart Checkout Log In bracelets earrings necklaces rings TM 22
- 23. HAROLD BARANDICA MM2201 03/23/2012 Web Usage Web Icons 23
- 24. HAROLD BARANDICA MM2201 03/23/2012 Web Usage Web Banners Horizontal 728 px by 90 px 24
- 25. HAROLD BARANDICA MM2201 03/23/2012 Web Usage Social Media 25
- 26. HAROLD BARANDICA MM2201 03/23/2012 Web Usage Computer screen Home 26
- 27. HAROLD BARANDICA MM2201 03/23/2012 Application and Product Logos Packaging 27