Video Creation 101: Creating Amateur Video Content on a Budget
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The document provides guidance on creating informational or how-to videos for businesses. It discusses choosing a video type, using equipment like cameras and microphones, planning the length and storyboard, filming in segments with good lighting and sound, editing videos, and sharing finished videos on platforms like YouTube.
Video Creation 101: Creating Amateur Video Content on a Budget
- 2. Types of Video Informational How-to Product demo Humor Discussion: What kind of video do you envision creating for your business?
- 3. Equipment: Digital Video Cameras 3 Your footer here
- 4. Keep it Steady With a Tripod 4 Your footer here
- 5. Optimize Sound With a Microphone 5 Your footer here
- 6. Planning Your Video 6 Length should be < 3 mins Outline (“storyboard”) your beginning, middle and end Don’t forget your Call to Action To script or not to script Assemble people and props Kids, pets and weather are unpredictable
- 7. Production: Set the Stage Find the best light (outdoors is great!) Grab a friend to help Turn off your house phone Do a sound check Relax!
- 8. Filming Do as many “takes” as you need Film in short segments (large files are hard to manage) Shoot more than you think you will need
- 9. Uploading Video Files 9 Delete unnecessary files before uploading Give them their own folders Label files whenever possible Lots of files? Consider an external hard drive Use Dropbox to share files with colleagues
- 10. Editing Video 10 Free editing tools: iMovie (Mac), Windows Movie Maker (PC) Simple video snipping on the iPhone: Splice App iPad Video Editing App: Avid The big guns: Software such as Adobe, Sony Vegas
- 11. Other Video Options 11 Slideshows with photos and video clips (Animoto) Screencasts (Jing/Screencast.com) Live webcasts (Livestream, Ustream)
- 12. Making the Most of Your Content 12 Upload it to YouTube Optimize your YouTube title and description Embed your video on your website or blog Post your video to social channels such as Facebook and Twitter