Venona Consulting, LLC – a professional business development consultancy focused on the federal 
                                market with an emphasis on the Department of Defense and intelligence Community submarkets.  
                                We help emerging technology innovators grow via sales. To accomplish this efficiently, it requires 
                                confidence, experience, knowledge, tools and patient urgency, with a flare of creativity.
                               For more information, contact Venona Consulting, LLC today: Dan Callahan 703‐848‐9204 / dan@venonaconsulting.com

                Experience and Know‐How Make a Difference                                                                  Step  4 : Leverage:
                • Over 20 years (40+ combined) of direct sales and project management;                                 What worked and where
                • Well connected in the agencies that are spending money;                                     4        did we find champions? What 
                                                                                                                                          p
                • Process disciplined and goal oriented adept at                                                       must be done to launch this to 
                            marketing, sales, business development, planning, etc.;                                    the next level?  New 
                • Able to engage top federal executives;                                                               champions?
                •Deep knowledge of enterprise technologies 
                  and agencies;
                •Able to independently navigate
                •Able to independently navigate                                        Step 3:  Follow Through:
                                                                                            p                          g
                   IC and DoD organizations;                                           Teaming and price/proposal delivery; drive “relationships 
                •Varied skills (BD, Sales, Mktg);
                                                                                 3     to revenue” and build delivery team; revisit original goals 
                • A track record of success.                                           and iterate success.

                                                        Step 2: Tactical & Go To Market Execution:
                                                        Step 2: Tactical & Go‐To‐Market Execution:
  E V E N U E




                                                        Tactical execution : sales target and call planning; PPT decks, tailoring, events that enable 
                                                2       penetration?  Create list of key influencers per account; appointments, key dates; white 
                                                        papers?

                           Step 1: Assessment / Planning / Broad Goal and Target Setting:
                           Step 1: Assessment / Planning / Broad Goal and Target Setting:
R E




                           All sound plans begin with a differentiated value proposition and an honest look at SWOT; from here, rational goals can be 
                   1       envisioned, and of course, informed with market intelligence.  Now, what kind of team is needed (primary and extended)?  
                           Exactly which offering and to whom? Critical enablers? 




                          D A Y S / W E E K S /  M O N T H S  

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Venona Consulting On A Page

  • 1. Venona Consulting, LLC – a professional business development consultancy focused on the federal  market with an emphasis on the Department of Defense and intelligence Community submarkets.   We help emerging technology innovators grow via sales. To accomplish this efficiently, it requires  confidence, experience, knowledge, tools and patient urgency, with a flare of creativity. For more information, contact Venona Consulting, LLC today: Dan Callahan 703‐848‐9204 / dan@venonaconsulting.com Experience and Know‐How Make a Difference Step  4 : Leverage: • Over 20 years (40+ combined) of direct sales and project management; What worked and where • Well connected in the agencies that are spending money; 4 did we find champions? What  p • Process disciplined and goal oriented adept at  must be done to launch this to  marketing, sales, business development, planning, etc.; the next level?  New  • Able to engage top federal executives; champions? •Deep knowledge of enterprise technologies  and agencies; •Able to independently navigate •Able to independently navigate Step 3:  Follow Through: p g IC and DoD organizations; Teaming and price/proposal delivery; drive “relationships  •Varied skills (BD, Sales, Mktg); 3 to revenue” and build delivery team; revisit original goals  • A track record of success. and iterate success. Step 2: Tactical & Go To Market Execution: Step 2: Tactical & Go‐To‐Market Execution: E V E N U E Tactical execution : sales target and call planning; PPT decks, tailoring, events that enable  2 penetration?  Create list of key influencers per account; appointments, key dates; white  papers? Step 1: Assessment / Planning / Broad Goal and Target Setting: Step 1: Assessment / Planning / Broad Goal and Target Setting: R E All sound plans begin with a differentiated value proposition and an honest look at SWOT; from here, rational goals can be  1 envisioned, and of course, informed with market intelligence.  Now, what kind of team is needed (primary and extended)?   Exactly which offering and to whom? Critical enablers?  D A Y S / W E E K S /  M O N T H S