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Turning a bad idea
 into a good one

  Team: Vidya (16458)
The original business model
https://www.venture-lab.org/venture/team_ideas/314

T-Shirts made of paper

Single use tees, for consumers who
want a new dress everyday, for
attending events where they might
get dirty, and easy clothing for
events.
Our business model
Change the target segment from
consumers to the healthcare
industry.

The medical industry requires a lot
of disposable single use fabrics for
gowns, face masks, blankets, drapes
and so on.

Developed countries have
awareness of single use fabrics for
the healthcare industry, reducing
the need for education / outreach.

Huge potential for future growth as
healthcare becomes big in India,
Brazil, South East Asia, etc.
Value Proposition
Single use textiles are always clean,
are environmently friendly and have
much reduced chance of
contamination. Single use textile are
cheaper to maintain for hospitals
and have reduced maintenance and
management requirements. *

Paper based fabrics can be cheap to
produce, and easily recycled.
* Source: Nonwovens in the medical industry, Paul Marold,
Rami Raulas, Ahlstrom
Channels & Customer Relationships
The product will be sold through
medical supplies distributors, both
serving healthcare institutions like
hospitals as well as retail
distributors for consumer items like
face masks.

Customer relationship will happen
through advertising, personal
relationships with senior doctors at
partner hospitals and presence at
medical industry events.
Key Partnerships
We need to partner with wood
processing companies for supply of
wood pulp with is the raw material
for this product.

Channel partnerships with medical
supply distributors will be required
as well as partnering with an initial
set of hospitals to run trials.
Feedback
Please send your Feedback to
team Vidya

https://www.venture-
lab.org/venture/teams/16458
Picture credits
The following images were used under Creative Commons

http://www.flickr.com/photos/vaguelyartistic/132177047/

http://www.flickr.com/photos/interplast/1545388465/

http://www.flickr.com/photos/interplast/1545449098/

http://www.flickr.com/photos/elentir/4504031924/

http://www.flickr.com/photos/safari_vacation/7496765660/

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Technology Entrepreneurship: Assignment 2

  • 1. Turning a bad idea into a good one Team: Vidya (16458)
  • 2. The original business model https://www.venture-lab.org/venture/team_ideas/314 T-Shirts made of paper Single use tees, for consumers who want a new dress everyday, for attending events where they might get dirty, and easy clothing for events.
  • 3. Our business model Change the target segment from consumers to the healthcare industry. The medical industry requires a lot of disposable single use fabrics for gowns, face masks, blankets, drapes and so on. Developed countries have awareness of single use fabrics for the healthcare industry, reducing the need for education / outreach. Huge potential for future growth as healthcare becomes big in India, Brazil, South East Asia, etc.
  • 4. Value Proposition Single use textiles are always clean, are environmently friendly and have much reduced chance of contamination. Single use textile are cheaper to maintain for hospitals and have reduced maintenance and management requirements. * Paper based fabrics can be cheap to produce, and easily recycled. * Source: Nonwovens in the medical industry, Paul Marold, Rami Raulas, Ahlstrom
  • 5. Channels & Customer Relationships The product will be sold through medical supplies distributors, both serving healthcare institutions like hospitals as well as retail distributors for consumer items like face masks. Customer relationship will happen through advertising, personal relationships with senior doctors at partner hospitals and presence at medical industry events.
  • 6. Key Partnerships We need to partner with wood processing companies for supply of wood pulp with is the raw material for this product. Channel partnerships with medical supply distributors will be required as well as partnering with an initial set of hospitals to run trials.
  • 7. Feedback Please send your Feedback to team Vidya https://www.venture- lab.org/venture/teams/16458
  • 8. Picture credits The following images were used under Creative Commons http://www.flickr.com/photos/vaguelyartistic/132177047/ http://www.flickr.com/photos/interplast/1545388465/ http://www.flickr.com/photos/interplast/1545449098/ http://www.flickr.com/photos/elentir/4504031924/ http://www.flickr.com/photos/safari_vacation/7496765660/