Vertical and Horizontal Integration
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Vertical integration occurs when a company takes control over its suppliers, distributors, and transportation to gain control over quality and costs. This allows the company to save money and grow in size. The document also provides links to videos about vertical and horizontal integration.
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Vertical and Horizontal Integration
- 2. What is Vertical Integration? • A company’s taking over its suppliers and distributors and transportation systems to gain control over the quality and cost of its product • Saves money AND makes the big company even bigger
- 7. Vertical Integration Video • https://www.youtube.com/watch?v=cb0WnekRPIw
- 8. Horizontal Integration Video • https://www.youtube.com/watch?v=slNeWbWRTNk