Information Architecture for Drupal
Download as PPT, PDF7 likes3,983 views
The document discusses Information Architecture (IA) as the organization and labeling of digital content to enhance usability and findability. It outlines the value of IA, including benefits for user experience and organizational efficiency, and elaborates on components such as organization, labeling, navigation, and searching systems. Additionally, it emphasizes the importance of understanding user profiles, conducting research, and employing strategic design processes in creating effective digital environments.
Information Architecture for Drupal
- 1. IA for Drupal Vanessa Turke Solution Architect ImageX Media
- 2. what is IA? Information Architecture (as defined by the IA Institute) “ The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability.”
- 3. what is the value of IA? The cost of finding information The cost of not finding information The cost of using information The cost of building and managing information systems The value of educating employees and customers The value of creating knowledge networks The value of strengthening brand The value of fostering innovation http://iainstitute.org/en/about/our_mission.php Carolyn Chandler & Unger, Russ. Project Guide to UX Design, A: For user experience designers in the field or in the making: New Riders, the Voices That Matter series, 2009
- 4. IA components Organization systems - How we categorize information Labeling systems - How we represent information Navigation systems - How we move through information Searching systems - How we search information Peter Morville, Louis Rosenfeld. Information Architecture for the World Wide Web O'Reilly, 2006 Carolyn Chandler & Unger, Russ. Project Guide to UX Design, A: For user experience designers in the field or in the making: New Riders, the Voices That Matter series, 2009
- 5. process overview Identify the project needs Conduct research Create project strategy Design navigation system Organize, classify & label Create wireframe
- 6. identify project needs Type of Organization Type of Website Type of Audience Carolyn Chandler & Unger, Russ. Project Guide to UX Design, A: For user experience designers in the field or in the making: New Riders, the Voices That Matter series, 2009
- 7. organization type Company, Non-profit, etc. Philosophy Process Role of website in their business plan Carolyn Chandler & Unger, Russ. Project Guide to UX Design, A: For user experience designers in the field or in the making: New Riders, the Voices That Matter series, 2009
- 8. website type Brand Presence Marketing Campaign Content Source Task-based application E-Commerce (combines 1-4) E-Learning (combines 3 & 4) Social Network (can combine 1,2,3 & 4) Carolyn Chandler & Unger, Russ. Project Guide to UX Design, A: For user experience designers in the field or in the making: New Riders, the Voices That Matter series, 2009
- 9. audience Customers/Clients/Members Employees/Staff/Internal Competitors ??? (find out) Carolyn Chandler & Unger, Russ. Project Guide to UX Design, A: For user experience designers in the field or in the making: New Riders, the Voices That Matter series, 2009
- 10. conducting research Website Metrics / Analytics Inventory of all site content Stakeholder interviews User testing Environmental scan http://www.slideshare.net/rhanna/preparing-for-successful-content-management
- 11. user profiles/personas Fictitious characters created to represent the different user types within a targeted demographic that might use a site or product. Personas need stories to make them complete Focus on storytelling, and don’t try to represent complete task analysis http://www.boxesandarrows.com/view/personas-and-the http://en.wikipedia.org/wiki/Persona_%28marketing%29
- 12. stories for personas Springboard stories: needs and goals Points of pain' stories: barriers to overcome Key scenarios: context for actions Narrative scenarios: what happens and why Design Maps: perceptions, actions and barriers Flow diagrams: actions and decisions Use cases: detailed sequences of actions http://www.wqusability.com/articles/personas_storytelling.html
- 13. story goals Establish a goal and context -Why is the persona using the product now. What will make this interaction successful? Describe the interaction - Stay at a high level and avoid detailed descriptions of the interface. End with the result - What happens as a result of this interaction? What made it a success? http://www.wqusability.com/articles/personas_storytelling.html
- 14. creating a project strategy “ There’s more to it than wireframes, logos, sitemaps, or stationary systems. A good brand is resultant upon aligning an organization’s values realistically and building something around this that resonates and holds value for potential customers” smashLAB's, Eric Karjaluoto http://www.slideshare.net/rhanna/preparing-for-successful-content-management
- 15. creating a project strategy What is the business goal of the website? What is the mission critical task for a user to complete? http://www.slideshare.net/rhanna/preparing-for-successful-content-management
- 16. information architecture approaches Architecture mirroring real systems Need recognition Self selection Multi-dimensional Architecture http://webdesignfromscratch.com/website-architecture/information-architecture.php
- 17. designing navigational systems What is this page about? What site is this? What are the major sections of this site? What major section is this page in? What is "up" 1 level from here? How do I get to the home page of this site? How do I get to the top of this section of the site? What does each group of links represent? http://instone.org/navstress
- 18. visitors information needs How do I get around this site? What’s important and unique about this organization? What’s available on this site? What’s happening there? Do they want my opinion about their site? How can I contact a human? Any mission critical information for primary users Ash, Tim. Landing Page Optimization, The Definitive Guide to Testing and Tuning for Conversions: Sybex, Wiley Publishing, Inc. 2008 Peter Morville, Louis Rosenfeld. Information Architecture for the World Wide Web O'Reilly, 2006
- 19. assume nothing “ ...Let me reassure you that way more of your website visitors just fundamentally don’t ‘get it’ than you’d ever suspect.” Jeff Sexton, GrokDotCom
- 20. assume nothing Not long ago, Google asked people in New York’s Times Square if they could describe what a ‘browser’ was... http://www.youtube.com/watch?v=o4MwTvtyrUQ
- 21. eschew obfuscation (make navigation titles easy) Research industry terms Highlight every industry term, phrase, or concept in your site content Interview random people on the street about them Ask repeated ‘why’ questions regarding your industry terms and concepts Come up with answers a 10-year old would understand http://www.grokdotcom.com/2009/08/07/im-not-an-idiot-but-i-play-one-on-online-and-so-should-you/
- 22. website navigation models List of contents Breadcrumb trail Horizontal top bar Tabs 2-level top (bar or tabs) Top and side bars Buttons bar with revealed drop-down Multiple-level tree nav Paging http://webdesignfromscratch.com/website-architecture/navigation-models.php
- 23. sitemaps
- 24. understanding ways users approach a task Known-item Exploratory Don’t know what you need to know Re-finding http://www.boxesandarrows.com/view/four_modes_of_seeking_information_and_how_to_design_for_them
- 25. known item Searchbox A-Z indexes of terms Quick links Navigation
- 26. exploratory Navigation Related information Contextual links Search
- 27. don’t know what you need to know Straightforward answers Summaries Outlines of Services List of latest news, articles, blogs FAQs Related/contextual links in content body
- 28. re-finding Wishlists (amazon.com) Bookmarking Quick links User-based
- 30. organizing analytics information http://www.alistapart.com/articles/taking-the-guesswork-out-of-design/
- 31. create attention map to prioritize page elements http://webdesignfromscratch.com/web-design/attention-map.php http://www.alistapart.com/articles/taking-the-guesswork-out-of-design/
- 32. sketching out initial layout http://37signals.com/svn/posts/466-sketching-with-a-sharpie
- 33. organizing, classifying & labeling Identify content types Identify attributes & values Identify relationships Identify terms & vocabulary http://www.agiledata.org/essays/dataModeling101.html
- 34. (Presentation Slide Content Type) title title title Body Resource
- 36. roles and permissions documented
- 38. The Nine Pillars of Sucessful Web Teams User Research* Site Strategy* Technology Strategy Content Strategy* Abstract Design* Technology Implementation Content Production Concrete Design Project Management http://www.adaptivepath.com/ideas/essays/archives/000242.php
- 39. thank you! Vanessa Turke http://www.imagexmedia.com/about/team/vanessa-turke Presentation Resources: http://www.vanessaturke.net/ia-ux