Vietnamese with movie theaters
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This document summarizes the results of an online survey conducted in Vietnam about movie watching habits. Over 300 Vietnamese respondents shared how often they go to cinemas, what types of movies they prefer, and their favorite cinema chains. Key findings include that over half go to movies at least once a month, action and comedy are most popular genres, and CGV, Lotte and Galaxy are top cinema brands. Preferences vary between gender, age groups and cities. The survey provides useful market data on the Vietnamese movie industry.
Vietnamese with movie theaters
- 1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. Vietnamese with movies and theaters
- 2. Frequency of going to cinemas Q: How often do you go to see movies (N=300) 4% 17% 13% 21% 8% 25% 13% 0% 5% 10% 15% 20% 25% 30% More than once/week Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year I rarely/do not see movies More than half the respondent go to cinema once/month or more. A quarter of respondents only go to cinemas a couple of times per year.
- 3. Frequency of going to cinemas (by gender) Q: How often do you go to see movies (N=261) 3% 15% 14% 21% 8% 23% 17% 6% 20% 12% 20% 7% 27% 8% 0% 5% 10% 15% 20% 25% 30% More than once/week Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year I rarely/do not see movies Female Male Males tend to go cinema more than females
- 4. Frequency of going to cinemas (by city) Q: How often do you go to see movies (N=261) 5% 17% 18% 19% 8% 29% 5%3% 18% 7% 22% 7% 21% 21% 0% 5% 10% 15% 20% 25% 30% 35% More than once/week Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year I rarely/do not see movies HCM Hanoi One fifth of Hanoi respondents do not go to cinema while this figure of HCMC is only 5%
- 5. Frequency of going to cinemas (by age) Q: How often do you go to see movies (N=261) 3% 22% 12% 22% 7% 28% 8% 5% 13% 14% 20% 9% 22% 18% 0% 5% 10% 15% 20% 25% 30% More than once/week Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year I rarely/do not see movies 18-24 25-39 Respondents from 18 to 24 go to cinema much more frequently than older ones.
- 6. Movies type preference Q: What movies do you like to see? (N=261) 47% 53% 26% 16% 3% 33% 3% 6% 14% 6% 37% 28% 1% 0% 10% 20% 30% 40% 50% 60% Action/Adventure and comedy are 2 most popular movie types among respondent, followed by science fiction then romance.
- 7. Movies type preference (by gender) Q: What movies do you like to see? (N=261) 52% 46% 33% 15% 3% 43% 3% 4% 19% 5% 29% 21% 1% 42% 61% 20% 17% 3% 24% 4% 8% 9% 7% 46% 36% 1% 0% 10% 20% 30% 40% 50% 60% 70% Female Male Males prefer action/adventure, science fiction and thriller/horror, while females are more into comedy, romance and cartoons/animation.
- 8. Movies type preference (by age) Q: What movies do you like to see? (N=261) 45% 56% 30% 17% 2% 33% 3% 7% 9% 8% 44% 30% 1% 50% 50% 23% 16% 4% 33% 4% 5% 19% 3% 29% 27% 0% 0% 10% 20% 30% 40% 50% 60% 18-24 25-39 Action/adventure and science fiction movies are more popular among young respondents (18-24 years old)
- 9. Cinema preference Q: Which cinema do you go to? (N=261) 43% 40% 41% 14% 10% 29% 12% 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% CGV Lotte Galaxy BHD Cinebox National cinema Platinum Cineplex Other CGV, Lotte, Galaxy and National cinema are the top 4 movie theaters in Vietnam
- 10. Cinema preference (by city) Q: Which cinema do you go to? (N=261) 46% 42% 62% 22% 14% 7% 4% 0% 39% 38% 16% 3% 5% 56% 21% 1% 0% 10% 20% 30% 40% 50% 60% 70% CGV Lotte Galaxy BHD Cinebox National cinema Platinum Cineplex Other HCM Hanoi Galaxy is the most popular cinema in HCM, while National Cinema is the dominant in Hanoi
- 11. Cinema images Q: Which cinema comes up when you hear the following keywords (N=261) 35% 38% 35% 31% 28% 23% 25% 34% 34% 31% 39% 35% 27% 19% 22% 27% 23% 28% 6% 4% 5% 5% 5% 7% 8% 5% 5% 7% 5% 7% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Gorgeous Nice location Clean Good for dating Good amenities Affordable CGV Lotte Galaxy None of the above I do not think of any CGV is described as “gorgeous”, “nice location” while Lotte is connected with “good amenities” and “affordable”.
- 12. Cinema images (by city) Q: Which cinema comes up when you hear the following keywords (N=261) 35% 38% 35% 31% 26% 20% 33% 39% 35% 31% 31% 27% 15% 28% 29% 24% 33% 29% 36% 41% 40% 39% 45% 43% 35% 25% 28% 33% 29% 43% 17% 12% 14% 20% 15% 9% 6% 4% 1% 5% 6% 3% 5% 4% 9% 5% 4% 11% 8% 6% 6% 8% 5% 5% 9% 3% 3% 6% 4% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Gorgeous Nice location Clean Good for dating Good amenities Affordable CGV in HCM CGV in Hanoi Lotte in HCM Lotte in Hanoi Galaxy in HCM Galaxy in Hanoi None of the above (HCM) None of the above (Hanoi) I do not think of any (HCM) I do not think of any (Hanoi) Images of Lotte in Hanoi is much more positive than in HCM, but for Galaxy it is vice versa.
- 13. Movies origin preference Q: Which movies have you seen this year? (N=261) 60% 51% 33% 4% 31% 11% 2% 0% 10% 20% 30% 40% 50% 60% 70% Hollywood Vietnamese European Indian Korean Japanese Other (Chinese) Hollywood and Vietnamese movies are most popular
- 14. Movies origin preference (by gender) Q: Which movies have you seen this year? (N=261) 51% 54% 38% 5% 39% 10% 2% 69% 47% 28% 4% 23% 12% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% Hollywood Vietnamese European Indian Korean Japanese Other (Chinese) Female Male Females are likely to watch Korean movies while males prefer Hollywood.
- 15. Popular Vietnamese movies Q: Please list up any Vietnamese movies that you recommend (N=261) Tấm Cám: Chuyện chưa kể Tôi thấy hoa vàng trên cỏ xanh Nắng Tèo em Em là bà nội của anh 35% 20% 14% 7% 6% 4 out of top 5 Vietnamese movies are released on 2015 and 2016
- 16. Survey information • Survey about movies and cinemas preference in Vietnam. • Sample size: 300 • Respondent criteria: • Male: 144 • Female: 156 • HCM: 155 • HN: 145 • Conducted time: September 20th, 2016
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- 19. Respondent profiles Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research 17% 8% 8% 8% 8% 8% 7% 7% 7% 22% 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% <9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50- Stats Q&Me Active users by age Urban user ratio (top 6 provinces) 22% 51% 78% 49% Stats Q&Me Top 6 provinces Others
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